- Unpacking Omar Sheikh's $100B Call On Future Of Data-Targeted TV Ads
Online Spin, Dave Morgan - Thursday, May 11, 2017
Two weeks ago, Credit Suisse's Omar Sheikh, one of the top med ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020
RTBlog, Tobi Elkin - Wednesday, May 10, 2017
A new report estimates cross-device audience ID matching will be used ...
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
In an effort to curtail the competitive advantage Facebook and Google ha ...
- Search: Facebook Moves From Friends To Community
SearchBlog, Laurie Sullivan - Thursday, May 4, 2017
As Facebook's focus turns to building a community, what does that me ...
- Facebook Denies Targeting Youths Based On Emotional State
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 3, 2017
Facebook has denied targeting users as young as 14 years old w ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- In A First, Bing Unveils Custom Audiences Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers t ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- LinkedIn Officially Unveils Matched Audiences Platform
Email Marketing Daily, Jess Nelson - Monday, April 24, 2017
LinkedIn's Matched Audiences is a series of three marketing features that wi ...
- Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
Google's decision to make traditional TV advertising inventory available to buy ...
- LinkedIn Launches Tools For Audience Targeting
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
LinkedIn has launched Matched Audiences, a suite of three targeting tools th ...
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
Mobile click share continued to grow in Q1, representing 59% of a ...
- Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, April 24, 2017
Dun & Bradstreet is offering Eyeota clients 350 of its own audien ...
- 'The Sunday Times' And 'Vogue' Row Over AB Females
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
A spat has broken out between "The Sunday Times" Style section a ...
- Oracle's Aggressive Move Into TV Based On Data Targeting History
Data and Targeting Insider, Laurie Sullivan - Thursday, April 20, 2017
This week Oracle also entered into a partnership with Charter Communications th ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
Most advertisers and agencies are already embracing advanced TV as an advertisi ...
- The Weather Company Partners With LiveRamp To Combine Real-Time Data
Real-Time Daily, Philip Rosenstein - Wednesday, April 19, 2017
IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRa ...
- Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
RTBlog, Tobi Elkin - Wednesday, April 19, 2017
Reporting its Q1 earnings this week, Netflix said it would put ...
- Simulmedia Gets Oracle Cloud Data For TV Ad Targeting
Around the Net in Real-Time, Tobi Elkin - Friday, April 14, 2017
Simulmedia said it entered into a deal to use data about consum ...
- Probing Agency Concerns About Advanced TV Offerings
Audience Buying Insider, Karlene Lukovitz - Friday, April 14, 2017
Clarion Research interviewed executives at 15 media agencies about their perceptions ...
- Strategy, Not Execution, Optimizes Content Marketing
Email Marketing Daily, Jess Nelson - Thursday, April 13, 2017
Mike Tirone, senior digital marketing strategist at R2integrated, says a targeted framewo ...
- Snap To Launch Location-Based Ad Product
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 12, 2017
Snap plans to launch a location-based ad targeting product. The fledgling publ ...
- Google Wants To Use Your Device To Train Its Artificial Intelligence
SearchBlog, Laurie Sullivan - Tuesday, April 11, 2017
Although ad targeting in email has become a focus for Google, t ...
- News Corp Taps Jesse Angelo As Chief Of Digital Advertising Solutions
Publishers Daily, Sara Guaglione - Friday, April 7, 2017
News Corp has a new chief of digital advertising solutions. Jesse Angel ...
- How To Reframe Identity
RTBlog, Tobi Elkin - Monday, April 10, 2017
The notion of identity is at the core of so-called people-based marketin ...
- Nielsen Says 'Hello' To Artificial Intelligence
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Nielsen has added a layer of artificial intelligence to its marketing clo ...
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across Devices
MediaDailyNews, Joe Mandese - Thursday, April 6, 2017
Matter More, a new advanced media startup founded by former Publicis a ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing
RTBlog, Tobi Elkin - Wednesday, April 5, 2017
New location-targeting guidelines issued by the Media Rating Council will help locati ...
- Roku Guarantees Audience Targeting For TV Advertisers
Television News Daily, Laurie Sullivan - Monday, April 3, 2017
Marketers can now measure campaigns on the Roku platform using detailed demograph ...