- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- Omnicom Media Group First Agency To Use TelevisaUnivision Identity Graph
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partn ...
- Attribution: Why We're Still Doing Precise Things With Imprecise Data
MediaDailyNews, Tony Jarvis - Tuesday, November 15, 2022
Day One of the ARF's annual "Attribution & Analytics Accelerator" began t ...
- Lifecycle of a Product - Lifecycle of Research
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Digital native brands are famously data-driven. But when it comes to developi ...
- Analytics Company Violated LinkedIn's Ban On Scraping, Judge Rules
Digital News Daily, Wendy Davis - Monday, November 7, 2022
A federal judge said hiQ Labs violated LinkedIn's terms of service ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- TikTok Adds Post-Campaign Brand Safety Measurement Via DoubleVerify
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
The move expands an existing partnership for viewability and invalid traffic measurem ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
Similarweb is collaborating with TV outcome measurement company EDO for convergent ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Heap Names Micha Hershman As CMO
Email Marketing Daily, Ray Schultz - Monday, October 31, 2022
Hershman, a veteran of Eventbrite, argues that legacy analytics is broken. ...
- Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
Email Marketing Daily, Ray Schultz - Friday, October 28, 2022
Data scientists do not often see the marketing nuances, Pecan AI repo ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
The transition to Google Analytics 4 is complex. Google has moved t ...
- New Creator-First Platform Doubles Down On SMS Marketing
Digital News Daily, Colin Kirkland - Wednesday, October 26, 2022
CreatorCart, a new social selling tool, has announced its first beta availab ...
- AI, Urgency, Commerce, Community: What To Expect On Social In 2023
Social Media Insider, Colin Kirkland - Wednesday, October 26, 2022
AI, urgency, commerce, community: What To Expect On Social In 2023 ...
- Senator Questions Meta Over Use Of Hospital Data
Digital News Daily, Wendy Davis - Friday, October 21, 2022
"Of particular concern are the recent allegations that Meta has used Me ...
- Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
MediaDailyNews, Joe Mandese - Thursday, October 13, 2022
The agency, Anagram, is being billed as "remote-first" and has no geograph ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Sixteen top cable TV networks are down to an average 17.5% rea ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies
Email Insider, Ray Schultz - Monday, October 10, 2022
A majority of B2C firms have not yet deployed predictive analytics wi ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMS
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
In the coming weeks, businesses and advertisers will see the Google t ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOH
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
The technology allows marketers to make shoppable moments attributable by measuring performan ...
- Facebook Settles Scraping Battle With Analytics Company
Digital News Daily, Wendy Davis - Friday, September 30, 2022
BrandTotal is agreeing to refrain from scraping consumer data, and to destr ...
- Eric Schmidt Moves Deeper Into Web3
Performance Marketing Insider, Laurie Sullivan - Monday, October 3, 2022
Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain orac ...
- Snowflake Data Names Most Successful Companies In Data Stack
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Snowflake's report examines patterns and technologies used by its customers that generat ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- Viral Nation Acquires Influencer Analytics Company MediaKits
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
The agency says it will integrate MediaKits' data aggregation with its te ...
- iSpot.tv Strikes Streaming Program Data Deal With Conviva
Television News Daily, Wayne Friedman - Tuesday, September 20, 2022
iSpot says the deal is intended to create a "unified" service th ...
- Squatters and Clickers: Mapping Site Behaviors Against Retargeting Strategy
The MediaPost Cases, Lisa Singer - Wednesday, October 19, 2022
As Avocados From Mexico transforms its media and analytics and migrates i ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...