- Tebow Doffs Shirt For Jockey
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Denver Broncos QB Tim Tebow is in new Jockey advertising, somewhat dresse ...
- Skechers In Doghouse For Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
While the Big Game is still a few weeks away, it loo ...
- Anvil Knitwear Hires New VP Sales
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
Anvil Knitwear has tapped Doug LeRoy VP of retail sales. LeRoy wi ...
- Levi's Rolls Out 'Man Vs. Wild' Star For Dockers
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
As the latest in the Wear the Pants campaign for its Docke ...
- French Photo Faux Pas Fumbles Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
There's an image of a nude man strolling away from the bea ...
- Athleta Kicks Off First National Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Gap's athletic brand, Athleta, is launching a national campaign with the t ...
- Shoes Appear To Have A Future After All
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 29, 2011
Someone reading Walter Issacson's biography of the ahead-of-his-time Steve Jobs mentioned ...
- Some Fun At Others Peoples' Expense
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 28, 2011
Admit it, there's no harm in enjoying other peoples' screwups now a ...
- American Apparel Expands In UK
Marketing Daily, Karl Greenberg - Tuesday, December 27, 2011
Los Angeles-based American Apparel is opening a new store in Westfield Londo ...
- Jockey Bets $1 Million On Tebow, Super Bowl
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2011
"We are big fans of Tim Tebow and wanted to leverage h ...
- Social Media Brings Nike 'Closer Than Ever'
Marketing Daily, Sarah Mahoney - Thursday, December 22, 2011
"We're using digital to change everything about the product creation process," Ma ...
- A Nightmare That's Larger Than Victoria's Secret
Marketing Daily - Top of the News, Thom Forbes - Friday, December 16, 2011
It's hard to imagine a more blistering lede than the one ...
- Under Armour Signs On With NBA
Marketing Daily, Karl Greenberg - Tuesday, December 13, 2011
The National Basketball Association (NBA) and sports apparel, footwear and accessories bra ...
- Tommy Hilfiger Names New CMO
Raw, Sarah Mahoney - Wednesday, December 14, 2011
Tommy Hilfiger Group has promoted Avery Baker to CMO, where she wi ...
- Under Armour To Take On Nike, Adidas
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 9, 2011
In the world of collegiate and professional sports, it's usually difficult ...
- Wonderbra Bungie-jumping Promotion Touts Plunging Cleavage
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 9, 2011
To tout its new Ultimate Plunge model, Wonderbra put up a hu ...
- Patagonia Says No To Hyper Consumerism
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
Patagonia is saying buy less and to "reflect before you spend ...
- Prada Ad Starring 'True Grit' Actress Deemed Irresponsible
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
A Prada ad campaign showing 14-year-old actor Hailee Steinfeld, star of t ...
- Tommy Hilfiger Launches Holiday House Par-tay
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
"The Hilfigers" are a diverse "family" of Americans living in a mansio ...
- PUMA Unveils Pumagility Brand
Marketing Daily, Sarah Mahoney - Tuesday, November 22, 2011
The German shoe company says the launch is the largest investment ...
- Russell Sponsors Semper Fidelis All-American Bowl
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Russell has signed on as sponsor of the first Semper Fidelis All-Americ ...
- Nike, Adidas Deal With NBA Lockout
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 22, 2011
Nike rolled out Kevin Durant's Zoom KD IV last Tuesday. But t ...
- Vintage Sneaks Spur Love For Vintage Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2011
With young men's passion for classic kicks still going strong, it mak ...
- Toosie Roll Lawyers Worry About Shoes, Chews Confusion
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 21, 2011
Chicago candy maker Tootsie Roll Industries is suing a small footwear compa ...
- Gap Feels The Gap
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 21, 2011
Gap Inc. reported Thursday that profit for the third quarter dropped 3 ...
- Levi's Creates Unified Voice, E-commerce Success
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
How do you make a decentralized global apparel company without a singl ...
- Benetton Campaign Has World Leaders Kissing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 17, 2011
You know Photoshop's involved when you see Kim Jong Il and L ...
- 'The Situation' Sues Abercrombie & Fitch
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 17, 2011
Jersey Shore" "talent" Mike "The Situation" Sorrentino has filed a lawsuit ...
- Sherwin-Williams Out Of Penn State
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
Nike is unwilling to discuss the future of its longtime branding relationsh ...
- The Limited Launches Plus-Sized Line
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
The Limited has launched Eloquii, a brand designed and marketed exclusively ...