- Search Agency Of The Year: Merkle
Agency of the Year, Laurie Sullivan - Sunday, January 8, 2023
It's not just the technology and data analysis that supports Merkle's nominati ...
- In The World Of Measurement--2023
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2023
Marketing budgets this year stand to face scrutiny in an economic downtur ...
- Technical SEO: What's Important In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Google's formal announcements have a material impact on business and plans f ...
- Growth Fund Scaleworks Acquires Import.io
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Import.io streamlines data collection for enterprise brands, providing analytics covering thousands ...
- Meta Sues Analytics Company Voyager Labs Over Data Scraping
Digital News Daily, Wendy Davis - Friday, January 13, 2023
Meta Platforms has sued analytics company Voyager Labs, which works with l ...
- Wehype Expands Influencer Marketing For Mobile Gaming
Digital News Daily, Colin Kirkland - Friday, January 13, 2023
Influencer marketing agency Wehype has announced an expansion of its services in ...
- Media All Star: Delphine Fabre-Hernoux
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
Fabre-Hernoux says privileged access to the inside thinking about and application ...
- Picture Perfect: Why Marketers Say They Need Data Visualization
Email Insider, Ray Schultz - Wednesday, January 11, 2023
Many marketers acknowledge that it is challenging to share data within the ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper Marketing
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Ansa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 4, 2023
As marketers increasingly turn to attention metrics to improve outcomes in med ...
- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Chrome Users Ask Appeals Court To Take Up Privacy Battle Over 'Incognito' Mode
Digital News Daily, Wendy Davis - Tuesday, December 27, 2022
"Google's omnipresence should not grant Google a free pass to collect a ...
- Over 90% Of Firms Plan Data Initiatives For '23, Many Struggle To Realize Value From Data
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 27, 2022
Data will take priority for nearly all enterprises in 2023, according ...
- Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire
Television News Daily, Wayne Friedman - Wednesday, December 21, 2022
The bulk of ad spend on Roku and Amazon Fire TV ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Longtime senior theatrical marketing exec Steve Siskind has been named GM ...
- Google Gets Mixed Ruling In Privacy Battle Over Incognito Mode
Digital News Daily, Wendy Davis - Tuesday, December 13, 2022
Chrome users who are suing Google for allegedly collecting data about peop ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack Strategy
Email Insider, Ray Schultz - Wednesday, December 14, 2022
Only 12% of senior management is viewed as highly strategic and effecti ...
- Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M Visits
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
In the month after Elon Musk bought Twitter, its decentralized rival Mastod ...
- Web Scraper To Pay LinkedIn $500,000, Destroy Data About Users
Digital News Daily, Wendy Davis - Thursday, December 8, 2022
hiQ Labs settled its long-running battle with LinkedIn over scraping by agreei ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 9, 2022
Email is one of the main channels used, and email addresses a ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Demandbase Offers Free Tool For Identifying Unknown Web Visitors
Email Marketing Daily, Ray Schultz - Thursday, December 1, 2022
B2B firms can use the solution to improve visibility into traffic, t ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- Cyber Monday Analysis Shows Consumers Spent $12.8M Each Minute In One Evening Hour
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
The data from Adobe estimates it was the biggest online shopping d ...
- Streaming Service Cancellations Grow In Q3, Subscriber Gain Slows
Television News Daily, Wayne Friedman - Tuesday, November 29, 2022
Competition for consumers through more premium streaming services has increased the market ...
- Giant Spoon Hires Omnicom Vet Jursa To Lead Platforms And Data
Mediapsssst, Richard Whitman - Monday, November 21, 2022
According to the agency Jursa will work with clients such as MassMutua ...
- Drako Makes Location Data Sets Available Through The Trade Desk
Email Marketing Daily, Ray Schultz - Friday, November 18, 2022
Canadian-based startup Drako will also offer a self-service tool starting in ear ...
- 'Marketing Mix Modeling: Alive And Revitalized'
MediaDailyNews, Tony Jarvis - Thursday, November 17, 2022
So said Sequent Partners' Jim Spaeth, summing up the third day ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, November 17, 2022
Google will offer service-provider terms to supplement existing data-protection laws effective Ja ...