- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase
Television News Daily, Wayne Friedman - Thursday, April 13, 2023
Although Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Analytics Canvas: Few Brands Qualify As Leaders, But They Are Spending More
Email Insider, Ray Schultz - Tuesday, April 11, 2023
Total analytics spend should hit $32 billion in 2026, according to Winterber ...
- Media Measurement Is Key Analytics Challenge For Marketers In US, Europe
Research Intelligencer, Robert Williams - Tuesday, April 11, 2023
More than three quarters of marketers said performance and efficiency significantly impro ...
- Adobe Data Shows Online Prices Fell 1.7% In March
Performance Marketing Insider, Laurie Sullivan - Monday, April 10, 2023
Consumers looking for better prices online got a surprise in March ...
- Google Sunsets 4 Attribution Models In Ads And Analytics
Performance Marketing Insider, Laurie Sullivan - Friday, April 7, 2023
Google plans to discontinue four rules-based attribution models in Google Ads a ...
- What Happened To Account-Based Marketing?
Marketing Insider, Scott Gillum - Wednesday, April 5, 2023
Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- Havas Integrates Performance Shop With Media Group
Performance Marketing Insider, Joe Mandese - Wednesday, April 5, 2023
While Noise Digital will continue as a freestanding brand, the performance med ...
- Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
Television News Daily, Wayne Friedman - Monday, March 27, 2023
Streaming continues to be a business development marked by "volatility" with mo ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
MediaDailyNews, Joe Mandese - Wednesday, March 22, 2023
Mediassociates will handle media planning, buying and analytics in a partnership wi ...
- Barrington Media Group Rebrands As BMG360
Email Marketing Daily, Ray Schultz - Wednesday, March 22, 2023
Founded in 2003, BMG360 offers online and offline marketing services. ...
- Shapiro for Governor: Where are the Persuadable Voters?
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
In the most purple of purple states, conventional wisdom holds that Pennsylvanian ...
- If It Misleads, It Leads
Red, White & Blog, Joe Mandese - Monday, March 13, 2023
The only thing more partisan than American politics is points of vi ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
Spending on video services by U.S. households is projected to fall ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Chrome Users Lose Round In Privacy Battle
Digital News Daily, Wendy Davis - Friday, March 3, 2023
Siding with Google, a federal appellate court has refused to intervene ...
- PulsePoint And Komodo Health Debut Patient Analytics/Measurement Tool
Email Marketing Daily, Ray Schultz - Monday, February 27, 2023
The tool combines PulsePoint data with the Komodo Healthcare Map to provi ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Longer Video Ads Are More Effective For Mobile, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
Longer video ads have proven more effective than their shorter counterparts, wi ...
- DMi Partners Ups 4 Staffers To VP Roles
MAD, Fern Siegel - Tuesday, February 21, 2023
The Philadelphia-based DMi Partners reported a 26% uptick in revenue year-over-year. ...
- Data Pros Rely Heavily On Publicly Available Web Data: Study
Email Marketing Daily, Ray Schultz - Friday, February 17, 2023
Most data professionals say they could not operate without publicly available w ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With You
TV Watch, Joe Mandese - Wednesday, February 8, 2023
That's because it's actually going to measure the resonance of your ...
- Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSO
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 7, 2023
Kaushik comes to performance agency Croud after 16 years at Google, whe ...
- OpenSea Announces New Tools For Creators' NFT Drops
Digital News Daily, Colin Kirkland - Friday, February 3, 2023
NFT marketplace OpenSea has released the next phase of Drops, featuring too ...
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
MAD, Steve McClellan - Tuesday, January 31, 2023
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 1 ...
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
LinkedIn members can now customize SEO titles and descriptions to control h ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 31, 2023
AI software firm C3 AI has released the first product of i ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- Tech Stretch: The Most Popular Marketing Apps Now Being Used
Email Insider, Ray Schultz - Tuesday, January 24, 2023
Analytics is the top category, but data warehouses have moved into seco ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...