Champion apparel has
a new “No Permission” collection, which includes streetwear designs created on Champion blank tees and sweatshirts.
The collection boasts earlier designs by Supreme, Pyrex, BAPE
and Kith.
There are also new designs by current collaborators and emerging creators who embody the no-permission ethos. They include Kate Greenberg, Qaysean Williams, Justin Mensinger, Anna
Molinari and Cheatin' Snakes.
To announce the collection, the company hosted a one-day “No Permission Collection” event at the Brooklyn Museum on May 7.
Today, a new
campaign,
“Champion What Moves You,” kicked off on paid social and OLV. 72andSunny New York handled both the creative
and the museum showcase. The campaign also includes a social-first scavenger hunt to find pieces of the collection hidden across the country.
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A creator fund will help the next generation make
their mark with Champion. Projects selected demonstrate innovation, community impact, scale and creativity.
Rich McLeod, vice president, Global Chief Marketing Officer, Champion, said:
“Champion has been and will remain a vital component of the narrative for many of the world's most culturally significant fashion brands. As we transition into the next chapter of our brand
journey, we persist in reshaping the very essence of what it means to embody a Champion."