Tag results for "analytics"
- How To Determine The Best Data For Return On SpendWith a flood of data sources available, search marketers need to understa ...
- Amazon Wants To Help Publishers Make More Money From AdsThe Wall Street Journal offers up its take on Amazon's push in ...
- PulsePoint Launches Monetization ToolSeeking to address publisher pain points within header bidding, programmatic ad platfo ...
- Study Finds Marketers On Technology OverloadMarketers deploy an average of five media and marketing tools, purchase ...
- CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue CMOs will take on more responsibility for driving company growth in 201 ...
- Snaplytics Launches Snapchat Competitive Analysis Tool As Snapchat continues its ascent and becomes increasingly significant to brands, Snaplytic ...
- Marketers Say Proving ROI More Important Than Brand Awareness MetricsMarketing budgets rose slightly in 2016 compared with 2015, but the late ...
- Fake News Not Only An Issue For Politics, But For Brand MarketersTaykey, a real-time audience data company, says fake news poses real challeng ...
- Tapad Appoints Igor Elbert Data Science LeadTapad, a provider of cross-device marketing technology, on Monday named data scien ...
- Sony Sponsors Adobe Analytics Competition To Find Answers In The DataSony wanted to find a way to optimize its PlayStation business throu ...
- Adjust, Mobile Analytics Firm, Partners With Ad Networks To Fight Mobile Ad FraudBerlin-based Adjust, a mobile analytics and attribution firm, said it joined ...
- Facebook Reports And Fixes Bugs, Increases Metrics OptionsFacebook Wednesday said it has fixed a bug in Page Insights th ...
- Brightcove Starts Helper For Social Media PublishersBrightcove Social helps publishers distribute, manage and measure videos on social medi ...
- Adelphic Partners With Integral Ad Science On Pre-Bid Targeting For Cross-Channel CampaignsMobile and cross-channel demand-side platform Adelphic announced a partnership with Integral ...
- How Trump Win Explains Future Of TV AdvertisingThe second biggest story on Nov. 8 was the incredible failure ...
- Election Data Proved A Big-League Failure Polls of "likely voters" missed the boat. Predictive models were a bus ...
- Email Marketers Must Act On Data And MetricsMarketers frequently have the right tools to view this type of bas ...
- Adobe Gives Content Creators Data On How Videos PerformThe move brings Adobe Analytics into the Social Publishing panel, a marketi ...
- Reporter's Notebook: McKinsey's Heller Talks AnalyticsJason Heller, global lead for digital marketing operations at McKinsey & Co ...
- iQuanti Creates Predictive Ranking Keyword ToolThe process allows brands to analyze each keyword to determine where t ...
- CRM Can Bolster Data-Driven MarketingData-driven marketing tactics are gaining traction among marketers globally, and most u ...
- Roku, comScore To Deliver Video Ad Measurement Based On vCERoku will become the first streaming platform to enable syndicated measurement ...
- Wavefront Raises $52M For Cloud AnalyticsWavefront has closed on a $52 million Series B funding round, t ...
- Email Marketers Need To Stand Out From An Ever-Growing Crowd Email volume has grown 61% over the past two years, according ...
- British Martech Firm BlueVenn Launches U.S. OperationsBlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operatio ...
- Cleveland Cavaliers Capitalize On Mobile Engagement With Urban AirshipThe 2016-2017 NBA season tips off next week as the Cleveland Cavalie ...
- Adobe Adds Data Visualization Tools, Making It More IntelligentAdobe began offering new features in its analytics platform Thursday to me ...
- Metamarkets Closes $14.25 Million In Credit LoanMetamarkets, a provider of interactive analytics for programmatic marketing, said it h ...
- Sizmek Launches Ad Builder 2.0Sizmek announced on Monday the release of Ad Builder 2.0, an updat ...
- How Much Will Digital Marketers Make In 2017?Marketers will be expected to have search skills as well as knowled ...
