AudienceXpress, a TV planning and buying platform that Comcast
acquired last
summer via its purchase of parent Visible World, is opening up new programmatic TV tools to several agencies, including Horizon and US International, according to a report in
AdExchanger. These tools include a self-serve platform and direct APIs, AudienceXpress’ first major product launch since the Comcast acquisition. The beta will last through the first
quarter, and will be released generally in Q2.
Read the whole story at AdExchanger »
