Tag results for "attribution"
- Multichannel Muscle: How Brands Are Navigating The New Channel MixMarketers say they are getting better at multichannel marketing, but some sti ...
- Brands Worry About Economic Future, Merkle Study FindsSome 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Klaviyo Debuts Data Tool For Enterprise BrandsThe new product combines data within one unified platform to facilitate decision ...
- Tealium To Employ Merkury, New Cookieless ID Tool From MerkleMerkury combines first-party offline and online records within a single ID, Merk ...
- MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public CommentThe proposed standards cover many outcomes measures routinely used by the ...
- TikTok Forges Partnership With Foursquare For In-Store Visit DataTikTok announced on Monday that it is expanding its partnership with locati ...
- New Attribution Platform Offered By Media CultureBrand performance agency Media Culture says the new tool can measure onli ...
- Measured Snares $21 Million In Funding To Improve AttributionThe firm says its services are needed in the face of growi ...
- KERV Interactive Sees A New Way To Trade MediaKERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBsThe new interface, which will launch in the second half of th ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program"This is about us providing more granular data that's available to he ...
- Google Integrates Search Ads 360 With Google Analytics 4Google launched a Search Ads 360 integration with Google Analytics 4 (GA ...
- Google Details New Gaming Ad Options, Attribution ToolsGoogle's new measurement options and ad features will help developers and bran ...
- Innovid CMO Stephanie Geno Leads Like 'Mother Of Dragons' KhaleesiCMO Stephanie Geno, who leads Innovid's Diversity, Equity, and Inclusion global ta ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, PrivacyAppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- Nielsen Expands Data Deal With Experian For Its Identity SystemExperian's data will expand Nielsen's Identity System with IDs for open w ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its NetworkRunning a search engine and running Tinder is 90% a product probl ...
- Innovid To Acquire TVSquared, Transaction Valued At $160MThe companies say the deal will create a new standard for cross-platfo ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, AnalyticsThe acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- Twitter Adds Free Performance Ad Tools To Woo AdvertisersTwitter on Tuesday introduced improvements to its ad capabilities, building off t ...
- Why CMOs Should Explore Data Unions in 2022Cookie-free data unions will become key components to understanding the complexities ...
- Laddering Up to TVHow did DTC hearing aid brand EarGo take a DRTV budget a ...
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' TestsAn initial test will start with iSpot.tv and Publicis Media for t ...
- Google Paper Identifies Technology To Confirm Attributable SourcesAttributing search results to source documents could help verify the accuracy ...
- Advocado Buys Kantar's Ad Verification UnitAdvocado says the deal gives it an integrated ad verification, attribution a ...
- NBCU Devises Framework For New Metrics EffortsNBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Does The Demise of The Cookie Resurrect Media-Mix Modeling?The tactic-by-tactic measurement model tries to say that one touch is mo ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement GapsA new method using "incrementality" experiments is showing promise, and could shi ...
- Google Makes Data-Driven Attribution Default Model In Privacy LandscapeMachine learning, data-driven attribution will become the default model for all n ...
- WFA Study Finds Media 'Capability Gaps'According to the study, there are five areas where multinational marketers a ...
