- Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global Presence
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
Clypd, an audience-based sales platform for TV advertising, announced the appointment ...
- Initiative's Bosetti On Today's Television Trade-Offs
Audience Buying Insider, Karlene Lukovitz - Friday, September 2, 2016
Television has never before presented such a mixed bag of complex n ...
- Brain Drain: Ad Tech/Martech's Hunt For Talent
RTBlog, Tobi Elkin - Friday, September 2, 2016
As the Labor Day weekend zooms into view -- okay, it's he ...
- What Does Facebook's Move Into Header Bidding Mean?
RTBlog, Tobi Elkin - Friday, August 26, 2016
Facebook's joining the header bidding party; what does it mean for ...
- Facebook's New Plan To Expand Its Ad Network
Around the Net in Real-Time, Tobi Elkin - Thursday, August 25, 2016
According to a report in The Information, Facebook’s mobile ad network ...
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, August 23, 2016
Global publisher and monetization platform 33Across announced Tuesday an expansion of i ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
Television News Daily, Joe Mandese - Monday, August 22, 2016
Centriply, a promising demand-side platform leveraging technology and data to help agenci ...
- Parse.ly Launches Data Pipeline For Real-Time Analytics
RTBlog, Tobi Elkin - Wednesday, August 17, 2016
There's been a lot of news lately about data management plaforms (DMP ...
- Let The Games Begin: TV's Revolution Plays Out Before Our Eyes
Audience Buying Insider, Karlene Lukovitz - Friday, August 12, 2016
NBC's press briefing on August 11 -- Day 6 of the R ...
- Oracle Launches B2B Data Market, Enables Business Audience Targeting Programmatically
Real-Time Daily, Tobi Elkin - Friday, August 12, 2016
Oracle Data Cloud on Friday launched a business-to-business (B2B) audience data marketpla ...
- The Trade Desk Offers Digital Audio Buyers Access To Programmatic Ads
Real-Time Daily, Tobi Elkin - Wednesday, August 10, 2016
The Trade Desk, Inc. said that its clients can now purchase digit ...
- Audience-Based Buying, Selling, And Targeting Requires Advanced Data
RTBlog, Tobi Elkin - Friday, August 5, 2016
There's a lot of talk about audience-based buying, selling, and targeting. Advertise ...
- Xaxis Promotes Mentasti To CEO Of Latin America
Real-Time Daily, Philip Rosenstein - Wednesday, August 3, 2016
Lucas Mentasti has been promoted to CEO of Xaxis Latin America, aft ...
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- 5 Things Marketers Should Note From Facebook's Second-Quarter Earnings
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Wall Street Journal does a great job of summing up t ...
- BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certifi ...
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Netwo ...
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Data and Targeting Insider, Laurie Sullivan - Thursday, July 28, 2016
Marketers strive to understand interests, needs and expectations of people that u ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- Cost Per Viewable Person Is The Metric That Matters
RTBlog, Tobi Elkin - Tuesday, July 26, 2016
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- In The Age Of The Audience The Consumer Is In The Driving Seat
Around the Net In MAD London, Sean Hargrave - Monday, July 25, 2016
The history of advertising is the history of culture and society. Sin ...
- Clypd Delivers New Private Marketplace Sales Tools
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Audience-based sales platform for TV advertising clypd on Tuesday announced the relea ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing a ...
- Hanlon: Addressable TV's 'Inevitable Moment' Is Coming
Audience Buying Insider, Karlene Lukovitz - Friday, July 8, 2016
Tim Hanlon, managing director of FTI Consulting in its Telecom, Media a ...
- The Benefits Of Auomated Buying
RTBlog, Tobi Elkin - Tuesday, July 5, 2016
While there are a baffling array of tactics when it comes ...
- PubNative Launches Native Mediation Solution For Mobile Publishers
Real-Time Daily, Tobi Elkin - Friday, July 1, 2016
Mobile monetization platform PubNative launched a mobile native mediation solution that ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- AdMaxim Launches Native Programmatic Ad Platform
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertisi ...
- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability
Real-Time Daily, Tobi Elkin - Friday, June 24, 2016
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
- PubMatic Launches Private-Marketplace Guaranteed Deals And Curated Audiences Offerings
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Marketing automation software firm PubMatic on Monday announced the launch of t ...