- The Shape Of TV Measurement To Come
Audience Buying Insider, Karlene Lukovitz - Friday, December 9, 2016
The nature of television and viewership are morphing, but a serious l ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- LiveRamp Completes Acquisition Of Arbor, Circulate
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's complet ...
- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Real-time information provider Neustar announced enhancements to its identity data management platfo ...
- AOL CEO Tim Armstrong Optimistic About Yahoo Deal
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 6, 2016
AOL Chief Executive Tim Armstrong told an audience at Business Insider's Igniti ...
- Near Integrates Global Consumer Data Into Oracle's BlueKai Marketplace
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Near, a location intelligence platform that provides real-time information on places, peopl ...
- The Weather Company On Programmatic And Ad Fraud
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Econsultancy speaks with Jeremy Hlavacek, VP of Global Automated Monetization at T ...
- Reaching The Elusive 'TVideo' Viewer
Audience Buying Insider, Karlene Lukovitz - Friday, December 2, 2016
While content delivery and ad insertion technologies for TV and video wi ...
- SintecMedia Acquires Operative For Almost $200M
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
SintecMedia, a provider of TV ad management software for media companies, acquir ...
- Pairing Addressable TV And Mobile; Addressable's Challenges
Audience Buying Insider, Karlene Lukovitz - Monday, November 28, 2016
Starcom Mediavest Group supervisor Daniel Solarz reported some outcomes from a cross-chann ...
- Adsquare Adds App-Usage Data To Its Portfolio
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Mobile data exchange adsquare announced the addition of new data providers ...
- Facebook Shuts Atlas Down -- What's Next?
RTBlog, Tobi Elkin - Monday, November 21, 2016
Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move th ...
- Does Addressable TV Work? SMG Shares Results
Audience Buying Insider, Karlene Lukovitz - Friday, November 18, 2016
addressable "is real, and it's here," and it's in many cases produci ...
- Entrepreneur Partners With Taboola To Boost Revenue And Exchange Audiences
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, t ...
- Media Buyers Concerned About Disney's Lack Of Data Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, November 14, 2016
CNBC reports that some media buyers are concerned that Disney, despite i ...
- OTT Planning And Buying: The Dream Vs. Current Realities
Audience Buying Insider, Karlene Lukovitz - Friday, November 11, 2016
Entrenched methods and silos, as well as scale, budget, standardization and measureme ...
- Intermediaries: Adding Value, Or Just Complexity?
Audience Buying Insider, Karlene Lukovitz - Friday, November 4, 2016
The current value and limitations, and future prospects, of intermediaries working wi ...
- Real-Time Marketing Pain Points -- And A New Approach To Targeting
RTBlog, Tobi Elkin - Friday, November 4, 2016
Real-time marketing may sound simple, but it's anything but. ...
- Pros Assess PTV Data, Sales, Pricing Issues
Audience Buying Insider, Karlene Lukovitz - Friday, October 28, 2016
Lack of data standardization is a substantially bigger hurdle to programmatic TV ...
- Outlook Mixed On Implications Of AT&T Time Warner Tie-Up
RTBlog, Tobi Elkin - Tuesday, October 25, 2016
The $85 billion merger between AT&T and Time Warner would be ...
- TV/Video Viewers: Data Vs. Assumptions
Audience Buying Insider, Karlene Lukovitz - Friday, October 21, 2016
As television and video content blur into "T-video" and viewing habits beco ...
- The Trade Desk Opens Up
Programmatic Insider, John Motavalli - Wednesday, October 19, 2016
The Trade Desk's IPO provides a unique opportunity to see both h ...
- Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, October 14, 2016
Turner and other media companies are investing heavily to be able ...
- Livestreaming: Already Changing The TV Mindset
Audience Buying Insider, Karlene Lukovitz - Friday, October 7, 2016
Livestreaming is starting to earn a place alongside traditional television programming forma ...
- A Big Week For Local TV, Both PTV And Traditional
Audience Buying Insider, Karlene Lukovitz - Friday, September 30, 2016
Videa, the Cox Media Group supply-side platform, announced its official launch th ...
- Forrester Analyst: Don't Call It 'Programmatic' TV
Audience Buying Insider, Karlene Lukovitz - Friday, September 23, 2016
The television advertising business is "at long last" beginning to see so ...
- Weather Company's Working On Programmatic Integrations With IBM Watson
RTBlog, Tobi Elkin - Thursday, September 22, 2016
With The Weather Company now a unit of IBM, RTBlog recently spo ...
- Direct Response PTV Options Continue To Expand
Audience Buying Insider, Karlene Lukovitz - Friday, September 16, 2016
Some industry players have noted that use of programmatic TV is like ...
- VisualDNA Launches Personality-Based Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
VisualDNA, a marketing technology company that combines the science of psychology wi ...
- A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholde ...