Coherent Path’s Campaign Optimization tool is being offered through the Oracle Cloud Marketplace.
Driven by machine learning and predictive analytics, the product allows retailers to conduct revenue-driven email programs, the company says.
Coherent Path expects to “help Oracle Responsys’ vast network of retail customers effectively engage with their customers through their email strategy,” states James Glover, co-founder and CEO, Coherent Path.
He adds “email continues to be a critical touchpoint for retail marketers as they look to attract and retain a loyal customer base.”
Coherent Path is an email marketing calendar company that serves retailers.