• CNBC, Monday, November 14, 2016 6:41 AM

CNBC reports that some media buyers are concerned that Disney, despite its "premium" content, isn't competitive when it comes to ad technology and audience targeting. "Several media buyers who work with Disney said that the company is behind its media competitors in its approach to programmatic advertising technology, which allows brands to buy advertising while leveraging software and data insights. It allows advertisers to figure out the best times and places to reach their desired demographics, as well as segment the audience into more niche groups besides age and demographic," the report said.

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