Tag results for "attribution"
- Marketing Meter: Brands Have Trouble Measuring ROI Across ChannelsSlightly more than half of all marketers are confident in their measureme ...
- Openprise Launches Solutions For Microsoft Dynamics 365The new offerings allow marketers to conduct multiple tasks without custom cod ...
- Emotive.io Acquires Bloom DigitalBloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products SaysEmodo took a leap into performance driven by AI and personalization ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study ShowsThe CMO Council and Sprinklr released a report Monday showing two ...
- NBCU: We're Ready To Transact Locally On Comscore, InnovidFollowing years of conditioning national advertisers to do business via "alternative currencies ...
- Google Sunsets 4 Attribution Models In Ads And AnalyticsGoogle plans to discontinue four rules-based attribution models in Google Ads a ...
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement PartnershipMobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegra ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, PerformanceSam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- DemandLab Debuts B2B Measurement, Attribution ToolThe tool from B2B digital marketing agency DemandLab enables large brands ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year"We're estimating 10% productivity savings over three years. That translates to $ ...
- Not-For-Attribution: Nielsen, That IsOne year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally AvailableMicrosoft Advertising released a model into general availability that it calls "last-tou ...
- Pinterest Partners With LiveRamp, Albertsons First To Use Clean Room ServicesPinterest and LiveRamp have partnered to pilot clean rooms for select partne ...
- Going Holistic with Email ReportingYour customers engage with your brand and email program beyond just ope ...
- Google Develops Data-Driven Simulation Tool To Measure Automated BiddingGoogle announced on Tuesday it will launch a simulation tool for eligib ...
- Google's Visual Guide To Search Elements LaunchesGoogle’s Visual Elements Gallery announced Tuesday highlights the most common features ...
- Marketers Say Performance-Driven Media Are Vital For 2023Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Affiliate Marketing Missing Better Integration With MeasurementAffiliate marketing continues to grow, but the channel will not "truly bloo ...
- 'Marketing Mix Modeling: Alive And Revitalized'So said Sequent Partners' Jim Spaeth, summing up the third day ...
- Attribution: Why We're Still Doing Precise Things With Imprecise DataDay One of the ARF's annual "Attribution & Analytics Accelerator" began t ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle BrandsThe partnership also includes Yahoo Member Connect, a new suite of solutio ...
- Focus On These Media Levers, Or You May Waste MillionsA recent study confirmed what media planners have known for 70 year ...
- Apple Search Ads Gain On Facebook, TikTokApple privacy measures boosted its search ads business due to its A ...
- Cinema Ad Network NCM To Be Measured By iSpotNational CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- Hit The Market: And Don't Get Too Hung Up On Defining GTMB2B marketers have a variety of definitions for Go-to-Market -- but th ...
- Data Drill: D2C Brands Struggle To Get Accurate First-Party InformationD2C marketers are hobbled by access to accurate data, but most s ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'Microsoft's TV attribution research revealed that online shoppers are more likely ...
- I'll Like And Share The ANA GuidelinesThe ANA guidelines can level-set the industry, help us avoid inflated metri ...
- Close The CTV GapCTV offers a renaissance for targeted advertising in the privacy-centric era. ...
