- Media6Degrees Becomes Ad Matchmaker Via RTB, Data
Online Media Daily, Laurie Sullivan - Monday, October 17, 2011
Media6Degrees will officially roll out a tool dubbed Planner next week th ...
- Crowd Factory Unveils 'Omniture For Social' Analytics Suite
SearchBlog, Laurie Sullivan - Tuesday, October 18, 2011
Search marketers have been pondering the influence of social on search fo ...
- Bit.ly Bows Pro Reputation Tracker
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 14, 2011
Bit.ly has come a long way since its days as an upsta ...
- Four Hidden Gems Within Google Analytics
Performance Marketing Insider, Ryan DeShazer - Friday, October 14, 2011
I am an admitted data nerd. I get excited about funnel visualizatio ...
- Ooyala Customizes Video Analytics For Facebook
Online Media Daily, Laurie Sullivan - Thursday, October 13, 2011
Ooyala launched an integration tool Thursday that gives companies like ESPN a ...
- Shop Talk: Facebook Adds 'People' Metric
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Facebook has introduced new analytics tools for marketers including a new metr ...
- Google Analytics Real-Time Reporting, Paid Services
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Google has launched a real-time analytics tool that identifies the number ...
- How To Use Google Analytics Custom Segments, Reports
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 28, 2011
In this video, Brian Massey talks about slicing up visitor segments ...
- The Changing Role Of DSPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 28, 2011
Demand-side platforms (DSPs) have caught my attention. I predict they will chan ...
- YouTube Launches Google AdWords For Video
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
YouTube will launch Google AdWords for video in beta on Wednesday. T ...
- TRA Loses Request To Bar Kantar From Using Media Tool
MediaDailyNews, Wayne Friedman, Steve McClellan - Monday, September 26, 2011
A New York federal judge has denied research company TRA's request f ...
- 'Moneyball' vs. Web Analytics
Online Media Daily, Adam Rosenberg - Friday, September 23, 2011
Since leaving baseball's number crunching game, I've noticed how Web analytics a ...
- Tap.Me Building Ad Tools For Mobile Game Buys
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Tap.Me is building a series of tools that will allow advertising a ...
- Clarification: Adnetik Not Part of Havas
Online Media Daily, - Wednesday, September 21, 2011
The "Havas Digital, MediaMind Partner On Analytics" story, which ran in Onli ...
- Havas Digital, MediaMind Partner On Analytics
Online Media Daily, Gavin O'Malley - Tuesday, September 20, 2011
Pooling their resources, Havas Digital announced a partnership with online ad fi ...
- Trading Places: Glam's Jacobs To Head Omnicom's Accuen
Online Media Daily, Steve McClellan - Thursday, September 15, 2011
Omnicom Media Group has appointed Josh Jacobs to the new position ...
- Younger Gamers Play, Older Ones Pay
Online Media Daily, Mark Walsh - Thursday, September 8, 2011
Generation Y likes to play, but Generation X is willing to pa ...
- Havas Selects Evidon's Privacy Platform
Online Media Daily, Steve McClellan - Thursday, September 8, 2011
Havas Digital, a unit of the Paris-based ad holding company, has select ...
- Vizu Highlights Campaign Performance With Brand Metrics
Online Media Daily, Gavin O'Malley - Wednesday, September 7, 2011
Vizu Corp. is now offering marketers the ability to benchmark campaign performan ...
- Adobe Adds Predictive Analytics Through OptiMine
SearchBlog, Laurie Sullivan - Thursday, September 8, 2011
Adobe's acquisition of Omniture continues to influence its marketing tools. The late ...
- Accordant Names Schinn Analytics Chief
Online Media Daily, - Thursday, September 1, 2011
Craig Schinn has joined independent agency trading desk Accordant Media as ...
- Stepping Through Multichannel Funnels
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 31, 2011
Here is another view as well as detailed instructions for creating non-brand ...
- Funneling Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 30, 2011
Analyzing metrics on a Web site means determining the channels that contribu ...
- A Sessionization Algorithm
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 30, 2011
Avinash Kaushik tells us about the recent algorithm change in Google Analytic ...
- How To Use Multiple Analytics Tools
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 25, 2011
Multiple tools provide more than one perspective. That's obvious. But Aaron Wa ...
- TRA Grows Consumer Database Via Kroger
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
TRA has expanded its database of consumer purchase behavior via a n ...
- Tealium Builds Smart Ad Tag Management Container
Online Media Daily, Laurie Sullivan - Monday, August 22, 2011
Tealium will launch a browser plug-in with analytics that enable brands ...
- How To Calculate Lifetime Value
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 19, 2011
Not all marketers know the worth of customers. Here's a case stu ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
MediaDailyNews, Steve McClellan - Wednesday, August 17, 2011
WPP's Kantar Media and TRA will sit down for their first mediati ...
- General Sentiment Matches Viewers To Fave TV Brands
MediaDailyNews, Wayne Friedman - Wednesday, August 17, 2011
Media research company General Sentiment is offering analysis to TV marketers whi ...