- Sanpellegrino Partners With Designer Kenny Flowers For 'Swimfruits' Swimwear Collection
Marketing Daily, Danielle Oster - Wednesday, June 26, 2024
The collection was designed to reflect the brand's fruity flavor roster. ...
- Nike Sued For Misleading Investors When It Touted D2C Strength
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
The class-action suit says the athletic shoe giant misrepresented its success ...
- JanSport Campaign Goes For Honest Gen Z Laughs
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
In bathroom stalls, unhappy hikes and dreaded middle seats, the backpack giant ...
- Walmart Tries Again With No Boundaries
Marketing Daily, Sarah Mahoney - Wednesday, June 19, 2024
The retail giant is betting it can shake off its fashion slum ...
- Coors Light Cools Down Soccer Fans With New Chill Jersey
Marketing Daily, Teresa Buyikian - Wednesday, June 19, 2024
As temps heat up across the country, Coors Light has a "Chil ...
- Saucony Seeks Surer Footing, Taps Havas Vet As CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales decli ...
- Ralph Lauren Reveals Team USA Uniforms
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 18, 2024
The brand worked very closely with the athletes and the Olympics, sa ...
- Summer Merch Drop Arrives At Shake Shack
Marketing Daily, Teresa Buyikian - Friday, June 14, 2024
Branded collection features a graphic T-shirt, an oversized forest green cotton bo ...
- Nike Skips 'Be True' Pride Collection For First Time In 12 Years
Marketing Daily, Danielle Oster - Wednesday, June 12, 2024
Nike's pullback follows some anti-trans reactions targeting the brand last year aft ...
- Spekk Named AOR, Social-Search For Desmond & Dempsey
Accounts on the Move, Fern Siegel - Monday, June 10, 2024
Spekk's remit is to increase the client's market share in the U. ...
- Zendaya Stars In On's New Movement-Focused Campaign
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2024
The "Dune 2" star demonstrates just how far the red-hot running bra ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- REI Co-op: 'The Enemy Is Autopilot'
Retail Insider, Sarah Mahoney - Wednesday, June 5, 2024
The outdoor retailer is kicking off a multiyear expansion of its ongoi ...
- With Beckham And Messi, Adidas' New Spot Reinvents Pressure
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
Rolling into summer's biggest games, the athletic apparel company is introducing t ...
- Calvin Klein Hires First Woman To Lead Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 30, 2024
New creative director Veronica Leoni stands out at a time "when mo ...
- Wellness Pet Poaches Puma Top Marketer
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2024
Allison Giorgio joins the pet nutrition company after 18 years at Pu ...
- Under Armour's Woes Get Worse
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2024
Even With CEO Kevin Plank back on board, sales fell another 10 ...
- Abercrombie & Fitch's 5% Secret? A Fully Balanced Funnel
Retail Insider, Sarah Mahoney - Wednesday, May 29, 2024
The retailer just posted the best sales and profits in its histor ...
- Vans Freefall Continues, North Face Struggles
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2024
VF Corp.'s rough quarter reveals ongoing challenges for its used-to-be-hot brands. ...
- In Latest Olympic Push, Nike Releases First Refugee Athlete Ad
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2024
The company's moving spot focuses on athletes who have lost their fla ...
- Designers Leave Mark On Champion's No Permission Collection
Out to Launch, Fern Siegel - Tuesday, May 21, 2024
The collection boasts earlier designs by Supreme, Pyrex, BAPE and Kith. ...
- Actor Jeremy Renner Can Run Again -- See His New Brooks Ad
Marketing Daily, Sarah Mahoney - Monday, May 20, 2024
After a near-fatal crash, he was told he would never walk. No ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- With AM By You, Adore Me Lets Customers Use GenAI To Create Designs
D2C Insider, Sarah Mahoney - Monday, May 13, 2024
The lingerie company says the service, which helps people design unique prin ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- High-Flying Crocs Expands Take-Back Offer
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2024
After a successful pilot, the company is offering a 10% discount ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- With 'Good Things Await,' Merrell's New CMO Wants To Lighten Up
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
- Tiger Woods Hopes To 'Ruin' New Logo
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 2, 2024
This week's announcement marks the official launch and public availability of h ...