- Flurry, Pinch Media Merge To Boost App-Tracking
Online Media Daily, Mark Walsh - Tuesday, December 22, 2009
Mobile app analytics rivals Flurry and Pinch Media have announced they're mergi ...
- Brightcove, TubeMogul Team On Video Analytics
Online Media Daily, - Tuesday, December 8, 2009
Brightcove has struck a deal with TubeMogul for the company's technology ...
- Blue Kai Bows Data Targeting Service
Online Media Daily, Gavin O'Malley - Monday, December 7, 2009
Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch ...
- Michael Gray Calls Google Out On 25 Improvements
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 2, 2009
Michael Gray runs down a list of 25 things he'd like ...
- ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers
Online Media Daily, Laurie Sullivan - Wednesday, December 2, 2009
Information Resources Inc. (IRI) has entered into strategic partnerships with [X ...
- Finding SEO Data Points From Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 1, 2009
Rand Fishkin provides insight into SEO data points from Web analytics, su ...
- Black Friday Sales Bode Well For Cyber Monday
Online Media Daily, Laurie Sullivan - Sunday, November 29, 2009
Online retail sales experienced better-than-expected results. The average online order on Bla ...
- New Dynamic Logic Service Brings In-Ad Surveys
Online Media Daily, Mark Walsh - Thursday, November 19, 2009
As an advertiser, how would you like to get instant feedback ...
- Social Media Fires Up Video Game Marketing
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Facebook and Twitter campaigns have fueled the fire of video game marketi ...
- [X+1] Platform Drives Targeting, Custom Audience Segments
Online Media Daily, Laurie Sullivan - Wednesday, November 18, 2009
[x+1] releases Media+1 Wednesday. The platform, which becomes available in December, combin ...
- A Simple Prediction For 2010
Online Spin, Cory Treffiletti - Wednesday, November 18, 2009
I've decided that making predictions in a climate which is so tenuo ...
- Charting Advanced Link Analysis
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 17, 2009
Will Critchlow shares some data visualization tips to build advanced link analys ...
- What Do You Need In A Web Analytics Tool?
Metrics Insider, Judah Phillips - Tuesday, November 17, 2009
I've often said that not all Web analytics tools were created equall ...
- Webtrends Joins Real-Time Analytic Data With Custom Alerts
Online Media Daily, Laurie Sullivan - Monday, November 16, 2009
Webtrends' plan to deliver upgrades to its analytic reporting app each quart ...
- Search Data Challenges For Small Businesses
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2009
Small businesses have a unique analytics challenge: They typically spend about $2,0 ...
- Analyzing Keywords In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2009
Ben Gott tells us how to analyze keywords in Google Analytics. Firs ...
- Google Unveils DFA Analytics, Integrates Ad Planner For Advertisers
Online Media Daily, Laurie Sullivan - Thursday, November 12, 2009
Google's continued investment in DoubleClick's ad-serving platform to support advertisers and agenci ...
- AdMeld Teams With Targus To Target Ad Ops
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
To help clients get the most out of their discretionary ad inventor ...
- Moxie Builds Advertising Tools Based On NLP
Online Media Daily, Laurie Sullivan - Friday, November 6, 2009
Natural Language Processing (NLP) technology has become the framework for a platfo ...
- Outsell Partners With Scout To Help Publishers Maximize Paid Subscriptions
Online Media Daily, Gavin O'Malley - Wednesday, November 4, 2009
Industry research firm Outsell has partnered with subscription analytics provider Scout Analyti ...
- Modeling Your Way To Better Campaign Results
Online Media Daily, Ayelet Nuta - Friday, October 30, 2009
With the recent New York Times article stating that Statisticians were t ...
- Google Releases Lucky Number 7 Analytics Features
Online Media Daily, Laurie Sullivan - Tuesday, October 20, 2009
Google apparently believes lucky numbers and analytics are as synergistic as ...
- Omniture Dashboard To Serve Up Compete Data
Online Media Daily, Laurie Sullivan - Friday, October 16, 2009
In a deal stemming from the multimillion-dollar investment from WPP's Kantar Gro ...
- Classified Advertiser Taps Omniture Analytics, 24/7 Real Media
Online Media Daily, Gavin O'Malley - Wednesday, October 14, 2009
Hoping to increase the value of its ad inventory, marketing services compa ...
- Social Media Dashboard Aggregates Data
Online Media Daily, Laurie Sullivan - Tuesday, October 13, 2009
Casual squawkers on Facebook, Twitter, Yelp and other online social sites ha ...
- Google Analytics: May I Suggest This?
Online Media Daily, Laurie Sullivan - Friday, September 25, 2009
Google is working on a Google Analytics tool that would allow use ...
- Q+A: Omniture CEO Josh James After Adobe
Online Media Daily, Laurie Sullivan - Monday, September 21, 2009
Adobe announced intentions to acquire Omniture for $1.8 billion last week. ...
- Omniture, comScore Unveil Partnership On Heels Of Adobe Acquisition
Online Media Daily, Laurie Sullivan - Monday, September 21, 2009
Omniture and comScore plan to unveil a partnership Monday that creates ...
- Adobe Buys Omniture For $1.8 Billion, Enters Online Ad Market
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
Adobe Systems reported Tuesday that it has entered into an agreement ...
- VideoEgg Extends AdFrames Across Web
Online Media Daily, Mark Walsh - Tuesday, September 15, 2009
Ad network VideoEgg has introduced a new program that enables brand advertise ...