Xaxis Promotes Mentasti To CEO Of Latin America

Lucas Mentasti has been promoted to CEO of Xaxis Latin America, after serving of managing director of the same region.

In his previous position, Mentasti opened Xaxis operations in Miami, Mexico, Argentina, Brazil, Colombia and Puerto Rico, working with over 250 clients. Xaxis plans to open offices in Peru, Chile and Uruguay in 2017.

“Latin America is one of our fastest growing markets, and Lucas has played a key role in establishing Xaxis” as a major player in audience-based media buying, stated Brian Gleason, the company's global CEO.

Prior to joining Xaxis, Mentasti was vice president and digital director for Latin America at Starcom MediaVest, where he ran the digital products for all company clients. He also worked for Havas and DDB, after starting his career at the Boston Consulting Group.
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