- Beachfront Launches Programmatic Platform For Mobile In-App Video
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Beachfront Media, a video ad tech company, on Tuesday announced the laun ...
- ExtendTV Extends Programmatic Video To Local Advertisers
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
ExtendTV, a company founded one year ago to help local businesses rea ...
- We're No Longer Waiting To See Ad Tech's Impact
RTBlog, Tyler Loechner - Monday, September 22, 2014
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoi ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Targeted Victory Brings Back Romney-Ryan Audience Segments For 2014 Midterms
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
With the 2014 U.S. midterm elections just around the corner, Targeted Victor ...
- Making The Leap To National For Mid-Sized Brands
MAD, Jim Price - Tuesday, September 9, 2014
On the agency side, we hear a lot of brands argue th ...
- MediaMath Brings DataXpand's Latin American Audience Segments To DSP
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpan ...
- Programmatic TV Is Turning On
RTBlog, Tyler Loechner - Tuesday, September 2, 2014
Television advertising is the standard bearer for "traditional" trading, but marketers a ...
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
The world's largest buyer of media, WPP Group, is repositioning itself ...
- The Intersection Of Audience-Buying And Content
RTBlog, Tyler Loechner - Monday, August 4, 2014
A recent Madison & Wall report from Pivotal Research's Brian Wieser spel ...
- Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach ...
- It's The Golden Age Of Audience Data, Stupid
RTBlog, Joe Mandese - Wednesday, July 30, 2014
I've used some version of the "It's The Data, Stupid" line ...
- Oracle Puts BlueKai At Center Of Marketing Cloud Lookalike Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Oracle has released an automated audience lookalike modeling feature in its marketi ...
- Would You Lease A Pair Of Mud Jeans For A Year?
SearchBlog, Laurie Sullivan - Friday, June 27, 2014
The Dutch company Mud Jeans set out to create a program bas ...
- Putting Programmatic In Context
RTBlog, Tyler Loechner - Wednesday, June 25, 2014
Is "context" -- the content of an ad in relation to t ...
- Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings
Real-Time Daily, Tyler Loechner - Monday, June 23, 2014
Rocket Fuel on Monday announced the launch of Audience Guarantee, a n ...
- Clypd Unveils New API For Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 17, 2014
Clypd, a programmatic TV ad platform, on Tuesday announced the launch ...
- Eyeota Brings Audience Segments To Programmatic Buyers In Australia
Real-Time Daily, Tyler Loechner - Tuesday, June 17, 2014
Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australi ...
- WPP's Xaxis Builds New DMP, Uses 'Second-Party' Data As Secret Ingredient
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Xaxis, WPP's largest trading desk, on Thursday announced the launch of ...
- Omnicom's Annalect Unveils New Verification Program
MAD, Steve McClellan - Friday, June 6, 2014
As the industry shifts to an ad-viewability standard, Annalect's new verification syst ...
- FreeWheel, Adap.tv Partner, Will Collaborate On FourFronts Marketplace
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will s ...
- CPM Is A Dead Man Walking. Time And Audience Reach Are Staking Their Claims
London Blog, Sean Hargrave - Thursday, May 22, 2014
Time and audience reach are set to transcend the world of televisi ...
- AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With Adap.tv
Online Video Daily, Joe Mandese - Thursday, May 22, 2014
AOL is pushing to become a dominant player in the emerging "programmat ...
- Turn Brings Programmatic Buying To TV
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Programmatic continues to stretch its boundaries. The data-driven approach to ad buyi ...
- Buyers Predict End To Upfront 'Scarcity:' Cite 'Overwhelming' Supply, Shift To Audience-Buying
MediaDailyNews, Luke Paul Mandese - Thursday, May 8, 2014
The rapid expansion of supply, data and the ability to target audienc ...
- Facebook Unveils Audience Network For Mobile At F8
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
Facebook on Wednesday officially unveiled its mobile audience network, the Facebook Audien ...
- IPG's Hill Holliday In New Rentrak Ratings Accord
MAD, Larissa Faw - Monday, April 28, 2014
The agency cites Rentrak's ability to target audiences more precisely. The de ...
- Facebook To FAN Audience-Buying Fire, Set To Unveil Mobile Network
Real-Time Daily, Joe Mandese - Monday, April 28, 2014
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one ...
- NBCU Mulls Programmatic TV/Digital Upfront Deals
MediaDailyNews, Wayne Friedman - Tuesday, April 8, 2014
NBCUniversal could be selling some of its TV advertising inventory, as we ...
- Telltale Signs of Incumbent-Biased Briefs
Mediapsssst, Richard Whitman - Monday, March 24, 2014
They're not uncommon and pretty easy to spot. One clue -- ...