- Gracenote Smart TV Data Available In Nielsen's DMP
Television News Daily, Wayne Friedman - Tuesday, October 31, 2017
Brand marketers can now see what audiences are watching across local a ...
- Discovery Taps TiVo To Manage On-Air, Cross-Channel: Targets Viewer Life Cycles
Television News Daily, Joe Mandese - Wednesday, November 1, 2017
TiVo Corp. on Wednesday announced a deal with Discovery Communications to u ...
- Salesforce Launches Facebook Analytics Tool For B2B Marketers
Email Marketing Daily, Jess Nelson - Tuesday, October 10, 2017
Salesforce announced the launch of a new analytics platform on Tuesday th ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH Practice
MAD, Larissa Faw - Tuesday, October 10, 2017
Horizon Media has made an investment in Mira, a real-time OOH cro ...
- comScore Launches Activation Product For Created Audience Segments
MediaDailyNews, Wayne Friedman - Tuesday, September 26, 2017
comScore is launching a product to help marketers find and "activate" audien ...
- The Trade Desk Starts Connected TV Audience Targeting, Attribution
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
Advertisers on The Trade Desk platform can now do targeted TV bu ...
- That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' Targeting
Digital News Daily, Joe Mandese - Friday, September 15, 2017
It is not uncommon for media buyers to place ads targeting religio ...
- Moving Forward With Programmatic TV
Digital News Daily, Allison Trebon - Monday, September 11, 2017
Programmatic TV (PTV) is often discussed as the "next big thing," b ...
- Do You Know Your Audience?
Email Marketing Daily, Gretchen Scheiman - Tuesday, September 12, 2017
It's amazing how easy it is to forget your audience. The day-to-d ...
- Is Facebook Making Up Audience Estimates?
Mobile Insider, Gavin O'Malley - Wednesday, September 6, 2017
What does Facebook know that the U.S. Census Bureau doesn't? I a ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Pandora Taps Neustar To Build New CRM
Digital News Daily, Philip Rosenstein - Wednesday, August 30, 2017
Pandora has chosen Neustar, the provider of real-time information services, to pow ...
- Adsquare Forms Data Alliance
Digital News Daily, Tobi Elkin - Tuesday, August 29, 2017
As it looks to offer advertisers high-quality data from first- and third-par ...
- The Trade Desk Is All In On CTV, OTT, Audience Targeting
Digital News Daily, Tobi Elkin - Monday, August 28, 2017
The Trade Desk is something of a rarity in the roiling wate ...
- Where In The World Is Your Digital Consumer?
RTBlog, Philip Rosenstein - Monday, August 28, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-ti ...
- Reconciling Marketing Effort with Retail Lift
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
In retail, where measurement is hazy, how do marketers reconcile their effor ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Narrative has chosen Adbrain to be the cross-device data source for i ...
- Revolving Door: iCrossing Appoints Jacob Davis Head of Audience Planning
People on the Move, Larissa Faw - Thursday, August 10, 2017
iCrossing has appointed Jacob Davis to the new position of head ...
- Fixing TV's Demo Obsession
Media Insider, Dave Morgan - Thursday, August 10, 2017
In the 1970s and '80s, agencies would seek to fulfill client busine ...
- One In Ten Hit Rate Makes Wasting Just Half A Budget Enviable
London Blog, Sean Hargrave - Friday, August 4, 2017
You only have a roughly 50:50 chance of reaching your audience onlin ...
- BPA Worldwide Readies Private Marketplace For B2B Publishers
Digital News Daily, Tobi Elkin - Thursday, August 3, 2017
Preparing to launch a private marketplace for B2B publishers, BPA Worldwide sa ...
- Bing Ads Reshaped By Marketer Feedback
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Marketers want Microsoft to allow Bing Ads to target LinkedIn audiences, accordi ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Trusted Media Brands Taps Tomkiw As New Chief Content Officer
Publishers Daily, Sara Guaglione - Monday, July 24, 2017
Tomkiw will be responsible for overseeing editorial content for those brands, ...
- Acxiom Expands To Mexico
Digital News Daily, Philip Rosenstein - Monday, July 24, 2017
Acxiom announced on Monday it will be launching its InfoBase and AbiliT ...
- Nativo, Eyeota Team To Add Data To Native Ad-Tech Platform
Digital News Daily, Philip Rosenstein - Monday, July 24, 2017
Native ad-tech platform Nativo will be incorporating data from audience data compa ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- Making Sense Of A Content-First Approach To Brand Safety
Digital News Daily, Tobi Elkin - Thursday, July 20, 2017
When it comes to addressing brand safety in programmatic, Amit Avner, Found ...
- Understanding The 'Corpsumer' Segment
Digital News Daily, Philip Rosenstein - Thursday, July 20, 2017
Global PR agency MWWPR commissioned a Wakefield Research study that found rough ...
- LiveRamp Launches IdentityLink for Publishers
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Acxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enab ...