- PPC Campaigns Require Marathon Mindset
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 4, 2010
Think "marathon" instead of "sprint" when designing a paid search campaign. Jen ...
- Google Pushes Mobile Buzz And Ads
Online Media Daily, Laurie Sullivan - Wednesday, March 3, 2010
Google laid out five tips for using Buzz on mobile Wednesday. T ...
- BBE Spins Off Video Analytics-Focused Vindico
Online Media Daily, Gavin O'Malley - Monday, March 1, 2010
Online video network BBE -- formerly Broadband Enterprises -- on Monday announc ...
- Media Buyers Fear Backlash To BT, Warn 'Watershed' Moment Is Coming
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Media buyers weighed in on the use of behavioral targeting in onli ...
- Webtrends Gives Marketers Facebook Analytics Tool To Measure Investments
Online Media Daily, Laurie Sullivan - Wednesday, February 24, 2010
Gaining qualified leads and measuring return on investments (ROIs) in social networ ...
- Context Optional Ties Together Analytics, Apps and Content Management In New Facebook Tool
Online Media Daily, John Capone - Monday, February 22, 2010
Context Optional, a social marketing most known for its apps and bra ...
- Riding The Next Customer Tsunami
MarketingTools: CRM, D. Daniel Ziv - Tuesday, February 16, 2010
Multiply the power of analytics through marketing, social media and customer serv ...
- TagMan Closes $1.3M First Round Of Funding
Online Media Daily, Gavin O'Malley - Monday, February 15, 2010
London-based startup TagMan has raised $1.3 million in a first round ...
- How JavaScript Influences Analytics Tracking
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 12, 2010
People who turn off JavaScript on a computer to browse the W ...
- Analyze Tracking Code And Plug-In Basics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 11, 2010
Tracking code basics and plug-ins for analytics are two topics Sam Niccol ...
- Three Keys To Creating Actionable Insights
Email Insider, editor , David Baker - Monday, February 8, 2010
Three numbers: 90; 10; 0. 90 is the percent of total ti ...
- Lotame Launches R&D Facility; Appoints John Thomas To Run Office
Online Media Daily, - Thursday, February 4, 2010
Lotame Solutions has opened a research and development office in Cambridge, Mass ...
- Search Analyzes Groundhog Day
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 3, 2010
In more than 120 years of predictions, there have only been ...
- Google Backs Up AdWords Users
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 2, 2010
Google has bestowed a new feature upon its AdWords users, which reli ...
- Webtrends Mixes Up Content And Target By Site Visitor
Online Media Daily, Laurie Sullivan - Tuesday, February 2, 2010
Webtrends on Tuesday will release a platform that allows Web site publishe ...
- How To Find Tracking Code Errors In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 29, 2010
Richard Fergie provides insight into finding Google Analytics tracking code errors. ...
- For Digital Publishers: Ditch the Survey and Embrace the Scientific Beauty of Web Analytics
Online Media Daily, Philip Sawyer - Thursday, January 28, 2010
After 23 years of conducting advertising research, I have reluctantly come ...
- Media Buyers Get Targeting Data In Real Time
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2010
Imagine having access to target data on 200 million Web site visito ...
- Mobile Metrics Co. Ground Truth Emerges From Prolonged Stealth
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
A Seattle-based startup aims to give comScore some competition in the mobi ...
- Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
SAN FRANCISCO -- Brands demand the promises and the guarantees of performan ...
- Open Site Explorer And Page/Domain Authority Metrics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 21, 2010
Rand Fishkin released Wednesday a platform for Linkscape's index that gives peop ...
- Help Yourself: Web Tips For Small Businesses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 19, 2010
Small-business owners need to know how to help themselves. Most are ...
- Profiting From Five SEO Trends
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 18, 2010
Personalized search, real-time search, the impact of social media, keyword data, a ...
- Getting Web Analytics Right
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 12, 2010
James Gurd lays out four recommendations for effectively planning your Web analyti ...
- The Google Toilet
Around the Net in Search Marketing, Laurie Sullivan - Sunday, January 10, 2010
Sorry pal, you signed up for a free toilet, so that giv ...
- The Cookie Won't Crumble! Online Data Predictions for 2010
Online Media Daily, Meir Zohar - Monday, January 11, 2010
One of the trends in online advertising last year was undoubtedly t ...
- Jive Acquires Filtrbox, Adds Real-Time Analytics Capabilities
Online Media Daily, Gavin O'Malley - Thursday, January 7, 2010
Social media marketer Jive Software on Thursday announced the acquisition of privately-he ...
- Behavioral Targeting Meets Attribution Management
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 6, 2010
Dotomi will soon begin to offer an advanced advertising campaign attribution servi ...
- Compete: Pepsi's Online Push A Smart Play
Online Media Daily, Mark Walsh - Tuesday, December 29, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- Forrester: Best Of The ESPs
Online Media Daily, David Goetzl - Sunday, December 27, 2009
Email service providers Responsys and ExactTarget are industry pacesetters, according to Forrest ...