- Hulu To Begin Selling Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, August 25, 2015
Hulu on Tuesday announced it will begin selling some of its premi ...
- What We've Learned From Nearly A Decade of Audience Buying
Real-Time Daily, James Green - Thursday, August 6, 2015
Conversations today focus heavily on how marketers can make better use ...
- Audience Data Expenditure Dips In Q1 Following Holiday Surge
RTBlog, Tyler Loechner - Thursday, July 30, 2015
Marketers spent less on audience data used for targeting in digital ...
- Centro's Latest DSP Switches Teams
RTBlog, Tyler Loechner - Thursday, July 9, 2015
Publishers are about to get their hands on demand-side technology. Digital ...
- Is Mobile Data The Key To Audience Targeting Utopia?
RTBlog, Tyler Loechner - Monday, June 8, 2015
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audienc ...
- Real-Time With Cox Media's Zeigler On 'Programmatic TV'
RTBlog, Tyler Loechner - Tuesday, May 26, 2015
Programmatic television has been picking up steam in recent months. Supply-side platfor ...
- SC Johnson Switches $600m Global Media Buying Account From WPP To PHD
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
The decision comes five months after the consumer packaged goods company shift ...
- Juice Mobile Adds Krux Audience Segments To Programmatic Direct Platform
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Juice Mobile, a programmatic direct ad platform for mobile marketers, on Wednesd ...
- DCN's Kint To Publishers: Don't Lose Sight Of Content As Audience-Buying Takes Over
Real-Time Daily, Tyler Loechner - Thursday, April 30, 2015
"[Publishers] are embracing programmatic," asserted Jason Kint, CEO of Digital Content Nex ...
- What Goes Up Must Come Down, Even If It Is Rocket Fueled
RTBlog, Joe Mandese - Thursday, April 23, 2015
The funny thing about rockets is sometimes they crash. Once a post ...
- SMG's Global Expansion Plans For Audience Research Platform
MAD, Larissa Faw - Friday, March 20, 2015
The proprietary "consumer knowledge" platform combines media usage data in context wi ...
- Tesco Reviews GBP90m Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
Tesco has launched a closed review of its media planning and buyi ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
RTBlog, Tyler Loechner - Thursday, March 12, 2015
Jim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Real-Time Daily, Tyler Loechner, Joe Mandese - Wednesday, March 4, 2015
In a move that sends a powerful signal about the future ...
- Madison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stake
MediaDailyNews, Joe Mandese - Tuesday, March 3, 2015
As Nielsen begins implementing some of the biggest changes to its ...
- Evans Cycles Switches To Mindshare
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
British retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...
- Fit To Print: Target Buys Time Print Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, February 10, 2015
Programmatic ad technologies just infiltrated the last unconquered industry: print. Time In ...
- EA Reviewing GBP80m European Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
MediaCom handles the account, which includes campaigns for games such as "Fi ...
- Are Agencies Too Big, Too Controlling?
London Blog, Sean Hargrave - Thursday, February 5, 2015
The spat between Omnicom Media and Channel 5 is more interesting f ...
- London Business School Calls Planning And Buying Review
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
The London Business School is calling a media planning and buying revi ...
- Real-Time With TubeMogul CMO Eadie On New Programmatic TV Platform
RTBlog, Tyler Loechner - Friday, December 5, 2014
TubeMogul this week launched a self-serve software platform for programmatic TV ...
- Burger King Hands European Planning And Buying To Vizeum
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Burger King, the fast-food chain, has appointed Vizeum to handle its consolidat ...
- Apple Taps Rubicon Project To Revamp iAd With Automation
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Apple is planning to automate the way iAd does business. Apple ...
- YouGov Reveals Newspaper Reader Profiles
Around the Net In MAD London, Sean Hargrave - Tuesday, November 18, 2014
If you wondered which newspaper readers are most likely to own ...
- MediaMath Acquires Rare Crowds To Polish Audience Targeting
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
The advertising technology space has seen plenty of mergers and acquisitions ...
- Could Paid Social Help Authorities Combat The Threat Of Terror Recruits?
London Blog, Sean Hargrave - Wednesday, November 5, 2014
If the British and U.S. authorities want the social giants to ...
- Adroit Now Selling - And Predicting - Audiences Following Arcametrics Acquisition
RTBlog, Tyler Loechner - Wednesday, November 5, 2014
Audience buying is becoming the new norm in the ad industry, a ...
- Ad Agencies Are Losing Their Balls To PR Shops: Will They Get Sliced by Weber's 'Sawmill'?
Mediapsssst, Richard Whitman - Wednesday, October 8, 2014
Running an advertising agency these days is like partaking in a ga ...
- A Brief History Of Audience Targeting
RTBlog, Tyler Loechner - Wednesday, October 1, 2014
Audience targeting and buying may appear to be the hot, (relatively) n ...
- What's An 'Audience' Anyway?
Show Daily, Tyler Loechner - Wednesday, October 1, 2014
Speaking on the "What is an audience?" panel at OMMA Audience Targeti ...