Revolving Door: iCrossing Appoints Jacob Davis Head of Audience Planning

iCrossing has appointed Jacob Davis to the new position of head of audience planning as the digital agency continues to evolve its search marketing capabilities. Davis has experience on both the agency and client sides of the business, with stints running Hilton Hotel’s search program as well as leadership positions at Havas Media and Neo@Ogilvy managing performance teams. He’ll report to president of media services, Mike Racic.


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