Tag results for "analytics"
- ABC Creative Signs Up For Dumbstruck Emotional Response PlatformSyracuse, NY-based ad agency ABC Creative Group has signed an agreement wi ...
- Mobile Fake Clicks (Click Injection) Forecast To Take Spotlight In 2017Click-injection fraud, also known as fake clicks that can appear as "legitima ...
- Snapchat To Enable Ad Targeting Using Third Party DataSnap, Inc. is looking to target people with ads using sophisticated dat ...
- GALE Recruits 2 RazorfishSapient AlumSapientRazorfish veteran Marco Bailetti is departing the Publicis-owned agency to join GA ...
- Mobile 'Click Injection' Fraud Projected To Rise This YearAnother form of ad fraud is on the scene. Adjust, a mobi ...
- How Might Data Dysfunctions In Presidential Politics Extend To Programmatic?Incorrect assumptions were made about the electorate based on 2012 polling dat ...
- AppsFlyer Raises Additional $56 Million For Mobile Marketing MeasurementMobile attribution and marketing data analytics firm AppsFlyer announced that it h ...
- Google: Advertisers Benefit From Quarterly Failure ReportsGoogle evangelist Avinash Kaushik has been talking for years about the benefi ...
- Omnicom And WPP Compete Over Data And Analytics OfferingsHolding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- Deadly Venom and Lifetime ValueThe best book on marketing analytics that I've read is not abo ...
- Cloverleaf Launches ShelfPoint To Gather Customer Data In-StoreCloverleaf, a retail technology company, announced on Thursday the release of shelfPoin ...
- Flashtalking Obtains Media Rating Council AccreditationFlashtalking, a digital platform for activating and measuring data-driven advertising across channe ...
- Native Advertising, Content Marketing Will Become More Effective Than Advertising This YearNative advertising and content marketing will become more effective than advertising ...
- Comcast Exec Brassel Adds NBCU To PurviewEd Brassel has been promoted to EVP of enterprise business intelligence f ...
- Publicis Expected To Name Andrew Swinand CEO Of Leo Burnett North America Publicis Groupe is is expected to appoint one of its former med ...
- Gravy Analytics Raises Additional $7.7 MillionGravy Analytics announced on Tuesday a $7.7 million funding round spearheaded ...
- Data Shows Amazon's PLA Strategy Taking Google Ad ImpressionsIf Amazon reversed its policy and put resources behind product listing ad ...
- My Wish List For Email Analytics In 2017Email marketers spend a lot of time on email analytics. Various studi ...
- Measuring The Immeasurable: How To Attribute TV Behavior Marketers, no matter how skilled they are at measuring digital, hit ...
- How Big Data Helps CEOs In ChinaA KPMG survey of CEOs In China found that 57% of tho ...
- New Role At Marketers: Data TranslatorA gap between data analysts crunching the numbers and decision-makers in t ...
- Time To Set KPIs For 2017With the new year just around the corner, it's time to identi ...
- Nielsen Confirms Purchase of VisualDNANielsen has confirmed that it has bought audience data business VisualDNA f ...
- Nielsen Continues Spending Spree, Confirms Acquisition Of VisualDNAJust a day after purchasing media metadata business Gracenote for $560 millio ...
- Google's John Mueller Reveals Search Console Secret About Analytics DataDuring a recent Google Webmasters live stream on Search Console and mobile-fir ...
- Self-Driving Cars, Pokemon Go, Kim Kardashian Among 2016's Top Real-Time TrendsSure, presidential politics topped the list of real-time trending topics, but y ...
- GetResponse Releases Application To Create And Sync WebinarsOnline marketing platform GetResponse announced the release of a new mobile applicati ...
- 4 Ways AI Will Power Predictive, Real-Time AnalyticsThe growing affordability, accessibility, deep analytical capabilities and cognitive learning functionality ...
- Ezoic Creates Free Ad Revenue IndexEzoic has launched a free, publicly available digital ad revenue index th ...
- Kia Talks Up Conversational SearchKia Motors America is betting big on conversational search to create ...
