Canvas Worldwide is bolstering its analytical team with the addition Klaus Schlechner as senior vice president, head of analytics, a new role at the agency.
Schlechner will lead the agency’s growing analytics practice. He previously worked as managing director, marketing sciences at OMD in Los Angeles. Earlier he spent time at Digitas, Mcgarrybowen and Wunderman. He’s worked with such clients as Apple, Wells Fargo, Activision, Taco Bell and Land Rover.
“Today it is easy to collect data, but the real magic is turning these numbers into actionable insights that drive business for our clients,” stated Paul Woolmington, CEO, Canvas Worldwide. “It will be exciting to see Klaus continue to expand the influence of data, metrics and insights across our planning and activation offering.”
The agency is a joint venture of Innocean and Horizon Media. Clients include Hyundai Motor America, Kia Motors America, Annapurna, Breville, and OneSight.