- AudienceScience Adds Video Viewability Targeting Via Integral Ad Science
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Integral Ad Science on Monday announced that AudienceScience will add Integral's performance-matchi ...
- IBM Names Bob Lord Chief Digital Officer
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Bob Lord, former AOL president and global CEO of Publicis' Razorfish, ge ...
- Pullbacks, Delays And Ad Fraud: The Story Behind Facebook's '$500 million' LiveRail Acquisition
Around the Net in Real-Time, Tobi Elkin - Friday, April 1, 2016
Business Insider takes a look at the story behind Facebook's pricey acquisiti ...
- ComScore Finds Xaxis Outperforms Its Benchmark
RTBlog, Tobi Elkin - Thursday, March 31, 2016
On Wednesday, comScore released the results of a global validation study th ...
- Facebook Offers Tips On How To Navigate Its Auction
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
In a detailed blog post, Facebook explains how its auctions work, offeri ...
- Square Partners With Facebook To Offer Ads That Can Be Gauged
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
The New York Times reports on Square's new integration with Facebook. Announc ...
- Zimbalist Leaves NYT For Simulmedia, Will Lead Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Michael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmed ...
- TV Makers Well Positioned For Ad-Tech Upside: Lotame's Doron Wesly
Around the Net in Real-Time, Tobi Elkin - Monday, March 21, 2016
Lotame SVP and CMO Doron Wesly told Beet.TV that TV makers a ...
- What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad Persky
Real-Time Daily, Tobi Elkin - Friday, March 18, 2016
AOL continues to buff up its ad-tech stack via acquisitions. ONE ...
- GABBCON Working Group Is Creating Audience Buying Standards For TV
RTBlog, Tobi Elkin - Monday, March 7, 2016
GABBCON (the Global Audience Based Buying Conference) launched last year, born o ...
- GABBCON Bows Automated Linear Broadcast Cross-Device Standards For Audience Buying
RTBlog, Tobi Elkin - Friday, March 4, 2016
This week the Global Audience Based Buying Conference (GABBCON) gathered for i ...
- Turner Broadcasting Turns To IBM's Watson For Predictive Analytics
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
Turner Broadcasting will use IBM’s Watson platform to help its advanced ...
- NBCUx's Extension To Linear TV: Some Early Reactions
Audience Buying Insider, Karlene Lukovitz - Friday, February 26, 2016
This week, NBCUniversal made a splash by announcing the extension of NBCU ...
- How Many DSPs Does A Brand Need?
Real-Time Daily, Tobi Elkin - Wednesday, February 24, 2016
Demand-side platforms (DSPs) are plentiful, and marketers frequently use several. But ...
- Synacor Acquires Privately Held Technorati
Real-Time Daily, Tobi Elkin - Monday, February 22, 2016
Synacor, a multiscreen technology and monetization partner for video, Internet and communicatio ...
- Gameloft Partners With Smart AdServer To Increase Availability Of In-App Mobile Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Sma ...
- MediaMath Launches Helix, Proprietary Data Business
RTBlog, Tobi Elkin - Wednesday, January 13, 2016
MediaMath on Wednesday announced the launch of a proprietary data service call ...
- Facebook Touts $1 Bil Annaul Run Rate For FAN In Q4
Around the Net in Real-Time, Tobi Elkin - Friday, January 8, 2016
Facebook is boasting that it racked up a $1 billion annual r ...
- AudienceXpress Launches 'Self-Serve' Programmatic TV
Around the Net in Real-Time, Tobi Elkin - Thursday, January 7, 2016
AudienceXpress, a TV planning and buying platform that Comcast
acquired la ...
- Oracle To Acquire Publisher Audience Platform AddThis
Real-Time Daily, Tobi Elkin - Tuesday, January 5, 2016
Oracle has signed an agreement to acquire AddThis, a social bookmarking fi ...
- Ground Signal's Tony Longo On Location As Key To New Attribution Models
RTBlog, Tobi Elkin - Tuesday, December 29, 2015
Ground Signal Co-founder and CEO Tony Longo sees location playing a k ...
- Adsquare Adds New Branded Data Providers To Audience Management Platform
Real-Time Daily, Tobi Elkin - Wednesday, December 16, 2015
Berlin-based adsquare, an audience management platform for mobile programmatic advertising, on Wednesd ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- 5 Predictions For 2016: Connexity's Craig Teich Says Fraud & Viewability Concerns Persist
RTBlog, Tobi Elkin - Tuesday, December 1, 2015
Craig Teich, EVP of global sales at Connexity (formerly Shopzilla), says first-par ...
- Prep & Predictions: TubeMogul's Keith Eadie On 6 Things You Need To Know For 2016 About CTV & More
RTBlog, Tobi Elkin - Tuesday, November 24, 2015
I've been chatting with smart people at TubeMogul, the demand-side platform, a ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- Forrester: Out With The Old Media Buying, In With The New
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Forrester Research predicts some big changes in media buying for B2C markete ...
- Kinetic Worldwide To Launch Programmatic For OOH Media
Real-Time Daily, Sara Guaglione - Friday, October 16, 2015
Kinetic Worldwide, an audience-based out-of-home (OOH) media agency, plans to launch ...
- How Political Advertisers Are Minimizing Waste
Show Daily, Gavin O'Malley - Wednesday, September 30, 2015
Unless they're blessed with Trump money, minimizing waste is a top priori ...
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Connexity, the retail publisher formerly known as Shopzilla, has been involved ...