- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Ad Industry Loses 30-Year-Old Tool
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 2, 2024
Welcome to 2024 and the next phase in cookieless ad targeting: ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- Google Privacy Sandbox And The Radical Departure From Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 10, 2023
Google's Privacy Sandbox is a radical departure from how the industry targe ...
- Amazon To Shutter Ad Server In Q4 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
The delay is intended to give brands and agencies extra time ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or Not
Media 3.0, Colin Kirkland - Friday, September 22, 2023
This week, TikTok introduced multiple features that should help advertisers better tra ...
- This Is What An Advanced Attribution Model Looks Like
Performance Marketing Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Planning Software Market To Top $1.6B, According To A Plate Of Shrimp
Planning & Buying Insider, Joe Mandese - Thursday, September 14, 2023
That's what I stumbled on when I set up Google News aler ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data Footprint
Television News Daily, Wayne Friedman - Wednesday, September 13, 2023
iSpot has acquired measurement and TV attribution company 605 in a de ...
- 605 Reasons There Will Be Fewer, Not More Alt Currencies
TV Watch, Joe Mandese - Wednesday, September 13, 2023
Even as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
MAD, Fern Siegel - Monday, August 21, 2023
The deal gives Acast advertisers attribution services at no additional cost, allowi ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Driving Growth with Social Media Investments
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
The impact of social media investments on the performance of paid sear ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- The Revenue Narrative: B2B Marketers Are Taking A Dollar-Based Approach
Email Insider, Ray Schultz - Wednesday, July 5, 2023
But they face many obstacles, including marketing and sales alignment, Demand Spri ...
- Q&A: Clean Rooms Aren't A Magic Solution For Addressability
Mobile Insider, Karlene Lukovitz - Thursday, June 29, 2023
Todd Rose, head of business development, identity and addressability at mobile ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- CallRail Creates Integration With Adobe Analytics
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
The arrangement enables multichannel attribution, CallRail says. ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Email Insider, Ray Schultz - Tuesday, May 23, 2023
Slightly more than half of all marketers are confident in their measureme ...
- Openprise Launches Solutions For Microsoft Dynamics 365
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
The new offerings allow marketers to conduct multiple tasks without custom cod ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Emodo took a leap into performance driven by AI and personalization ...