Tag results for "analytics"
- Marchex Attempts To Prove Speech Analytics Outperforms IBM WatsonMarchex Speech Analytics and IBM Watson were evaluated through a series ...
- Google Introduces Attribution, Powers Ads And Analytics With Machine LearningGoogle has transformed search engine advertising and marketing, but few might ha ...
- "The Program Was Too Large": The Logic Of Bringing Search PLAs In-HouseWhy are some brands taking the costly, complex step of bringing par ...
- "Some Voodoo Combination": Plated's Complex Attribution Stew RecipeAttributing credit for media buys gets very complex very quickly, Greg Laptevsk ...
- Kaltura Partners With Streamlyzer On Real-time Intelligence For TV PlatformVideo technology firm Kaltura said it partnered with analytics provider Streamlyzer ...
- The Rules Of Modern AttributionLooking at customers' decisions and interactions leads to a more holistic understandi ...
- Microsoft, Samsung Call-Enabled Speaker Features Cortana, SkypeThe Harmon Kardon speaker device allows users to make and receive hands-fr ...
- Predictive Analytics, AI Shave Time From Google AdWords Campaign ManagementLXRGuide: Agency uses machine-learning algorithms and forecasting data that can optimize multip ...
- Apple App Analytics Gets A FaceliftApple just refreshed its App Analytics service for mobile app developers ...
- Search: Facebook Moves From Friends To CommunityAs Facebook's focus turns to building a community, what does that me ...
- The Halo Effect: Marketers Stuck In Last-Click AttributionAt last week's MediaPost Search Insider Summit, a panel of search exper ...
- Sabrina Chamberlain Departs MediaCom For RAPPShe also spent time in the Atlanta office of SapientNitro, where s ...
- Study Finds Most Marketers Don't Consider Data Their ResponsibilityA study by Blue Venn finds that 64% of marketers in t ...
- Oracle Acquires Moat, Boosts Data CloudOracle has made another acquisition in the digital marketing space to boo ...
- iSpot.tv Adds Attribution Service To TV Ad MetricsAttribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics The new features expand the predictive intelligence capabilities of the platform, helpi ...
- QVC Pivots To Data-Driven EcommerceTV-based retailer QVC has expanded its ecommerce capabilities with a new analyti ...
- CRM, Platform Data Don't Add Up, Inconsistencies AboundLess than 15% of marketers trust the data their systems report a ...
- Bauer Xcel Reports Solid Growth, Ups Mezzafonte To U.S. EVPThe celebrity/lifestyle publisher says the record growth is a result of i ...
- ShareThis Bows A/B Testing For Publishers On FacebookThe new tool, called Social A/B, offers streamlined testing and optimization techniqu ...
- 'Math And Magic' Define Target/GroupM Agency Team ArrowTarget's Kristi Argyilan and GroupM's Kelly Clark joined a 4As Conference sessi ...
- Taking Your Leads From Artificial IntelligenceSysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomali ...
- Build America Mutual Finds Ad Data Identifying Niche AudienceFinancial advisors managing municipal bond investments for their clients have become ...
- Nielsen Catalina, Moat Link Viewability And Attention To Offline SalesThe NCS Learning Lab studied the relationship between viewability and attention metric ...
- Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, DevicesThe Offer Management platform is one of seven prototypes that debuted ...
- Foursqure Debuts Analytics For Stores To Chart Success, Rivals"It's a dashboard for insights on chain-level foot-traffic performance that can ...
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium OpenAP will be a single platform for agencies and advertisers to integra ...
- Lotame Releases Onboarding For People-Based Ad TargetingTaking offline data and bringing it online for attribution or targeting h ...
- IQ Media Appoints Kevin Kohn CEOReal-time TV measurement firm iQ Media named Kevin Kohn as its n ...
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence ProviderTickr, a real-time performance management platform said it would acquire Market.Space, ...
