Tag results for "attribution"
- Google Makes Data-Driven Attribution Default Model In Privacy LandscapeMachine learning, data-driven attribution will become the default model for all n ...
- WFA Study Finds Media 'Capability Gaps'According to the study, there are five areas where multinational marketers a ...
- The B2B Binge: Brands Are Spending More On Marketing This YearTargeting is biggest factor in driving decisions, Apple's mobile opt-in policy n ...
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not MuchAdvertisers must protect their investments and hold partners accountable to the dea ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, ProgrammaticAs marketers look toward the brave world of CTV advertising, they c ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad SpendClick-through rates and conversions both rose YoY, partly due to more engagi ...
- Tegna Taps TVSquared For Cross-Channel AttributionTVSquared will provide attribution for Tegna's 64 stations in 51 markets, a ...
- Apple's Tracking Prompt Disrupts The Advertising IndustryApple announced a new tracking prompt with the update that will requi ...
- Flowers Foods, Richards Group Develop New Sales Attribution ModelThe companies partnered with Catalina and Amobee to develop a model th ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Kochava Acquires DigiCenter And Adds Emails To Its CollectiveKochava helps firms with attribution and measurement. It now has 1 billi ...
- Data Limitations Force Industry To Create New Ad Optimization MethodsMarketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Tubular Labs Appoints Kantar's DiMarco As Chief Strategy OfficerDiMarco will help steer the company into greater adoption of measurement th ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast ImpactThe arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Tegna Sees 9% Rise In Q1 Ad Revenues; Subscriber Biz Gains 16%Tegna's OTT and streaming ad service Premion grew 40% to $145 milli ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH MediaThe Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- A Cookie-less Future: How Marketers Can PrepareAlthough cookies play a fundamental role in the usability of the Interne ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing ImpactThe biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph ThriveWhat if marketers had access to an identity graph that updates ...
- New Attribution Tool Is Based On First-Party DataThe new tool measures newly acquired leads and re-opt-ins through a firm ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and TargetingWhat would it mean to your media mix model if you boug ...
- Marketers Are Hampered By Data Immaturity: StudyOver half of businesses are hesitant to make marketing decisions based ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- Apple's Privacy Framework Already Affecting Downloads, Login Metrics, MeasurementSome 40% of consumers agree with the IDFA random device identifier App ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement"Opt-in rates are expected to be very low, which effectively ends t ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences AdsWhat happens when Apple users encounter that pop-up after privacy regulations ta ...
- How We Went From Magic Cookies To The Art Of MisdirectionWhile many consumers have some implicit knowledge why digital identity trackers exis ...
