- Smaato Partners With Adsquare To Harness Global Mobile Audience Data
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Real-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...
- Revolving Door: Julie Berger Joins Media Storm For New Audience Networks Role
People on the Move, Larissa Faw - Friday, July 14, 2017
Julie Berger is departing IPG's Initiative Media to join Media Storm ...
- Does AI Enhance Or Replace Human Intelligence In Advertising?
Digital News Daily, Diaz Nesamoney - Friday, July 14, 2017
After years of trying out targeting, marketers have now realized it tak ...
- Bringing Native Advertising To Transit Apps
Native Insider, Tobi Elkin - Tuesday, July 11, 2017
A Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
Digital News Daily, Tobi Elkin - Monday, July 3, 2017
While most people are focused on the beginning of summer, Facebook alrea ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel Campaigns
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
Impact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announc ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
Digital News Daily, Philip Rosenstein - Thursday, June 22, 2017
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships wi ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2017
Through partnerships with Triton Digital and others, digital audio ads are serv ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New Iteration
Digital News Daily, Philip Rosenstein - Tuesday, June 20, 2017
Media iQ's programmatic-first insight and planning tool AiQx now includes offers ...
- Adobe Advertising Cloud TV Launches, Ties In Search Intent Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2017
Adobe on Monday announced the launch of Adobe Advertising Cloud TV ...
- Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic Buying
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
As targeting consumers across all channels become more important, Varick said ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- DataXu, Placed Connect In-Store Consumers And Targeted TV
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
DataXu and Placed, a provider of location-based attribution services, on Thursday sa ...
- New Amazon Tool Offers Insight Into Path To Purchase
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
Amazon's new Advertiser Audiences tool enables advertisers to upload audience lists a ...
- Amazon Launches Cross-Channel Campaign Performance Tool
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Amazon quietly launched a self-service tool to enable advertisers to engage the ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform bett ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewabili ...
- Facebook Updates Lookalike Audiences, Launches Value Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
Lookalike Audiences in Facebook gives marketers the ability to reach potential n ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Acxiom Adds Targeting for Marketers On LinkedIn
Digital News Daily, Tobi Elkin - Thursday, June 8, 2017
Aiming to help marketers improve audience targeting, data giant Acxiom said ...
- Drawbridge Onboards 250+ Audience Segments From PushSpring
Digital News Daily, Philip Rosenstein - Wednesday, June 7, 2017
Drawbridge announced it's adding data segments from the app-based mobile audience platfo ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Ad-Tech Product And Partnership News: Week Of May 22
Real-Time Daily, Philip Rosenstein - Friday, May 26, 2017
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making ne ...
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal
Television News Daily, Wayne Friedman - Thursday, May 25, 2017
The deal is for the upfront and scatter markets. It will all ...
- Facebook Tests 'Audience Direct' Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 24, 2017
Aiming to help media companies sell digital video advertising on their W ...
- MailChimp Launches Instagram Ad Campaigns
Email Marketing Daily, Jess Nelson - Tuesday, May 23, 2017
MailChimp launched Instagram Ad Campaigns on Monday, adding another marketing channel ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Outbrain Launches Lookalike Audience Offering To Reach New Customers
Real-Time Daily, Tobi Elkin - Monday, May 15, 2017
Content discovery platform Outbrain launched Outbrain Lookalike Audiences, which aims to he ...