- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- Meta Pushes For Creator Success On Facebook With New Reels, Analytics, Ad Features
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
On Wednesday, Meta unveiled a slew of Facebook updates targeted toward creato ...
- Kroger Bows 'In-Store Upfronts' For Cooler Screen Network
Digital News Daily, Karlene Lukovitz - Friday, June 16, 2023
Advertisers can vie for limited inventory on Kroger's digital cooler screens throu ...
- Google AdSense Integrates With Google Analytics 4, Among Other Updates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
AdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- Intuit Mailchimp Adds SMS, AI Email Writing Features To Suite
Email Marketing Daily, Ray Schultz - Thursday, June 15, 2023
SMS is now being tested by clients in beta, Intuit Mailchimp s ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- EDO Offers Creative Rotation Optimization For TV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 13, 2023
The data-driven solution is said to allow for optimizing creative rotations witho ...
- CallRail Creates Integration With Adobe Analytics
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
The arrangement enables multichannel attribution, CallRail says. ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- MicroStrategy, Microsoft Expand Partnership For AI-Enabled Analytics
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 6, 2023
The partnership will expand availability of MicroStrategy products powered by Microsoft Azur ...
- VideoAmp Platform Adds TransUnion Marketing Analytics
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Integration allows campaign performance measurement across TV, digital, and optimize media a ...
- New Platform From Allant Provides No-Code Analytics, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
The new platform connects to email, SMS and other campaign delivery provider ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- Abortion Patient Seeks Order Banning Google From Collecting Data
Digital News Daily, Wendy Davis - Friday, May 26, 2023
Google is causing "irreparable harm" to people who visit healthcare sites ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles
Digital News Daily, Colin Kirkland - Tuesday, May 23, 2023
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Openprise Launches Solutions For Microsoft Dynamics 365
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
The new offerings allow marketers to conduct multiple tasks without custom cod ...
- Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
The chief marketing application is behavioral segmentation, Sprout Social reports. ...
- Google Sued Over Alleged Collection Of Abortion Data
Digital News Daily, Wendy Davis - Monday, May 15, 2023
Google has been hit with a class-action privacy complaint for allegedly collecti ...
- AI Shock And Awe: Communications Pros See Dangers And Opportunities
Email Insider, Ray Schultz - Tuesday, May 16, 2023
The biggest concern is the spread of factual errors and misinformation, ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into Upfront
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- Meta Asks Judge To Dismiss Privacy Lawsuit Over Health Data
Digital News Daily, Wendy Davis - Tuesday, May 9, 2023
Meta Platforms is asking a judge to throw out a lawsuit ...
- Retailers Are Challenged In Using Data: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
They have difficulty coping with the large volume of data coming i ...
- Hutchinson Tapped As Kantar's CMO, Insights, North America
People on the Move, Fern Siegel - Wednesday, May 3, 2023
Hutchinson will lead initiatives across all aspects of product marketing, demand generati ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
DoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
A funny thing happened on the ad industry's way to a B ...