- Commerce Media's Biggest Competitor May Be Its Own Organizational Chart
Research Intelligencer, Rob Williams - Monday, July 27, 2026
Dentsu says commerce media has reached a point where operational competence supersed ...
- AI Accountability Gap Widens Despite Rapid Adoption, IAB Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, July 20, 2026
Two complementary studies from the IAB reveal that 40% of consumers u ...
- 3.know: Analytics Pioneers Spaeth & Dittus On The Impact Of AI
Media 3.0, Joe Mandese - Monday, July 20, 2026
At a time when marketing analytics is becoming increasingly synthetic, industry pionee ...
- IAB Updates Video Definitions, Seeks Input
MediaDailyNews, Laurie Sullivan - Thursday, July 9, 2026
The IAB has released its Redefining Media Types Standard for public commen ...
- AI Fast-Tracks Open Web's Collapse
Performance Marketing Insider, Laurie Sullivan - Monday, July 6, 2026
For every hour spent online searching for information, only 15 minutes ...
- School Spend Rises, But Tracking ROI For AI Citations Is Missing
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2026
AI and agentic search capabilities are bringing parents more ways to purcha ...
- Two Top German Newspapers Publish AI-Written Articles
Around the Net In Media, Ray Schultz - Sunday, June 21, 2026
The German media world was rocked last week when two leading newspape ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- AI Finding Its Citation Hierarchy Across Applications
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 10, 2026
Understanding where a brand appears, and why, has become essential as ...
- Google Gives U.K. Publishers A Way To Opt Out Of AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, June 4, 2026
The UK Competition and Markets Authority suggests the move to place ...
- AI Found Crediting Brand Trademarks To Rivals
Performance Marketing Insider, Laurie Sullivan - Friday, June 5, 2026
AI models have been found to misattribute, give a brand attribution ...
- Retail Media Stole The Shelf
Marketing Insider, Jac Mansour - Wednesday, June 3, 2026
Brands, once the undisputed storytellers, now find themselves paying for proximity ...
- Minecraft Taps Creator Partnership Platform To Power Affiliate Program
MediaDailyNews, Colin Kirkland - Monday, June 1, 2026
Minecraft 's partnership with Impact.com to power its recently announced affiliate progr ...
- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- WBD Upfront: New Ad Solutions, Real-Time Dashboard
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts ...
- eBay Goes Agentic, Faces GameStop Bid
MediaDailyNews, Laurie Sullivan - Friday, May 1, 2026
eBay is preparing to fend off a takeover bid from GameStop ...
- CTV Performance Grows Faster Than Buyer Measurement Tools
MediaDailyNews, Rob Williams - Wednesday, April 29, 2026
MIAMI BEACH, FL -- Many marketers still rely on attribution models th ...
- Purple's eCommerce VP on Winning Low-Frequency Buyers with Data, Attribution, and Relentless Testing
Brand Insider, Barbie Romero - Tuesday, April 21, 2026
Mattresses aren't impulse buys, and the standard playbook doesn't cut it. Jas ...
- IAB: Ad Revenue Reached $294.6B In 2025
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday sho ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- I Contain Plentitudes
Planning & Buying Insider, Joe Mandese - Thursday, March 5, 2026
CIMM's and the 4A's "Paradox of Plenty" report isn't one of the ...
- Meta Moves Beyond Clicks, Adopts New Attribution Model
MediaDailyNews, Colin Kirkland - Tuesday, March 3, 2026
Later this month, Meta will provide click-through attribution reporting that better alig ...
- Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says
Research Intelligencer, Rob Williams - Wednesday, March 4, 2026
More than two-thirds of consumers say humor, emotion or entertainment make a ...
- AI Running Fraud Network Across More Than 25M Devices
Data & Programmatic Insider, Laurie Sullivan - Monday, March 2, 2026
Mobile apps generate hidden in-app browser activity to load sites in t ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measureme ...
- eBay Blocks 3rd-Party Agents, Eyes New Attribution Models
MediaDailyNews, Laurie Sullivan - Friday, January 23, 2026
eBay updated its user agreement earlier this week to ban third-party ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- YouTube: Major Gap In Podcast Video Ad Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 19, 2025
A study released this week suggests YouTube's podcasting dominance comes with ...
- Pinterest's Vision Of TvScientific Acquisition: Long-Term Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, December 15, 2025
Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. B ...