- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...
- New Targeting Feature Seeks To Identify All Devices Within A Household
Real-Time Daily, Tobi Elkin - Monday, April 3, 2017
Screen6 launched a new data feature that will enable it to identi ...
- Now Telecom Cos. Can Mine Consumers' Data
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
The Wall Street Journal reports on what the repeal of the Feder ...
- Pro-Trump Group Plans Digital, TV Ad Blitz
Around the Net in Video, P.J. Bednarski - Thursday, March 30, 2017
Making America Great will spend $1 million on TV ads and $300,0 ...
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly
Data and Targeting Insider, Laurie Sullivan - Thursday, March 30, 2017
ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that us ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- What's Stalling Contextual Targeting For DCO?
Real-Time Daily, John Douglas - Wednesday, March 29, 2017
The number of advertisers buying online media without some level of audien ...
- Spotify's Acquisition Of MightyTV Aims To Boost Programmatic And Personalization
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 28, 2017
Spotify on Monday acquired content recommendation engine MightyTV in a bid ...
- Acxiom, Viant Extend Partnership To Improve Audience And Measurement
Real-Time Daily, Tobi Elkin - Tuesday, March 28, 2017
As more marketers look to tap into precise data to target consume ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?
RTBlog, Tobi Elkin - Tuesday, March 28, 2017
Facebook's addition of a new feature to its popular Messenger app wi ...
- LinkedIn To Introduce Email Targeting, Launch New Ad Platform
Email Marketing Daily, Jess Nelson - Thursday, March 23, 2017
LinkedIn plans to introduce email-based targeting by the end of the yea ...
- How Modi Media Approaches The Advanced TV Ecosystem
Show Daily, Tobi Elkin - Monday, March 20, 2017
In today's quickly evolving and highly fragmented advanced TV universe, everything star ...
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
Real-Time Daily, Tobi Elkin - Friday, March 17, 2017
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeti ...
- OpenAP Offers New Targeting, But Few Revenue Benefits For TV Nets
Television News Daily, Wayne Friedman - Thursday, March 16, 2017
OpenAP -- which is backed by Fox, Viacom and Turner -- inten ...
- Ad-Tech Firms Partner To Expand Customer Reach Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Signal, a provider of customer identity tools, has announced a partnership wi ...
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium
Television News Daily, Wayne Friedman - Wednesday, March 15, 2017
OpenAP will be a single platform for agencies and advertisers to integra ...
- Lotame Releases Onboarding For People-Based Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 15, 2017
Taking offline data and bringing it online for attribution or targeting h ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't There
Mobile Insider, Tobi Elkin - Tuesday, March 14, 2017
If you weren't in Barcelona at the Mobile World Congress, Mark Conno ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Audience data platform Eyeota has partnered with Kantar Media to offer clien ...
- TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work Better
Television News Daily, Joe Mandese - Monday, March 13, 2017
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Cor ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't There
RTBlog, Tobi Elkin - Thursday, March 9, 2017
If case you weren't in Barcelona last week at Mobile World Congres ...
- Einstein Goes Live, Teams Up With Watson
Email Marketing Daily, Jess Nelson - Tuesday, March 7, 2017
Salesforce announced the release of Einstein -- a layer of artificial intelligen ...
- Real-Time Ad Platform Bows Inventory Discovery For Mobile Advertisers
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Real-time ad platform Smaato launched a new feature that it said ai ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
Real-Time Daily, Philip Rosenstein - Tuesday, March 7, 2017
Connecting robust audience data with cross-device technology solutions is helping brands bett ...
- Ensuring Brand-Safe Environments Remains Key Hurdle For Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Ad fraud, fake news, brand safety, and transparency issues are top concer ...
- Real-Time Data Firm Launches TV Data Management Platform
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time TV data provider Samba TV aunched a data-management platform (DMP) th ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...