- Enplug Wins 4A's 'Startup Showdown'
MAD, Steve McClellan - Thursday, March 20, 2014
The real-time interactive digital signage firm impressed the judges and won t ...
- USIM Expands Service Offering, Adds Clients
MAD, Steve McClellan - Saturday, March 15, 2014
After focusing for years on collaborating with creative shops that have need ...
- AudienceXpress Brings Product Purchasing, Online Behavior Data To TV Audience Targeting
Real-Time Daily, Joe Mandese - Thursday, March 13, 2014
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefi ...
- Videology Partners With Nielsen For TV Data
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
Programmatic video ad platform Videology on Monday announced a partnership with Niels ...
- Rovi Buys Veveo, Adds Content, Search Tools
Online Video Daily, Gavin O'Malley - Monday, February 24, 2014
Rovi has agreed to buy Veveo for about $62 million, the compani ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Think back to when working with one company meant doing it al ...
- Shopzilla Acquires Connexity To Strengthen Audience-Buying Division
Real-Time Daily, Tyler Loechner - Wednesday, February 19, 2014
Shopzilla on Wednesday announced it has acquired Connexity, a demand-side platform (DSP ...
- Magna Adds 'High Definition' To The Buying Process
MAD, Steve McClellan - Friday, February 14, 2014
The IPG Mediabrands unit has created a new system combining comScore, Experi ...
- Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' Trading
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
Media-buying biggie Interpublic's Mediabrands is making a case for the local ...
- comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metri ...
- Broadcasters Call On Nielsen To Halt Rollout Of 'Hybrid' Local TV Measurement
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
The National Association of Broadcasters (NAB) Thursday called on Nielsen to del ...
- Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-Tops
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2014
The next generation of Madison Avenue audience-targeting very likely will be foug ...
- Yahoo Launches Yahoo Audience Ads, Upgrades Programmatic Buying
Real-Time Daily, Mark Walsh - Thursday, January 9, 2014
Yahoo on Tuesday announced several new ad initiatives at CES, along wi ...
- From The 'Big 3' To 'Big Data:' TV Audience Targeting Comes Of Age
MediaDailyNews, Joe Mandese - Tuesday, January 7, 2014
At a time when Madison Avenue has been consumed by the ro ...
- BlueKai, Visual IQ Partner, Enhance Brands' Ability To Target Audiences
Online Media Daily, Laurie Sullivan - Wednesday, December 18, 2013
Visual IQ, which supports analytics and attribution modeling to understand how med ...
- Inventory Discovery Is The Key To 'Programmatic Waste' Management
Programmatic Insider, Joshua Koran - Wednesday, December 18, 2013
The "new" programmatic direct transaction model follows the same pricing mechanism ...
- 2013: The Year In Review And A Look Ahead For Mobile
Mobile Marketing Daily, Anna Bager - Monday, December 16, 2013
Social media found its monetization paths in 2013, while both ad creati ...
- Marin, BlueKai Partner For Search Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
Marin Software will begin to offer a targeting option that integrates firs ...
- Move Over, Big Data - It's Time For Big Action
Real-Time Daily, Paul Alfieri - Thursday, December 5, 2013
As the new year begins with the foundational technology now in plac ...
- Varick Partners With Semcasting For Location Targeting Tech
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Varick Media Management is expected to today announce a partnership with Semcastin ...
- Trading Places: WPP Merges Xaxis, 24/7
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
WPP has announced the merging of its largest trading desk, Xaxis, a ...
- Real-Time With Brian Gleason On WPP News, Consolidation
RTBlog, Tyler Loechner - Tuesday, December 3, 2013
Tuesday's news that WPP has merged Xaxis and 24/7 Media is ju ...
- How SEO Reporting Changes With Transition Away From Keywords
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 18, 2013
Kate Morris reminds marketers to stop thinking about keywords and start thinki ...
- How To Get Started With Facebook Custom Audiences
Marketing Daily, Dan Morris - Wednesday, November 13, 2013
Of all the major changes Facebook has made, none is more importa ...
- Never Mind: TRA-Kantar Judge Withdraws Order Tossing Infringement Claims
MAD, Steve McClellan - Thursday, October 17, 2013
In a very terse ruling handed down Wednesday the U.S. District Cou ...
- Facebook Extends Web, App Retargeting To 'Custom Audiences'
Online Media Daily, Mark Walsh - Tuesday, October 15, 2013
Facebook said it's expanding its custom audiences ad offering, which allows markete ...
- Targeting Our Way To Lower Profits
Marketing Daily, Bob McCurdy - Friday, October 11, 2013
When negotiating off a target demo, AM/FM radio stations price themselves again ...
- Court Tosses Patent Infringement Charges In TRA-Kantar Suit
MAD, Steve McClellan - Friday, October 4, 2013
A U.S. District Court Judge tossed TRA's patent infringement claims against WPP ...
- From Desks To Desktops: WSJ Office Net Brings Audience Retargeting To Digital Out-Of-Home
MediaDailyNews, Joe Mandese - Tuesday, September 17, 2013
In another step toward emulating the way online media is bought a ...
- Forget Pubs, Isn't It Time For An AdConnect?
RTBlog, Joe Mandese - Tuesday, September 17, 2013
PubMatic's move to create a marketplace for publishers to partner and collabora ...