conversion trackingAdReady Bows 'Micro-Targeting' Display Ad Platform Online Media Daily, Gavin O'Malley - Wednesday, September 22, 2010
Facing stiff competition, display ad solutions provider AdReady on Wednesday unveiled t ...
Ad Network Rocket Fuel Lands $10 Million FundingOnline Media Daily, Mark Walsh - Wednesday, September 22, 2010
Rocket Fuel, an ad network founded by a trio of Yahoo vetera ...
SEO Analytics Gets A Jolt From CaffeineOnline Media Daily, Laurie Sullivan - Tuesday, September 21, 2010
Cotendo plans to accelerate search engine optimization analytics, an idea spawned ...
ComScore 'Social Analytix' Provides Real-Time Consumer FeedbackOnline Media Daily, Gavin O'Malley - Monday, September 20, 2010
To help marketers navigate an increasingly friend- and follower-centric media landscape, comSco ...
What Advertisers Don't See In Data Can Hurt Ad CampaignsOnline Media Daily, Laurie Sullivan - Friday, September 17, 2010
Marketers who don't understand the importance of advertising data and the moun ...
Negotiating The Path To ConversionSearchBlog, Laurie Sullivan - Friday, September 17, 2010
Search engine marketing has become a necessity these days. While it c ...
Numbers Tell StoriesAround the Net in Search Marketing, Laurie Sullivan - Tuesday, September 14, 2010
Lee Odden gets face time with Google's Avinash Kaushik to talk abo ...
HootSuite Plans Analytics Suite For TwitterOnline Media Daily, Laurie Sullivan - Thursday, September 9, 2010
HootSuite will integrate Omniture into the dashboard to support marketers asking f ...
Social Media's Biggest Obstacle: Failure to MeasureThe Social Graf, Erik Sass - Wednesday, September 8, 2010
Efforts to build customer loyalty garner more social media spending from markete ...
Optimizing For Title TagsAround the Net in Search Marketing, Laurie Sullivan - Tuesday, September 7, 2010
Vasilis Vryniotis tells us how to optimize title tags to improve click-throu ...
Understanding IBM's Plan To Support Online Marketing, AdvertisingOnline Media Daily, Laurie Sullivan - Friday, September 3, 2010
IBM Software Group's strategy to support marketing services for companies and agenci ...
Blekko's Tools Give Search Marketers Google Alternative Online Media Daily, Laurie Sullivan - Monday, August 30, 2010
Blekko Founders Rich Skrenta and Mike Markson are going after the sear ...
Google Trends: The Video ShowVidBlog, Steve Smith - Tuesday, August 31, 2010
As if to underscore the video-fication of all content, Google launched ...
ShareThis Puts A Value On Shared ContentOnline Media Daily, Laurie Sullivan - Friday, August 27, 2010
ShareThis plans to release two analytics tools that allow advertisers and markete ...
Why Nokia Might Have Bought Mobile U.S. Analytics Firm MotallyOnline Media Daily, Laurie Sullivan - Saturday, August 21, 2010
Nokia gobbled up the mobile analytics company Motally, with plans to integra ...
IBM Builds Search Engine, Redefines Analytics ToolsOnline Media Daily, Laurie Sullivan - Thursday, August 19, 2010
IBM has created a search tool that allows North Carolina State Universi ...
IBM Buys Unica, Brings Analytics To Madison Avenue Marketing Daily, Laurie Sullivan - Monday, August 16, 2010
IBM made it clear Friday it wants to own the online marketi ...
IBM Buys Unica, Brings Analytics To Madison Avenue Online Media Daily, Laurie Sullivan - Friday, August 13, 2010
IBM made it clear Friday it wants to own the online marketi ...
Peekaboo, I See YouSearchBlog, Laurie Sullivan - Monday, August 16, 2010
It sounds a little creepy, but effective. The content on a W ...
IBM Buys Into Madison Avenue: Tales From A Unica CustomerSearchBlog, Laurie Sullivan - Friday, August 13, 2010
Breanna Wigle received a heads-up from her Unica rep early this morni ...
Webtrends Buys Transpond, Maker Of Mobile Apps For FacebookOnline Media Daily, Laurie Sullivan - Tuesday, August 10, 2010
Webtrends plans to announce Tuesday it acquired privately held Transpond and integrat ...
Startup Opens Conversations In Social NetworksOnline Media Daily, Laurie Sullivan - Thursday, August 5, 2010
Solariat co-founders Jack Smith and Jeffrey Davitz plan to unveil the compa ...
Limelight Adds Video Analytics Company To StableOnline Media Daily, Gavin O'Malley - Monday, August 2, 2010
Content delivery company Limelight Networks on Monday announced the acquisition of Del ...
RSG Bows Analytics Tool To Maximize YieldOnline Media Daily, Gavin O'Malley - Friday, July 30, 2010
Media monetization firm RSG Media Systems on Friday unveiled a new analyti ...
How Paid Search Bid Data Tells The StorySearchBlog, Laurie Sullivan - Friday, July 30, 2010
Paid search bid optimization still confuses some marketers, but there is seeming ...
Why 'Conversion' Is Not The Most Important Metric MarketingTools: CRM, Gavin Finn - Tuesday, July 27, 2010
Find ways to accurately measure pre-purchase customer behavior in a multi-channel environmen ...