- No Ad Campaign Optimization Without Proper Attribution
Online Media Daily, Paul Pellman - Wednesday, August 10, 2011
Online ad campaign optimization is complex and is only as good ...
- Havas Cracks Social Code, Develops Method To Attribute ROI
Online Media Daily, Steve McClellan - Monday, August 8, 2011
Havas Digital sees a disconnect between social network usage and how t ...
- Guide For Advanced Segments In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 8, 2011
Stephen gives marketers a step-by-step guide to setting up brand and non-bra ...
- Innovid Partners With Auditude To Enhance Audience Engagement
Online Media Daily, Gavin O'Malley - Monday, August 8, 2011
In an effort to improve its pre-roll capabilities, Innovid on Monday ...
- Empower To Acquire Maket Intelligence Group, Bolster Client Analytics
MediaDailyNews, - Wednesday, August 3, 2011
Empower MediaMarketing has agreed to acquire Cincinnati-based analytics company Market Intelligence Gr ...
- Synovate Merges Analytics Ops, Renamed MMA
MediaDailyNews, Steve McClellan - Thursday, August 4, 2011
Synovate, the global market research firm owned by London-based Aegis Group, ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- Welcome To The Year Of 'Diverse Data Analytics'
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 3, 2011
Jon Ingalls, BlueKai's newly appointed chief marketing officer, said the next da ...
- Optimize Media: Acosta Heads Analytics For Mullen
MediaDailyNews, Steve McClellan - Tuesday, August 2, 2011
Ad agency Mullen has hired one of AT&T's top media executives ...
- Profile: Tynt 'Cut-and-Paste' Analytics
OMMA Magazine, Joe Mandese - Tuesday, July 12, 2011
Before you read this story, I'd like you to take a ment ...
- Social Analytics: A New Blueprint for Ad Campaigns
Online Media Daily, Eric Forst - Tuesday, August 2, 2011
Building brand affinity isn't easy, but delivering longer-term brand benefits and enduri ...
- IBM Improves Analytics For Digital Marketers
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
IBM has announced a new suite of cloud-based real-time analytics for digit ...
- Search Marketing Lessons From Yosemite Falls
SearchBlog, Laurie Sullivan - Monday, July 18, 2011
Last week I took a few days off work to unplug a ...
- Adobe Upgrades SearchCenter UI Functions
Online Media Daily, Laurie Sullivan - Wednesday, July 13, 2011
Adobe Systems has released SearchCenter+ 4.0. The new version, which debuts Thursda ...
- Google Shares Analytics Data
SearchBlog, Laurie Sullivan - Thursday, July 14, 2011
Sharing data with Google or Microsoft isn't new. Install a Web brows ...
- Bluefin Labs Introduces New TV, Web Analytics
MediaDailyNews, - Thursday, July 7, 2011
A new ratings system developed by Bluefin Labs measures how viewers respo ...
- Google Unleashes Zippy Mobile, Analytic Tools
Online Media Daily, Laurie Sullivan - Wednesday, June 29, 2011
From mobile to social and beyond, Google released a dizzying array ...
- Combining AdWords Reporting With Excel
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 24, 2011
Jessica discuss subtotals, describing this as a "powerful" yet "useful function," us ...
- Paid-Search Ad Tests Require Right-Brain Creatives
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 21, 2011
A little off kilter, but Neil Mason tells us two places whe ...
- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- Lawrence Heads Mindshare's Business Science, Marketing Analytics
MediaDailyNews, - Tuesday, June 14, 2011
Richard Lawrence was named leader, business science and marketing analytics for WPP ...
- 5 Reasons Not To Use Google Analytics
Online Media Daily, Andrew Edwards - Tuesday, June 14, 2011
Google has made enormous inroads into the Web analytics community. Their fr ...
- Predictive Behavioral Targeting Firm Launched, Gets Big VC Backing
Online Media Daily, - Thursday, June 9, 2011
Taykey, an online ad platform developed by former intelligence officers of t ...
- How To Create Custom Google Analytics Reports
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 7, 2011
Bethany Bey tell us how to create custom reports in Google Analytic ...
- eXelate Forms Analytics Business Unit
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 1, 2011
Nearly one month into his new job, eXelate SVP of Analytics Kev ...
- Ad-On: Twitter Will Build Out TweetDeck
Online Media Daily, Laurie Sullivan - Wednesday, May 25, 2011
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 milli ...
- Alerts Gained From Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 23, 2011
Abby tells us about some custom insights marketers can gain from cust ...
- tracx Adds Content Distribution, Analytics To Social Media
Online Media Daily, - Thursday, May 19, 2011
Tracx's soft launch is over -- and its initial client roster includ ...
- Digital Marketing Planning
Research Brief, Jack Loechner - Thursday, May 12, 2011
According to a new study from Adobe Systems, almost three-quarters of business ...
- BrightEdge Integrates comScore Data To Boost SEO Performance
Online Media Daily, Laurie Sullivan - Tuesday, May 3, 2011
BrightEdge integrates panel-based data from comScore Marketer into its SEO platform throu ...