Gracenote's New Mobile Product Adds User Behavior Info

Nielsen’s Gracenote is offering a new analytics product for more extensive viewership and performance insights when it comes to mobile video.

The product, for mobile operators, pay TV operators, video streaming services and hardware companies, claims to reveal user behavior and attitudes, as well as engagement of mobile publishers’ platforms and their competitors.

Gracenote’s newly expanded Mobile Video Analytics Solution will focus on three areas, including subscriber’s experience and satisfaction, in looking at video resolution, start-up times and buffering. 

It will also provide engagement metrics -- the specifics of viewers tune-in of video, including average viewing time. The company said this will include
"payload, stickiness, network access and speed."

In addition, the service will reveal reasons why mobile users choose certain streaming services or why they opt out.

Gracenote says it can “leverage passive video tests and survey responses to map user behavior and identify the cause of disengagement and churn.” The new service uses a combination of proprietary video quality and performance testing with real-time usage data from thousands of mobile consumers in over 125 national markets.

Gracenote offers technologies for music and video recognition. For music, this include descriptions of more than 200 million tracks. It also provides TV listings for more than 85 countries and statistics about 4,500 sport leagues and competitions.

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