- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
Real-Time Daily, Philip Rosenstein - Tuesday, March 7, 2017
Connecting robust audience data with cross-device technology solutions is helping brands bett ...
- Real-Time Data Firm Launches TV Data Management Platform
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time TV data provider Samba TV aunched a data-management platform (DMP) th ...
- Buyers Intrigued By NBCU's $1B Audience-Based Deals Pledge
Audience Buying Insider, Karlene Lukovitz - Friday, March 3, 2017
Agency media investment executives say they're intrigued by NBCUniversal's just-announced commitment ...
- Programmatic Platform Brings Campaign-Level Audience Measurement For Connected TV
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
YuMe said it has joined with Nielsen to launch a programmatic platform-bas ...
- Agency, Media Execs Talk Data, OTT And The 2017 Upfronts
Audience Buying Insider, Karlene Lukovitz - Friday, February 24, 2017
What do agency and media executives expect to happen in regard ...
- TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement
RTBlog, Tobi Elkin - Wednesday, February 22, 2017
Programmatic platforms join forces with TiVo and agency DWA Media to sh ...
- Agency Exec: What's Needed To Move Addressable Forward
Audience Buying Insider, Karlene Lukovitz - Friday, February 17, 2017
John Collins, managing director of broadcast and iTV at Media Storm, la ...
- Cross-Platform Measurement Moving Forward, Despite Setbacks
Audience Buying Insider, Karlene Lukovitz - Friday, February 10, 2017
The questions are: How long will it take for metrics generated ...
- Is Connected Television's Future?
Audience Buying Insider, Karlene Lukovitz - Friday, February 3, 2017
Previous columns have presented the benefits and limitations of addressable. It's ti ...
- Kargo Expands Executive Leadership Team
Real-Time Daily, Tobi Elkin - Friday, February 3, 2017
Kargo, a provider of mobile brand advertising, announced the appointment of Ry ...
- Facebook Opens Its Black Box To Prevent Advertisers From Avoiding Audience Network
Around the Net in Real-Time, Tobi Elkin - Thursday, February 2, 2017
Facebook is starting to open its Facebook Audience Network up a bi ...
- Sizmek Unveils Hub To Streamline Audience-Based Creative
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Ad-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosyst ...
- Better Targeting Driving Accelerated Local Spend By National Advertisers
Audience Buying Insider, Karlene Lukovitz - Friday, January 27, 2017
Enhanced targeting capabilities are driving accelerated investment by national marketers in loc ...
- Adsquare Launches U.S. Operations With New York Offices
Real-Time Daily, Philip Rosenstein - Friday, January 27, 2017
Adsquare, a mobile data exchange platform, announced on Thursday the launch ...
- Empower's Michele Toller On PTV's Promise, Hang-ups
Audience Buying Insider, Karlene Lukovitz - Friday, January 20, 2017
Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a n ...
- Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via da ...
- Addressable's Lure Includes 'Halo' Dynamics Exploration
Audience Buying Insider, Karlene Lukovitz - Friday, January 13, 2017
Many Eicoff clients are eager to explore the potential of both addressab ...
- The Trials And Rewards Of Navigating Walled Gardens
Audience Buying Insider, Karlene Lukovitz - Friday, January 6, 2017
Refusing to buy into walled gardens is hardly a realistic or wi ...
- Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, December 30, 2016
Turner and other media companies are investing heavily to be able ...
- Look For More Audience-Based Selling, While TV Needs To Use First-Party Data
RTBlog, Tobi Elkin - Friday, December 30, 2016
Audience-based selling will continue to gain a foothold in 2017 because the ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
MediaMath is partnering with ROI Influencer Media, a media firm that connec ...
- For PTV, 2016 Brought Advanced Data Advancement
Audience Buying Insider, Karlene Lukovitz - Friday, December 23, 2016
Over the course of this year, we've reported on a number ...
- Nielsen Continues Spending Spree, Confirms Acquisition Of VisualDNA
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Just a day after purchasing media metadata business Gracenote for $560 millio ...
- DashBid Releases DBeX Engagement Spectrum, Moves Beyond Viewability
Real-Time Daily, Philip Rosenstein - Monday, December 19, 2016
DashBid has announced the release of DBeX Engagement Spectrum, which will pow ...
- Unruly Taps IBM Watson To Improve Campaign Accuracy
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Unruly said it will use IBM Watson to create a new cogniti ...
- The Shape of TV Measurement To Come: Part 2
Audience Buying Insider, Karlene Lukovitz - Friday, December 16, 2016
What measurement methods and metrics make sense for the new TV landscap ...
- Eyeota Expands Into U.S., Opens New York Office
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
Audience data provider Eyeota announced on Tuesday that it has opened i ...
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable Ads
RTBlog, Tobi Elkin - Tuesday, December 13, 2016
Victor Wong, CEO of creative management platform Thunder, projects the increase ...