- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- Hit The Market: And Don't Get Too Hung Up On Defining GTM
Email Insider, Ray Schultz - Wednesday, August 24, 2022
B2B marketers have a variety of definitions for Go-to-Market -- but th ...
- Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
Email Insider, Ray Schultz - Thursday, August 4, 2022
D2C marketers are hobbled by access to accurate data, but most s ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Microsoft's TV attribution research revealed that online shoppers are more likely ...
- I'll Like And Share The ANA Guidelines
MediaDailyNews, Crystal Duncan - Thursday, July 21, 2022
The ANA guidelines can level-set the industry, help us avoid inflated metri ...
- Close The CTV Gap
MediaDailyNews, Andy Sippel - Wednesday, July 13, 2022
CTV offers a renaissance for targeted advertising in the privacy-centric era. ...
- Multichannel Muscle: How Brands Are Navigating The New Channel Mix
Email Insider, Ray Schultz - Tuesday, July 12, 2022
Marketers say they are getting better at multichannel marketing, but some sti ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Klaviyo Debuts Data Tool For Enterprise Brands
Email Marketing Daily, Ray Schultz - Friday, June 24, 2022
The new product combines data within one unified platform to facilitate decision ...
- Tealium To Employ Merkury, New Cookieless ID Tool From Merkle
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Merkury combines first-party offline and online records within a single ID, Merk ...
- MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public Comment
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2022
The proposed standards cover many outcomes measures routinely used by the ...
- TikTok Forges Partnership With Foursquare For In-Store Visit Data
Digital News Daily, Colin Kirkland - Wednesday, May 11, 2022
TikTok announced on Monday that it is expanding its partnership with locati ...
- New Attribution Platform Offered By Media Culture
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
Brand performance agency Media Culture says the new tool can measure onli ...
- Measured Snares $21 Million In Funding To Improve Attribution
Email Marketing Daily, Ray Schultz - Thursday, May 5, 2022
The firm says its services are needed in the face of growi ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
The new interface, which will launch in the second half of th ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- Google Integrates Search Ads 360 With Google Analytics 4
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 15, 2022
Google launched a Search Ads 360 integration with Google Analytics 4 (GA ...
- Google Details New Gaming Ad Options, Attribution Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google's new measurement options and ad features will help developers and bran ...
- Innovid CMO Stephanie Geno Leads Like 'Mother Of Dragons' Khaleesi
Performance Marketing Insider, Laurie Sullivan - Monday, March 7, 2022
CMO Stephanie Geno, who leads Innovid's Diversity, Equity, and Inclusion global ta ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 28, 2022
AppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Running a search engine and running Tinder is 90% a product probl ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- Twitter Adds Free Performance Ad Tools To Woo Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Twitter on Tuesday introduced improvements to its ad capabilities, building off t ...
- Why CMOs Should Explore Data Unions in 2022
MediaDailyNews, Seth Ulinski - Thursday, January 20, 2022
Cookie-free data unions will become key components to understanding the complexities ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
An initial test will start with iSpot.tv and Publicis Media for t ...
- Google Paper Identifies Technology To Confirm Attributable Sources
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
Attributing search results to source documents could help verify the accuracy ...