• by Ray Schultz , October 13, 2017

Cloudmark and eDataSource have teamed up to offer email analytics and accreditation services that will help firms get their messages into inboxes, the firms announced.

Cloudmark specializes in messaging and anti-spam security, while eDataSource provides email deliverability and analytics services.

The new products include:

InboxTracker Cloudmark Edition — An expansion of eDataSource’s flagship product, this consists threat assessments and feedback monitoring based on analytics from Cloudmark Global Network, the firms said. It will roll out in this quarter.

Reputable Sender Accreditation Program — Built on a partnership between Cloudmark and EDS, this will ensure preferential treatment of emails from Reputable Senders when they hit Cloudmark-protected inboxes, the firms claim.

The goal of these products is to “make sure that good behaviors are rewarded by better inbox placement, while also making sure that there are financial rewards by being responsible in your communications with your subscribers," states G.B. Heidarsson, CEO of eDataSource.

eDataSource offers analysis of email marketing, inbox delivery and ecommerce activity, based on monitoring of 2.5 million consumer inboxes and 120,000 brands. 

Cloudmark claims to protect 12% of the world’s inboxes against email threats.