- Meta Will Ask Supreme Court To Block Class-Action Over Metrics
MediaDailyNews, Wendy Davis - Thursday, August 15, 2024
Meta Platforms will ask the Supreme Court to prevent advertisers from proceedi ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
The men's 100-meter final -- where the winning time was 9.79 secon ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Meta Must Face Class-Action Over Inflated Audience Metrics, Court Confirms
MediaDailyNews, Wendy Davis - Monday, August 12, 2024
In a defeat for Meta Platforms, a federal appellate court left ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- Twitch Loses Viewers, Market Share To Competitors In Q2
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
According to data by Streaming Charts, Twitch experienced a decrease in overa ...
- Economic Data Predicts Uneven Growth
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2024
Consumer retail interest has begun to "sputter" despite an increase of activit ...
- Paris Games First 9 Days: 32.6M Viewers, 77% Over Tokyo's
Television News Daily, Wayne Friedman - Monday, August 5, 2024
Saturday's viewing averaged 34.6 million viewers across all platforms, more than doub ...
- Paris Olympics Soars 79% To 34.5M Viewers
Television News Daily, Wayne Friedman - Monday, July 29, 2024
Over the three-day time period, Peacock amassed 4.5 billion minutes of viewi ...
- Spotify Invests In Ad Business Through Rebranded Ads Manager
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
The rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- Taboola Unveils AI Tool For Audience Development
Publishers Daily, Ray Schultz - Wednesday, July 24, 2024
The new product combines AI-powered personalization capabilities, the company says. ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Long-time audience measurement vet Josh Chasin is now an advisor to ...
- Nielsen Taps Publicis' Parekh For New Chief Solutions Officer Role
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
In the new role, Akhil Parekh will be responsible for expanding Nielsen ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026
Television News Daily, Wayne Friedman - Tuesday, July 9, 2024
Peacock will be the exception to projections of flat to slight grow ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Nielsen Discusses HyphaMetrics Redactions, Asserts It Won
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Far from being a win for HyphaMetrics, Nielsen execs assert the dismiss ...
- Debate-Focused Cable TV News Viewing Rises Sharply, CNN Soars
Television News Daily, Wayne Friedman - Friday, July 5, 2024
All three major 24-hour cable TV news networks saw strong viewership gai ...
- Pre-Debate Hype Storm Far Outpaced Show's Viewership
TVBlog, Adam Buckman - Wednesday, July 3, 2024
It seemed to me, and possibly many others, that no presidential deba ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- First Presidential Debate Down 30%: 51.3M Viewers
Television News Daily, Wayne Friedman - Friday, June 28, 2024
The "CNN Presidential Debate" earned a collective 51.3 million Nielsen-measured viewers ...
- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Nielsen v. Hypha Dismissed, Frees Startup To Begin Panel Rollout
MediaDailyNews, Joe Mandese - Tuesday, June 25, 2024
While another Nielsen suit against HyphaMetrics still is pending, the startup sa ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...