- Toyota Has 'Camry Effect' On Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The automaker is adding a sweepstakes element activated by a smartphone a ...
- Calling All Lovebirds: Tiffany Corrals User Photos
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
As the nation's jewelers gear up for Valentine's Day, Tiffany is encouragi ...
- VW Digital App Starts With Enthusiasts
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
Volkswagen is launching an iPad app called "Golf R Drivers Forever," touti ...
- No More Dora The Murderer or Pokemon the Pervert
VidBlog, Daisy Whitney - Thursday, January 19, 2012
I can still recall my shock at seeing a perverted Pokemon vid ...
- If Content Is Free, People Like Ads On Apps
Marketing Daily, Aaron Baar - Thursday, January 12, 2012
According to Nielsen's "State of the Media: Consumer Usage Report," more th ...
- Visa Launches Facebook Draft App
Marketing Daily, Tanya Gazdik - Tuesday, January 3, 2012
The app builds upon the Visa integrated marketing campaign launched in Septemb ...
- USA Today Launches On Kindle Fire
Raw, Mark Walsh - Tuesday, January 3, 2012
Continuing its mobile expansion, USA Today has
introduced an app f ...
- Krispy Kreme Launches 'Hot Light' App
Marketing Daily, Karlene Lukovitz - Tuesday, December 27, 2011
Now, true Krispy Kreme fanatics can use a new mobile app (compatib ...
- Special K Offers Customized Weight-Loss Solutions
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2011
Designed by RazorFish, the program also offers registrants/participants access to support fr ...
- Orbit App Lets Facebook Fans Design Packages
Marketing Daily, Karlene Lukovitz - Thursday, December 22, 2011
The brand is encouraging fans to create individually customized package designs usi ...
- Keep Your App Relevant After Download
Marketing Daily, Andy Lynn - Tuesday, December 20, 2011
Companies spend tens of thousands of dollars developing their app, including mont ...
- Ford Hopes To Whet Fusion App-etites
Marketing Daily, Karl Greenberg - Friday, December 16, 2011
For the third-generation Fusion, Ford is throwing sparks by letting consumers ...
- McCormick Adds Social Spice To Holiday
Marketing Daily, Sarah Mahoney - Saturday, December 17, 2011
With millions of homes in America immersed in cookie-baking and menu-planning mayhe ...
- Success Means More, More, More Mobile
Marketing: Causes, Sherry Orel - Monday, December 19, 2011
In a down economy everyone has to make hard choices about h ...
- Webroot Debuts Holiday 'Sobriety Test' App
Marketing Daily, Aaron Baar - Tuesday, December 13, 2011
Continuing a tongue-in-cheek mission to assist consumers who may have impaired judgme ...
- What Apps Can Teach Brands
Marketing Daily, Drew Neisser - Tuesday, December 13, 2011
I flat out love apps. Every time I discover a new o ...
- Florida First Under 'Google Currents' Cabana
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
The program, Visit Florida Magazine, involves travel stories published to mobile devic ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- 5 Tips To Keeping Your App Relevant
Marketing Daily, Andy Lynn - Tuesday, December 6, 2011
Companies can now build engaging apps that can be accessed from anywhe ...
- Moms Get App Happy This Holiday Season To Save Time And Money
Engage:Moms, Holly Pavlika - Friday, December 2, 2011
Moms shop. They are responsible for about $2.1 trillion in spending ...
- AT&T Helps Consumers Make Their Cases
Marketing Daily, Aaron Baar - Monday, November 28, 2011
'Tis the season for cases for gifts. And though many will re ...
- Eight In 10 App Users Have iPhone or Android Device
Raw, Mark Walsh - Tuesday, November 29, 2011
In the U.S., 71% of those with smartphones own either an Andro ...
- Flipboard Adds About.com
Raw, Mark Walsh - Tuesday, November 29, 2011
Newsreader app Flipboard has
added About.com as its latest content partne ...
- EBay Intros 'Couch Commerce' For Holiday
Marketing Daily, Aaron Baar - Tuesday, November 22, 2011
Buoyed by reams of data (including some from its PayPal subsidiary), t ...
- Ultimat Vodka Facebook App Audits Your Social Life
Marketing Daily, Karlene Lukovitz - Friday, November 18, 2011
The app employs Face.com's facial recognition API and access to the network ...
- Sam's Club To Launch IPad App
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 15, 2011
Sam's Club will debut an iPad app in the "next few weeks ...
- ...As Has Public Broadcasting Service
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 15, 2011
PBS Kids has just launched its first augmented reality mobile app f ...
- JetBlue Tool Encourages Vaca Days
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2011
JetBlue Airways is introducing a Facebook app to help make it easi ...
- Coca-Cola, 7-Eleven Launch 'Snowball Effect' App
Marketing Daily, Karlene Lukovitz - Tuesday, November 8, 2011
In the latest extension of The Coca-Cola Company 's "Arctic Home" campai ...
- It's Time To Get Your Curation On
Marketing: Travel, Gary Leopold - Monday, November 7, 2011
The future of travel is about giving customers a better view ...