• Google, Tuesday, March 15, 2022 6:37 PM

Google launched a Search Ads 360 integration with Google Analytics 4 (GA4) that allows advertisers to view cross-channel attribution data in their Model comparison and Conversion paths reports, as well as view sessions, users and conversions in the context of dimensions such as source, campaign, medium and default channel grouping.

This integration may also assist to save time that advertisers might spend toggling between GA4 and Search Ads 360. Linking GA4 to Search Ads 360 allows GA4 to export conversions to Search Ads 360, allows Search Ads 360 to export campaign and cost data to GA4, and GA4 App- and site-engagement metrics to show in Search Ads 360 reports.

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