- KitKat Gives Social Users a Break
The Social Graf, Erik Sass - Tuesday, May 8, 2012
KitKat's advertising message has always centered around the idea of giving t ...
- Budweiser Pairs With Zeebox In Football Partnership
Around the Net In OMD Europe, Nina Lentini - Monday, May 7, 2012
While the game is transmitted on ITV 1 and ESPN, the BSkyB-back ...
- Telegraph Media To Use AdGent's AdTouch
Around the Net In OMD Europe, Nina Lentini - Monday, May 7, 2012
The publisher is now running AdTouch ad units for readers accessing T ...
- Google Play (Quietly) Surpasses 15B Downloads
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 7, 2012
When is Google Play (formerly known as the Android Market) going ...
- Green-Grass Marketing: People Want It Faster, Stronger
Marketing Daily, Sarah Mahoney - Wednesday, May 2, 2012
For home improvement stores, spring fever usually drives one of the busie ...
- BlackBerry Looking For Appy Development
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 2, 2012
A drastic situation calls for uncommon measures, RIM has decided, so wi ...
- O2 UK Debuts Mobile Wallet Service, Free For Now
Around the Net In OMD Europe, Nina Lentini - Monday, April 30, 2012
For the first six months, the operator will not charge people ...
- Study Finds Gen Y Responds To App Ads
Marketing Daily, Karl Greenberg - Friday, April 27, 2012
The study found that adults 25-34 are more likely to value t ...
- App Turns Social Media Feed Into 'Star Wars Crawl'
Around the Net In OMD Europe, Nina Lentini - Friday, April 27, 2012
Designed and created by McCann London and UM International to support t ...
- Consumers Have Limit To Unlimited Plan Price
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
Despite finding that nearly half of consumers don't know how much mobi ...
- Corona Invites Viewers To Break Free From Rut
Marketing Daily, Tanya Gazdik - Saturday, April 21, 2012
Corona Light is debuting a national marketing campaign that encourages consumers ...
- VW IPad App Touts The New Golf
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
VW is firing up a U.S. promotion "Golf R Ultimate Fan Experienc ...
- SCRAM! -Harnessing Social Customer Relationship Application Management
MarketingTools: CRM, Kathleen Stockham - Tuesday, April 17, 2012
If you've been following the trends recently in Social Media you a ...
- LoveThis App Puts Friends' Recommendations In One Place
Around the Net In OMD Europe, Nina Lentini - Friday, April 13, 2012
This UK-based social service is out with an iOS app to l ...
- Q&A: Samsung's Ralph Santana On Olympic Genome
Marketing Daily, Aaron Baar - Thursday, April 12, 2012
The app mines a user's public information on Facebook and matches ...
- Troy-Bilt Goes Multi-Screen With Shazam
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
The new Troy-Bilt effort makes music-ID app Shazam the bridge between t ...
- UK No. 1 In Europe For News By Mobile
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
England leads the way in mobile news consumption with 46 of smartpho ...
- Radioplayer Mobile, TV App Ready To Launch
Around the Net In OMD Europe, Nina Lentini - Friday, March 16, 2012
In June, the first mobile app will go live and be fr ...
- Starwood Hotels And Resorts Launches iOS App
Marketing Daily, Karl Greenberg - Wednesday, March 14, 2012
It is upping the ante on loyalty programs with an iPhone, iP ...
- App Allows Brits To Send Social Gifts
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 13, 2012
Hoping to forestall copycat developers, Wrapp, the Swedish social gifting application, ...
- The Wisdom Of Gomer Pyle
Marketing: Entertainment, Doug Chavez - Thursday, March 8, 2012
Perhaps it was a late-night re-run of "Gomer Pyle" playing in t ...
- Search Results In Just A Couple Of Words
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 6, 2012
You know how, when you're searching for something on the web ...
- Rovio's Peter Vesterbacka: No End In Sight
Around the Net In OMD Europe, Nina Lentini - Friday, March 2, 2012
Stuart Dredge sits down with Vesterbacka at the Mobile World Congress sh ...
- Twitter Doubles Down On Promoted Tweets On Mobile Apps
Around the Net In OMD Europe, Nina Lentini - Thursday, March 1, 2012
Promoted tweets used by such brands as Dell and McDonald's to ma ...
- ZEE's Ditto TV App To Stream Indian Channels
Around the Net In OMD Europe, Nina Lentini - Thursday, March 1, 2012
As well, the application has been made available in the UK, UA ...
- Twitter Expands Ad Options In Mobile
Online Media Daily, Mark Walsh - Tuesday, February 28, 2012
Twitter said Tuesday it will expand its mobile advertising options in connecti ...
- Dunkin' App Creates Video Resumes For Fans
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donu ...
- Cabot Creamery Launches Volunteer App
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers ...
- Tic Tac Offers AR App Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
The outdoor and print ads highlight facts about daily activities, such ...
- JetBlue Redesigns Site, Launches IPhone App
Marketing Daily, Tanya Gazdik - Monday, February 6, 2012
The sites use "smart" technology to personalize and simplify the customer experienc ...