Tag results for "analytics"
- Cognitive Technology Taking The Place Of Analytical SkillsSome 61% of marketing and sales executives surveyed say cognitive computing wi ...
- Will Data Resurrect TV?There is an optimal allocation that advertisers should endeavor to strike wi ...
- Meet Amelia: An AI Tech Underused By Search MarketersWhat if search marketers could integrate sitelinks or paid-search advertisements from t ...
- Identity Is Not A StrategyMany companies in data and analytics are hanging their hats on identi ...
- Blippar To Use Computer Vision To Improve Location Targeting Engineers at augmented reality startup Blippar believe they have developed technology ...
- Lesser Leaves GroupM For AT&T: Will Head New Ad, Analytics BizBrian Lesser, a tech-savvy media exec who rose to CEO of Nor ...
- Neustar Data Shows Snap's An Efficient Sales DriverReal-time information provider Neustar on Tuesday announced a marketing-mix model (MMM) partnersh ...
- Is Attribution Like Religion?What do you believe? Analytics and attribution in advertising are similar ...
- Paid-Search ROI Continues To FallA report released Tuesday implies that during the past six years, t ...
- Privacy Group Wants FTC To Probe Google's In-Store Tracking Program"Google has collected billions of credit card transactions, containing personal customer informatio ...
- Forcepoint Adds Cloud-Based Analytics To Its Cyber Security ServicesForcepoint has enhanced its cyber security services with cloud-based analytics. ...
- Sysomos Offers Access To Hundreds Of Millions Of Previously Unseen Conversations: Remember, You Reddit Here FirstSocial analytics firm Sysomos has gained access to an influential, but ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live StreamsUsing GumGum's technology to track sports highlights and sponsorships as they a ...
- Media IQ Names Rebecca Mahony First CMO Global analytics firm Media iQ on Tuesday named Rebecca Mahony its fir ...
- Clear Channel Maps Out New Deal With Cuebiq, Focuses On Local DataClear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-bas ...
- Campaign Monitor Unveils Email Analytics Platform, InsightsCampaign Monitor announced the release of Insights on Wednesday, a new analyti ...
- Google Analytics Rolls Out Voice QueriesGoogle has just announced that its Analytics tool can be probed simp ...
- Time Inc, Parse.ly Partner For AnalyticsEditors can use Parse.ly's tools to view audience metrics - such ...
- Kantar Media To Provide Programmatic Ad Spend, Data Kantar Media, a WPP Group company, announced Thursday it will make programmat ...
- Merkle Set To Acquire Data Firm Aquila InsightThe pending deal is Merkle's second European acquisition of 2017, following th ...
- Adobe Adding Voice Analytics To Analytics CloudAdobe is adding voice analytics to the Adobe Analytics Cloud to “bett ...
- Facebook Begins Release Of Interactive Metrics SeriesThe first set of metrics is intended to inform interactions with a ...
- Singular, Apsalar Merge To Create One Analytics CompanyThe merger, announced Tuesday, should resolve some of the challenges faced ...
- Google Rolls Out Posts For Small Businesses WorldwideThe platform allowed candidates during the 2016 U.S. presidential election to po ...
- Adaptly Appoints Social Maven With Search Experience To VP, Client ServicesMarketing technology company Adaptly this week will announce the appointment of Li ...
- Ascendant Network, Signal Study Confirms Customer Focus Pays Off Consumers favor brands that are willing to invest in the technology ...
- The Three KPIs You Must Always Measure"Practical eCommerce" serves up a timely reminder that there are lots ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- SellUP Acquires Email Agency Alchemy WorxTwo email marketing companies will join forces with SellUP's acquisition of Alche ...
- Unleashing The Power Of Programmatic Advertising Needs The Right Art, ScienceOne factor driving the success of programmatic is the ability to sele ...
