- Google Sends Some Advertisers Through New Ad-Verification Process
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Ad-verification processes are changing across Google as the company continues to cyc ...
- Baidu Builds AI-Ad Platform To Compete With Google As China Releases 70 LLMs
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Baidu has debuted QingGe, a marketing platform based on AI that t ...
- Coca-Cola Tastes The Future In AI
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
The limited-edition flavor is the first co-created by human and artificial intelligenc ...
- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- Bloomreach AI White Label, Integrates Media With TikTok
Performance Marketing Insider, Laurie Sullivan - Monday, September 11, 2023
Most advertisers by now have heard of AI, but few have fe ...
- Dreaming It Up: Tools On Tap At Dreamforce
Email Insider, Ray Schultz - Friday, September 8, 2023
At Salesforce's Dreamforce conference, Validity will outline enhancements to its DemandTools prod ...
- Generative AI Still Needs Your Creativity
Media Insider, Kaila Colbin - Friday, September 8, 2023
If your offering is about giving others the ability to create, havi ...
- Microsoft Commits To Handling Legal Risks If AI-Based Copilot Users Are Sued
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
Microsoft this week announced it has "built important guardrails" into its Copilot ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- AI Guardrails: New Principles Say Content Must Be Protected
Publishers Daily, Ray Schultz - Thursday, September 7, 2023
Suggested rules were released by 26 publishing entities worldwide. ...
- Eerie AI: Over A Fourth Of Marketers Fear For Their Job Security
Email Insider, Ray Schultz - Thursday, September 7, 2023
Almost three-fourths of marketers are using AI weekly or more frequently, SurveyMonk ...
- HubSpot Announces New Cross-Platform AI Strategy
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
At its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Why Andi May Succeed In Search Automation Where Others Failed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- Going Bananas With AI: Mailchimp Offers GenAI Capability As Part Of Intuit Suite
Email Insider, Ray Schultz - Wednesday, September 6, 2023
Small businesses can revise or create emails and email campaigns with Intu ...
- Publishing, Journalism Orgs Release 'Global Principles' For AI
MediaDailyNews, Karlene Lukovitz - Wednesday, September 6, 2023
Principles stress that AI tools must be developed in accordance with establish ...
- The Anti-Anti-Defamation League
Red, White & Blog, Joe Mandese - Wednesday, September 6, 2023
Sadly, the real reason advertisers have been abandoning Twitter/X is that ...
- The Woman Behind Merkle's GenCX AI Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- Help Me Get It Write: Google's New Tool Helps Users Draft Email Copy
Email Insider, Ray Schultz - Friday, September 1, 2023
Duet AI for Google Workspace is being offered for $30 per mon ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- Radical Plugin: Nylas Says New API Tool Supports Email Integrations
Email Insider, Ray Schultz - Wednesday, August 30, 2023
Developers can connect with all the major email service providers using i ...
- General Motors, Google Cloud Confirm Future Generative AI Collabs
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2023
GM's work with Google Cloud is "another example of our efforts ...
- BrightEdge Ushers In Next Era Of Generative AI-Driven SEO
MediaDailyNews, Laurie Sullivan - Wednesday, August 30, 2023
BrightEdge on Wednesday released its latest technology based on generative AI, whi ...
- Google Unveils AI Collaboration Plan, Will Add Tools From Meta And Others
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
"We are in an entirely new era of digital transformation, fueled ...
- Snap Lets Users Create Gen AI Fantastical Selfies With 'Dreams' Feature
MediaDailyNews, Colin Kirkland - Tuesday, August 29, 2023
The "Dreams" launch marks Snapchat's next leap into integrating AI technology a ...
- AI To Become 2023 Holiday Shopping Guide
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2023
How will AI influence what and when consumers buy? Aki Technologies, t ...
- AI Hide And Seek: How B2B Brands Can ID Website Visitors And Buying Teams
Email Insider, Ray Schultz - Tuesday, August 29, 2023
Only 3% of B2B buyers fill out website visitor forms, leaving ...
- Why AI Isn't Your Father's HTML: A Conversation With John Nardone
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2023
"On a societal basis, it is going to be even more disruptiv ...
- Buried Gold: Yahoo Mail Uses AI To Help Shoppers Find Savings In Their Inbox
Email Insider, Ray Schultz - Monday, August 28, 2023
Long-forgotten discounts, gift cards and store credits can be pulled up a ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...