Tag results for "analytics"
- TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work BetterWalt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Cor ...
- AcuityAds To Acquire Visible Measures For $10M CashAd-tech firm AcuityAds Holdings Inc. said it will spend $10 million ...
- PubMatic Expands Global Marketing Org With New HiresAd-tech firm PubMatic has expanded its global marketing organization with four n ...
- Stackla Brings UGC To Email MarketingStackla announced the launch of a new email plugin on Wednesday th ...
- Equifax Launches Ignite, Analytics Portfolio With AppsEquifax has introduced an analytics portfolio called Ignite. One of its featur ...
- PCH/Media Hires Its First Head Of Media PlatformThe appointment of Spencer Scott as its first head of media platfo ...
- Facebook Launches 'Advanced Measurement' Ad Effectiveness ToolFacebook rolled out a new tool called "Advanced Measurement" that's designed ...
- Facebook To Release Advanced Measurement ToolAdvertisers will have the ability to use Advanced Measurement to determine whi ...
- SendGrid Acquires Bizzy, Takes Aim At MailChimpCloud-based email delivery platform SendGrid announced the acquisition of Bizzy, an ema ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product MarketingReal-time data provider Neustar named media and marketing vet Julie Fleischer ...
- The New ESP -- From Email To 'Everychannel' Service ProviderThe traditional Email Service Provider (ESP) has transitioned into an "Everychannel" Servi ...
- Brightcove And HubSpot Announce Partnership, IntegrationHubSpot announced a partnership and integration with Brightcove on Tuesday, bringing cloud-bas ...
- Programmatic Platform Brings Campaign-Level Audience Measurement For Connected TVYuMe said it has joined with Nielsen to launch a programmatic platform-bas ...
- Rauxa Taps Ku For New CIO Role Rauxa has tapped Rita Ku for the new role of Chief Intelligen ...
- U.S. Web Traffic Stalls As Traffic In China, India, and Brazil GrowsThe U.S. is no longer bringing new users to the Internet: Wi ...
- Study: Marketer Confidence Rises Despite Concerns Over Misaligned Investments The findings of a biannual survey of marketers' confidence increased by s ...
- Zeta Global Becomes Gartner 'Visionary'The technology now integrates with some client's enterprise resources planning and C ...
- How AI Could Impact Email MarketingJustin Khoo, an email developer at Email on Acid, chatted about t ...
- Ad Tech Firms Team Up On Real-Time Analytics For Programmatic InventoryMetamarkets and Rubicon Project have teamed up to help media buyers ...
- Understanding Cognitive Bias To Interpret Data, Understand Trends I have outlined some major cognitive biases that people often fall vict ...
- Analytics Call Startup IOVOX Expands To U.S., Secures $10M In FundingAs Internet-connected devices gain popularity, in the future, call analytics technology wi ...
- Content Analytics Firm NewsWhip Raises $6.4 M In Series A FundingContent analytics firm NewsWhip announced a $6.4 million Series A funding rou ...
- Study Reveals Link Between Emotion, Campaign MetricsEmotions can be powerful triggers when it comes to content-led marketing campaig ...
- Dentsu Aegis Promotes Exec To Create New Data And Tech ProductsAgency holding companies and agencies, in general, have been busy realigning a ...
- Super Bowl Analysis: Traffic, Cost, Competition, Consumer Behavior Just in case you didn't process enough data from Super Bowl L ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROIFacebook's mobile ad network emerged as the top-performing advertising network during t ...
- RichRelevance Leverages Nielsen Data To Offer Personalized Shopper ContentRichRelevance customers can now leverage Nielsen audience data, analytics and technology f ...
- Impact Radius Names Martech Vet David Yovanno CEO Impact Radius, a provider of products for media attribution, performance marketing, t ...
- Acxiom, DataXu Partner To Bridge Gap Between TV And DigitalAcxiom, a provider of so-called "people-based" marketing, said it has expanded i ...
- Hitwise Intros Hourly Data Reporting Per CategoryHitwise, a division of Connexity, will introduce an insight reporting capability Tuesd ...
