Tag results for "analytics"
- Brands Have Trouble Making Decisions Despite AI-Driven Data AnalyticsData scientists do not often see the marketing nuances, Pecan AI repo ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For AdvertisersThe transition to Google Analytics 4 is complex. Google has moved t ...
- New Creator-First Platform Doubles Down On SMS MarketingCreatorCart, a new social selling tool, has announced its first beta availab ...
- AI, Urgency, Commerce, Community: What To Expect On Social In 2023AI, urgency, commerce, community: What To Expect On Social In 2023 ...
- Senator Questions Meta Over Use Of Hospital Data"Of particular concern are the recent allegations that Meta has used Me ...
- Rodes-Backed ISPD Launches 'Cognitive Science' Media AgencyThe agency, Anagram, is being billed as "remote-first" and has no geograph ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3Sixteen top cable TV networks are down to an average 17.5% rea ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral ChangesThe technology identifies the number of individuals at a company reading mo ...
- Data-Driven Riddle: B2C Brands Are Trying To Refine Their StrategiesA majority of B2C firms have not yet deployed predictive analytics wi ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMSIn the coming weeks, businesses and advertisers will see the Google t ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOHThe technology allows marketers to make shoppable moments attributable by measuring performan ...
- Facebook Settles Scraping Battle With Analytics CompanyBrandTotal is agreeing to refrain from scraping consumer data, and to destr ...
- Eric Schmidt Moves Deeper Into Web3Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain orac ...
- Snowflake Data Names Most Successful Companies In Data StackSnowflake's report examines patterns and technologies used by its customers that generat ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of GrowthKevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- Viral Nation Acquires Influencer Analytics Company MediaKitsThe agency says it will integrate MediaKits' data aggregation with its te ...
- iSpot.tv Strikes Streaming Program Data Deal With ConvivaiSpot says the deal is intended to create a "unified" service th ...
- Squatters and Clickers: Mapping Site Behaviors Against Retargeting StrategyAs Avocados From Mexico transforms its media and analytics and migrates i ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer JourneyLike many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Michael Sinoway Named Lucidworks CEOSinoway replaces Will Hays, CEO since 2013. The company has experienced layo ...
- Amazon Jumps Into Analytics And Data For SellersAmazon is pushing deeper into data, announcing features and tools today f ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M ViewersOf the 25.1 million, NBC says 1.65 million average minute viewers ca ...
- Paging Dr. Retail: Walmart, CVS Expand Healthcare ReachBoth companies are rushing to add more patients to existing networks. ...
- Intuit Mailchimp Markets Email Services Based On Precise Data TargetingIntuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- tvScientific's First Head Of Product Knows Secret Of Making CTV, Search WorkMatthew Koontz worked at Hulu as director of product management, Xandr ...
- T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertisi ...
- Ad-Tech Company NaviStone Asks Court To Reconsider Privacy ClaimNaviStone is urging a court to revisit its decision to revive ...
- Chasing Data: Why The Leaders Are Better At It Than The LaggardsFirms that use automation are more likely to answer data questions with ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve ExperienceUberall has introduced features to provide insights into performance of multiple locatio ...
