- 605 Reasons There Will Be Fewer, Not More Alt Currencies
TV Watch, Joe Mandese - Wednesday, September 13, 2023
Even as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
MAD, Fern Siegel - Monday, August 21, 2023
The deal gives Acast advertisers attribution services at no additional cost, allowi ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Driving Growth with Social Media Investments
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
The impact of social media investments on the performance of paid sear ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- The Revenue Narrative: B2B Marketers Are Taking A Dollar-Based Approach
Email Insider, Ray Schultz - Wednesday, July 5, 2023
But they face many obstacles, including marketing and sales alignment, Demand Spri ...
- Q&A: Clean Rooms Aren't A Magic Solution For Addressability
Mobile Insider, Karlene Lukovitz - Thursday, June 29, 2023
Todd Rose, head of business development, identity and addressability at mobile ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- CallRail Creates Integration With Adobe Analytics
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
The arrangement enables multichannel attribution, CallRail says. ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Email Insider, Ray Schultz - Tuesday, May 23, 2023
Slightly more than half of all marketers are confident in their measureme ...
- Openprise Launches Solutions For Microsoft Dynamics 365
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
The new offerings allow marketers to conduct multiple tasks without custom cod ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Emodo took a leap into performance driven by AI and personalization ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- NBCU: We're Ready To Transact Locally On Comscore, Innovid
MediaDailyNews, Joe Mandese - Thursday, May 11, 2023
Following years of conditioning national advertisers to do business via "alternative currencies ...
- Google Sunsets 4 Attribution Models In Ads And Analytics
Performance Marketing Insider, Laurie Sullivan - Friday, April 7, 2023
Google plans to discontinue four rules-based attribution models in Google Ads a ...
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement Partnership
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
Mobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegra ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- DemandLab Debuts B2B Measurement, Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, March 20, 2023
The tool from B2B digital marketing agency DemandLab enables large brands ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
"We're estimating 10% productivity savings over three years. That translates to $ ...
- Not-For-Attribution: Nielsen, That Is
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
One year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2023
Microsoft Advertising released a model into general availability that it calls "last-tou ...
- Pinterest Partners With LiveRamp, Albertsons First To Use Clean Room Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2023
Pinterest and LiveRamp have partnered to pilot clean rooms for select partne ...
- Going Holistic with Email Reporting
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Your customers engage with your brand and email program beyond just ope ...
- Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
Google announced on Tuesday it will launch a simulation tool for eligib ...