- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Demandbase Offers Free Tool For Identifying Unknown Web Visitors
Email Marketing Daily, Ray Schultz - Thursday, December 1, 2022
B2B firms can use the solution to improve visibility into traffic, t ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- Cyber Monday Analysis Shows Consumers Spent $12.8M Each Minute In One Evening Hour
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
The data from Adobe estimates it was the biggest online shopping d ...
- Streaming Service Cancellations Grow In Q3, Subscriber Gain Slows
Television News Daily, Wayne Friedman - Tuesday, November 29, 2022
Competition for consumers through more premium streaming services has increased the market ...
- Giant Spoon Hires Omnicom Vet Jursa To Lead Platforms And Data
Mediapsssst, Richard Whitman - Monday, November 21, 2022
According to the agency Jursa will work with clients such as MassMutua ...
- Drako Makes Location Data Sets Available Through The Trade Desk
Email Marketing Daily, Ray Schultz - Friday, November 18, 2022
Canadian-based startup Drako will also offer a self-service tool starting in ear ...
- 'Marketing Mix Modeling: Alive And Revitalized'
MediaDailyNews, Tony Jarvis - Thursday, November 17, 2022
So said Sequent Partners' Jim Spaeth, summing up the third day ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, November 17, 2022
Google will offer service-provider terms to supplement existing data-protection laws effective Ja ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- Omnicom Media Group First Agency To Use TelevisaUnivision Identity Graph
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partn ...
- Attribution: Why We're Still Doing Precise Things With Imprecise Data
MediaDailyNews, Tony Jarvis - Tuesday, November 15, 2022
Day One of the ARF's annual "Attribution & Analytics Accelerator" began t ...
- Lifecycle of a Product - Lifecycle of Research
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Digital native brands are famously data-driven. But when it comes to developi ...
- Analytics Company Violated LinkedIn's Ban On Scraping, Judge Rules
Digital News Daily, Wendy Davis - Monday, November 7, 2022
A federal judge said hiQ Labs violated LinkedIn's terms of service ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- TikTok Adds Post-Campaign Brand Safety Measurement Via DoubleVerify
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
The move expands an existing partnership for viewability and invalid traffic measurem ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
Similarweb is collaborating with TV outcome measurement company EDO for convergent ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Heap Names Micha Hershman As CMO
Email Marketing Daily, Ray Schultz - Monday, October 31, 2022
Hershman, a veteran of Eventbrite, argues that legacy analytics is broken. ...
- Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
Email Marketing Daily, Ray Schultz - Friday, October 28, 2022
Data scientists do not often see the marketing nuances, Pecan AI repo ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
The transition to Google Analytics 4 is complex. Google has moved t ...
- New Creator-First Platform Doubles Down On SMS Marketing
Digital News Daily, Colin Kirkland - Wednesday, October 26, 2022
CreatorCart, a new social selling tool, has announced its first beta availab ...
- AI, Urgency, Commerce, Community: What To Expect On Social In 2023
Social Media Insider, Colin Kirkland - Wednesday, October 26, 2022
AI, urgency, commerce, community: What To Expect On Social In 2023 ...
- Senator Questions Meta Over Use Of Hospital Data
Digital News Daily, Wendy Davis - Friday, October 21, 2022
"Of particular concern are the recent allegations that Meta has used Me ...
- Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
MediaDailyNews, Joe Mandese - Thursday, October 13, 2022
The agency, Anagram, is being billed as "remote-first" and has no geograph ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Sixteen top cable TV networks are down to an average 17.5% rea ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies
Email Insider, Ray Schultz - Monday, October 10, 2022
A majority of B2C firms have not yet deployed predictive analytics wi ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...