- Ad-Tech Company NaviStone Asks Court To Reconsider Privacy Claim
Digital News Daily, Wendy Davis - Wednesday, August 31, 2022
NaviStone is urging a court to revisit its decision to revive ...
- Chasing Data: Why The Leaders Are Better At It Than The Laggards
Email Insider, Ray Schultz - Thursday, September 1, 2022
Firms that use automation are more likely to answer data questions with ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Uberall has introduced features to provide insights into performance of multiple locatio ...
- FTC Sues Kochava Over Sale Of Location Data
Digital News Daily, Wendy Davis - Monday, August 29, 2022
Kochava "has sold, licensed, or otherwise transferred precise geolocation data associated wi ...
- Nielsen Delays Use Of Big Data For 'Transaction Purposes'
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Nielsen says it has postponed approval of its 'Big Data' viewing informati ...
- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Independent media agency Canvas Worldwide has formed a partnership to tap in ...
- Ballooning Data: Brands Have Little Time Left To Master Hyperscale Analytics
Email Insider, Ray Schultz - Friday, August 12, 2022
Almost all brands agree they have 1-3 years to increase the amou ...
- Signal AI Acquires KELP In Reputation Management Deal
Email Marketing Daily, Ray Schultz - Thursday, August 11, 2022
The merger brings together Signal AI's AI technology and KELP's data analyti ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Research: American CMOs Losing The Data Challenge
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
A GfK study of U.S. CMOs finds a dismal lack of confiden ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price Deflation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Ecommerce experienced price deflation for the first time in more than t ...
- Judge Vacates Order That Prohibited LinkedIn From Blocking Data Scraper HiQ
Digital News Daily, Wendy Davis - Tuesday, August 2, 2022
A federal judge has granted LinkedIn's request to dissolve a 2017 injuncti ...
- Google Simplifies Measurement Tag
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 2, 2022
Google rebranded and expanded its website tag capabilities to require less codi ...
- The Time Machine: The Best Hours For Sending Marketing Emails
Email Marketing Daily, Ray Schultz - Friday, July 29, 2022
B2B and B2C marketers agree on the best times to send marketi ...
- How Apple IDFAs Still Affect Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- Building the Post-COVID Social Listening Post
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
To better serve patient and customer needs, GSK needed to move beyo ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Prime Time: Amazon Sent Half A Billion Emails For Its Sale Days This Year
Email Insider, Ray Schultz - Friday, July 22, 2022
Amazon drove $12 billion in global sales during Prime Days this yea ...
- Rain The Growth Agency, iSpot.TV Team To Up Campaign Optimization
MAD, Fern Siegel - Thursday, July 21, 2022
The DTC ad agency can offer clients access to iSpot's analytics a ...
- Contentsquare Snares $600 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, July 21, 2022
The firm will use money to pursue growth, both organically and throu ...
- Signal AI Intelligence Graph Makes Sense Of The World's Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 15, 2022
Data insights company Signal AI has announced the launch of its Extern ...
- PerformLine Acquires Email Compliance Firm LashBack
Email Marketing Daily, Ray Schultz - Thursday, July 14, 2022
PerformLine offers compliance tools across email, the web, calls, messaging and soci ...