Lisa Giacosa has rejoined Publicis Media as head of analytics and insights for Spark Foundry USA.
The role is new and according to the agency signifies its “commitment to create enterprise-wide, sustainable solutions for its clients’ businesses.”
Giacosa will be tasked with leading Spark Foundry’s overall analytics and insights vision, developing solutions that drive business outcomes. She will also collaborate with Publicis Groupe leadership to identify growth opportunities for local and global clients. Based in New York, Giacosa will report into Sarah Kramer, chief client and operations officer.
Giacosa joins Spark Foundry from Kimberly-Clark where she was global head of media. Prior to that, Giacosa was with Publicis Groupe agencies for four years, first serving as global digital director at VivaKi London, and then as senior vice president global social media director, video lead and mobile at Starcom Mediavest Group in Chicago.