- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- MicroStrategy, Microsoft Expand Partnership For AI-Enabled Analytics
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 6, 2023
The partnership will expand availability of MicroStrategy products powered by Microsoft Azur ...
- VideoAmp Platform Adds TransUnion Marketing Analytics
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Integration allows campaign performance measurement across TV, digital, and optimize media a ...
- New Platform From Allant Provides No-Code Analytics, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
The new platform connects to email, SMS and other campaign delivery provider ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- Abortion Patient Seeks Order Banning Google From Collecting Data
Digital News Daily, Wendy Davis - Friday, May 26, 2023
Google is causing "irreparable harm" to people who visit healthcare sites ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles
Digital News Daily, Colin Kirkland - Tuesday, May 23, 2023
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Openprise Launches Solutions For Microsoft Dynamics 365
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
The new offerings allow marketers to conduct multiple tasks without custom cod ...
- Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
The chief marketing application is behavioral segmentation, Sprout Social reports. ...
- Google Sued Over Alleged Collection Of Abortion Data
Digital News Daily, Wendy Davis - Monday, May 15, 2023
Google has been hit with a class-action privacy complaint for allegedly collecti ...
- AI Shock And Awe: Communications Pros See Dangers And Opportunities
Email Insider, Ray Schultz - Tuesday, May 16, 2023
The biggest concern is the spread of factual errors and misinformation, ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into Upfront
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- Meta Asks Judge To Dismiss Privacy Lawsuit Over Health Data
Digital News Daily, Wendy Davis - Tuesday, May 9, 2023
Meta Platforms is asking a judge to throw out a lawsuit ...
- Retailers Are Challenged In Using Data: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
They have difficulty coping with the large volume of data coming i ...
- Hutchinson Tapped As Kantar's CMO, Insights, North America
People on the Move, Fern Siegel - Wednesday, May 3, 2023
Hutchinson will lead initiatives across all aspects of product marketing, demand generati ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
DoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
A funny thing happened on the ad industry's way to a B ...
- Washington State Enacts Broad Health Privacy Law
PolicyBlog, Wendy Davis - Thursday, April 27, 2023
Washington Governor Jay Inslee on Thursday signed what may be the country ...
- Firm Offers Generative AI Tool For Creating B2B Cold Emails
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2023
Generative AI software-as-a-service platform Regie.ai is offering a platform for automating t ...
- Havas Media Group Restructures Data Team, Taps Edelman's Papandreopoulos
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
HMG vet Jamie Seltzer has also been promoted to global managing direct ...
- B2B Agency Taps Cheliotis For New Role Of Global Brand Insights Director
MAD, Steve McClellan - Thursday, April 20, 2023
The London-based agency has grown significantly in the U.S. by acquisition ...
- Is Brian Wieser's Past Prologue For This Year's Upfront?
MediaDailyNews, Joe Mandese - Friday, April 21, 2023
He seems to think so. And if you follow the "leader," ...
- Analytics Business Voyager Asks Judge To Toss Meta's Suit Over Data Scraping
Digital News Daily, Wendy Davis - Monday, April 17, 2023
Voyager Labs says Meta shouldn't be able to proceed with a lawsu ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- 'Madtech' Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Mediapsssst, Richard Whitman - Thursday, April 13, 2023
The man behind it is serial entrepreneur Rajiv Dingra, who built a ...