- The Art Of The Deal For Advertisers And Agencies
Media Insider, Maarten Albarda - Friday, June 21, 2024
When you did your contract the last time, you most likely d ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- An AI Performance-Based Search Company That Is Different
Performance Marketing Insider, Laurie Sullivan - Friday, June 21, 2024
Ouna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- Vendor Contender: Firm Offers AI-Driven Email And SMS
Email Insider, Ray Schultz - Thursday, June 20, 2024
Backstroke, a new company devoted to generative AI, has a large da ...
- Snap's Real-Time Image Model To Enhance AR Mobile Experiences
MediaDailyNews, Colin Kirkland - Wednesday, June 19, 2024
Snap is testing a real-time, on-device image diffusion model that can genera ...
- Reddit: Search Failing Gen Z As They Turn To Social Media
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
As Gen Z came of age in social media, algorithms trained t ...
- Are Marketers And Agencies Moving Fast Enough To Embrace AI?
MediaPost Live, Steve McClellan - Thursday, June 20, 2024
At a Cannes Lions session on AI Thursday, PHD CEO Guy Mar ...
- OpenAI Co-Founders Separately Go After Super Intelligence
Performance Marketing Insider, Laurie Sullivan - Thursday, June 20, 2024
This latest progress in AI for advertising might not be revolutionary b ...
- Hand In Hand: Microsoft And OpenAI Ask Court To Combine 'New York Times,' Alden Cases
Publishing Insider, Ray Schultz - Wednesday, June 19, 2024
The cases involve nearly identical allegations, the defendants argue. ...
- AI Warehouse Sale: Retailers Use Email To Clear Out Unwanted Inventory
Email Insider, Ray Schultz - Wednesday, June 19, 2024
The automated Birdseye system requires no manual intervention, the company says. ...
- The End Of An Era?
Media Insider, Cory Treffiletti - Thursday, June 20, 2024
I was a strong proponent of the data age, but now ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- Hail Mary Pass: Musk Touts Brand Safety, Prays Brands Return To X
MediaPost Live, Joe Mandese - Wednesday, June 19, 2024
CANNES, France -- Oddly, Musk touted X as more of a B ...
- Stagwell, Google Team On AI Features
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
Stagwell is now integrating Google Cloud AI across several of its produc ...
- Brands Are Urged To Embrace AI Technology During Bloomberg Session At Cannes
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
CMOs should get to know their CTOs, says General Mills executive Do ...
- Fanning Personalization: How AI Is Changing Marketing
Email Insider, Ray Schultz - Tuesday, June 18, 2024
AI will turn personalization from reactive to predictive, Twilio reports. ...
- McDonald's Removes AI Drive-Thru Order System
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 17, 2024
Videos showing flaws with the AI technology went viral on social med ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Havas Unveils 'Converged,' New Four-Year Strategic Plan
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2024
The plan builds on Havas' "Villages" org structure and includes a $4 ...
- WPP Unveils Nvidia-Powered 'Production Studio'
MediaPost Live, Steve McClellan - Tuesday, June 18, 2024
The company says the new production unit empowers clients to achieve unparallel ...
- Bad News For AI: Global Study Finds Readers Are Wary Of Its Use In Journalism
Publishing Insider, Ray Schultz - Monday, June 17, 2024
Over half of U.S. readers are uncomfortable with news produced mostly wi ...
- 'Business Insider' Reporters Say OpenAI Is Not Linking To Their Scoops Despite Partnership: Report
Publishers Daily, Ray Schultz - Sunday, June 16, 2024
They say that "OpenAI may be downplaying rather than elevating our wor ...
- Personal IQ: New AI Tools Curate Content For Each Customer
Email Insider, Ray Schultz - Friday, June 14, 2024
Movable Ink is adding three new features to its Da Vinci personalizati ...
- How Pope Francis' Ominous AI Message At G-7 Affects Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2024
Pope Francis sent an important message to world leaders during the G ...
- Siemens Finds Surprising Results In AI-Powered Ads
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Siemens drove stronger results with more web site visits and generated addition ...
- Oracle Shuts Down Its Ad Business
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Oracle built its ad business through the acquisition of well-established companies includi ...
- New Publicis 'BSBot' Ready To Call Out AI Hype
MAD, Steve McClellan - Wednesday, June 12, 2024
The company is arming clients with the new bot in time f ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...