Tag results for "analytics"
- MediaMath + Adroit = Dynamic Ad TargetingOnline ad exchange and analytics system MediaMath Wednesday said it acquired Adro ...
- Do You Need a Marketing CTO? My premise is simple: marketing must control its technological destiny. To achie ...
- SAS Supercharges Sentiment AnalysisOne of the most interesting things about social media, in my humb ...
- Do You Know Your Site Visitors Well Enough To Target Ads?Publishers that don't know 67% of their Web site visitors prefer cooki ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns As little as three years ago, digital media marketing was an experime ...
- Web Browser Add On Aims To Improve Paid-Search Click-Throughs By 15%Tapping into the need for consumers to following ratings and reviews, Xmar ...
- PointRoll Opens Insights To Connect Rich Media Engagement With Campaign DataRich media provider PointRoll on Wednesday is expected to unveil its Op ...
- Netmining's Dashboard Signifies Marketing Analytics ModelNetmining released a dashboard Tuesday aimed at giving advertisers real-time access ...
- Social Media as Scandal-O-Meter: The Tiger Woods Case StudyI've always prided myself on not giving a darn about celebrity infidelitie ...
- The World Of Cross-Channel AnalyticsThis ability to overlay many complex layers of data in order ...
- Webtrends To Release Audience Segmentation Automation ModuleWebtrends plans to releases a module Tuesday that gives marketers the abili ...
- SMG Taps Razorfish's Fisher Global Analytics ChiefPublicis' Starcom MediaVest Group has tapped Andy Fisher as executive vice president-glob ...
- Facebook Ads And Search: An Unlikely Marriage Finds Bliss In AnalyticsConnecting search and social campaigns to provide advertisers with the supporting da ...
- Keeping Tabs On Google's Ad InnovationsGoogle has designed a page where marketers can stay informed about searc ...
- Analytics Tips For SEMAvinash Kaushik exposes the myths about analytics tools. For examples, if y ...
- Facebook Partners With Firms To Compare Search And Social Ad Performance Clickable, Kenshoo, and Marin Software Thursday announced plans to deliver Web-based platfor ...
- Digging Out The DataWill Alexa remain relevant in 2010, as search engines continue to twe ...
- Improving Marketing ROI: Towards a More Equitable Conversion Attribution ModelWhile last-click attribution is an easy default mode for digital marketers, th ...
- Google Unveils AdWords Search FunnelsGoogle launched AdWords Search Funnels Tuesday to give advertisers insight into keywor ...
- Google Analytics TVAnalytics gurus Avinash Kaushik and Nick Mihailovski answer Google Analytics questions ...
- Google Building Browser Plug-In To Protect Consumer PrivacyGoogle is working on a browser plug-in that allows consumers to blo ...
- GroupM Will Be Watching Where Its Clients' Ads Run, And Where They Should Not In the biggest push yet by a major Madison Avenue player ...
- Vindico Partners With DoubleVerifyVindico, the video ad-serving and ad-tracking platform recently spun off fr ...
- Accipiter Founders Match 'Advertising Intelligence' To Premium Inventory Ad-ServingThe founders of ad serving technology firm Accipiter on Monday unveiled the ...
- Google Mobile 'Industry Trends Blowing' In Company's Favor"Mobile before PC" is a mantra Google Chief Executive Officer Eric Schmi ...
- Quantcast Introduces Localized InsightsTo support international publishers and marketers, Web analytics firm Quantcast said Wednesd ...
- Skiing Into AdWordsIf you're like Allison Schwam, you, too, probably wake up and che ...
- 24/7 Real Media Integrates With Omniture Data24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- Twice As Nice: DoubleVerify Closes $10MM Series B Funding RoundDigital media-verification company DoubleVerify has raised a $10 million series B financi ...
- Finding Analytics In PPC And SEOVirginia Nussey gives us a rundown of an analytics action plan f ...
