- Outbrain Wants To Help Marketers Put Content To Work Across The Entire Funnel
RTBlog, Tobi Elkin - Wednesday, June 15, 2016
Outbrain wants to help marketers use content to drive better business resul ...
- Juggling Moving Targets
Audience Buying Insider, Karlene Lukovitz - Friday, June 10, 2016
The quest for solutions that integrate and optimize the unsurpassed reach ...
- Is Programmatic Trading Harming News Publishers?
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
"Finding more efficient and automated ways to target consumers online and impro ...
- Oracle And Edmunds.com Launch Exclusive Data Relationship
Real-Time Daily, Tobi Elkin - Thursday, June 2, 2016
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
RTBlog, Tobi Elkin - Wednesday, June 1, 2016
Marketters need to adopt a programmatic marketing approach to take advantage ...
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday sa ...
- Facebook Will Serve Ads To Non-Users Through Its Audience Network
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
Facebook will expand its Audience Network, which serves ads on apps a ...
- Google's No Longer Restricting AdWords Demand
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Sarah Sluis reports that Google is breaking down the walls ...
- Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Allison Schiff reports that some publishers are beginning to embrace attenti ...
- MRC To Issue Mobile Viewability Measurement Guidelines In June
Real-Time Daily, Tobi Elkin - Friday, May 27, 2016
The Media Rating Council (MRC), a self-regulatory industry body that oversees standar ...
- Comcast's AudienceXpress Tests Demand-Side Interface, Gives Agencies Direct Access
Television News Daily, Joe Mandese - Tuesday, May 24, 2016
In a move that could greatly accelerate the programmatic TV advertising marketplac ...
- Location Meets Transaction Data In Cardlytics' Cross-Device Measurement Push
Around the Net in Real-Time, Tobi Elkin - Friday, May 20, 2016
Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners li ...
- Facebook's David Jakubowski: Audience Network 'Basically Fraud-Free' (For Now)
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
AdExchanger interviews David Jakubowski, Facebook's head of ad tech, about how Facebo ...
- Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
Marketing data provider Acxiom is now making its turnkey environment, which ful ...
- ANA Finds Most Clients Ignorant About 'Sourced Traffic,' Calls On Agencies To 'Educate' Them
Real-Time Daily, Joe Mandese - Thursday, May 19, 2016
The vast majority of the biggest national advertisers either are only vague ...
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
RTBlog, Tobi Elkin - Wednesday, May 18, 2016
Despite all the chatter about programmatic TV (PTV), it's actually a lo ...
- Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner Integrations
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Viant, a Time Inc. ad-tech company, on Tuesday announced it's beefing ...
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Targeted Victory has announced the launch of the Victory Engine Audience Networ ...
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
- Ibotta Launches Dynamic Segmentation, Partners With LiveRamp
Real-Time Daily, Tobi Elkin - Wednesday, May 11, 2016
Ibotta, a mobile shopping app that helps retailers increase incremental sales a ...
- Most Ad Tech Buyers Manage DMPs Internally
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 10, 2016
A survey by Technology Business Research of 241 ad tech buyers fou ...
- Are Brands Missing Key Audiences With Data-Driven Targeting?
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Is data-driven targeting causing marketers to limit their reach, to a poi ...
- Time Inc. Gets Q1 Revenue Boost From Viant, Launches People-Based Ads
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Time Inc. on Thursday reported it grew revenue 1%. Its digital advertisi ...
- WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV Buying
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Ad-tech provider Wide Orbit, Inc. said it partnered with 4C, a da ...
- Quantcast Announces Partnerships With Political Data Providers For Election
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 4, 2016
Quantcast announced partnerships with four political data providers—Data Trust, i360, L2 a ...
- Media Researchers' Takes On VAB's Cross-Media Metric Proposal
Audience Buying Insider, Karlene Lukovitz - Friday, April 29, 2016
ABI asked three respected media research analysts for their takes on t ...
- TV Business Targets Digital Viewership Claims With Proposed Measurement Standard
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
The Video Advertising Bureau, a TV trade group, is proposing metrics th ...
- YuMe Urges Shareholders To Vote For Its Director Picks, Support Strategic Plan
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Audience technology provider YuMe on Monday sent a letter to stockholders ...
- GroupM CEO Brian Lesser Brings Programmatic To Old-School Media Buying
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Adweekinterviews Brian Lesser, fomer CEO at Xaxis, and now North American C ...
- NYMag Publisher Taps Taboola For Data And Revenue
Around the Net in Real-Time, Tobi Elkin - Monday, April 4, 2016
AdExchanger reports on New York Media's search for partners that will enab ...