Tag results for "analytics"
- Chrome Users Ask Appeals Court To Take Up Privacy Battle Over 'Incognito' Mode"Google's omnipresence should not grant Google a free pass to collect a ...
- Over 90% Of Firms Plan Data Initiatives For '23, Many Struggle To Realize Value From DataData will take priority for nearly all enterprises in 2023, according ...
- Virtual MVPDs Provide Real Ad Spending On Roku, Amazon FireThe bulk of ad spend on Roku and Amazon Fire TV ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics PostLongtime senior theatrical marketing exec Steve Siskind has been named GM ...
- Google Gets Mixed Ruling In Privacy Battle Over Incognito ModeChrome users who are suing Google for allegedly collecting data about peop ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack StrategyOnly 12% of senior management is viewed as highly strategic and effecti ...
- Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M VisitsIn the month after Elon Musk bought Twitter, its decentralized rival Mastod ...
- Web Scraper To Pay LinkedIn $500,000, Destroy Data About UsershiQ Labs settled its long-running battle with LinkedIn over scraping by agreei ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study FindsEmail is one of the main channels used, and email addresses a ...
- Walmart+ Becomes Valpak's First Premier Plus AdvertiserWalmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT CostsYahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Demandbase Offers Free Tool For Identifying Unknown Web VisitorsB2B firms can use the solution to improve visibility into traffic, t ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media IndustryAs a result, the Institute for Advertising Ethics has teamed with t ...
- Cyber Monday Analysis Shows Consumers Spent $12.8M Each Minute In One Evening HourThe data from Adobe estimates it was the biggest online shopping d ...
- Streaming Service Cancellations Grow In Q3, Subscriber Gain SlowsCompetition for consumers through more premium streaming services has increased the market ...
- Giant Spoon Hires Omnicom Vet Jursa To Lead Platforms And DataAccording to the agency Jursa will work with clients such as MassMutua ...
- Drako Makes Location Data Sets Available Through The Trade DeskCanadian-based startup Drako will also offer a self-service tool starting in ear ...
- 'Marketing Mix Modeling: Alive And Revitalized'So said Sequent Partners' Jim Spaeth, summing up the third day ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023Google will offer service-provider terms to supplement existing data-protection laws effective Ja ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized DataAdobe has announced a partnership with Hilton that will allow students ...
- Omnicom Media Group First Agency To Use TelevisaUnivision Identity GraphTelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partn ...
- Attribution: Why We're Still Doing Precise Things With Imprecise DataDay One of the ARF's annual "Attribution & Analytics Accelerator" began t ...
- Lifecycle of a Product - Lifecycle of ResearchDigital native brands are famously data-driven. But when it comes to developi ...
- Analytics Company Violated LinkedIn's Ban On Scraping, Judge RulesA federal judge said hiQ Labs violated LinkedIn's terms of service ...
- AnalyticsIQ Launches Product Linking Business With Consumer DataAnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- TikTok Adds Post-Campaign Brand Safety Measurement Via DoubleVerifyThe move expands an existing partnership for viewability and invalid traffic measurem ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV MeasurementSimilarweb is collaborating with TV outcome measurement company EDO for convergent ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, IncomeAd-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Heap Names Micha Hershman As CMOHershman, a veteran of Eventbrite, argues that legacy analytics is broken. ...
- Brands Have Trouble Making Decisions Despite AI-Driven Data AnalyticsData scientists do not often see the marketing nuances, Pecan AI repo ...
