Tag results for "audience targeting"
- Pandora Taps Neustar To Build New CRMPandora has chosen Neustar, the provider of real-time information services, to pow ...
- Adsquare Forms Data Alliance As it looks to offer advertisers high-quality data from first- and third-par ...
- The Trade Desk Is All In On CTV, OTT, Audience TargetingThe Trade Desk is something of a rarity in the roiling wate ...
- Where In The World Is Your Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-ti ...
- Reconciling Marketing Effort with Retail LiftIn retail, where measurement is hazy, how do marketers reconcile their effor ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New PlatformNarrative has chosen Adbrain to be the cross-device data source for i ...
- Revolving Door: iCrossing Appoints Jacob Davis Head of Audience PlanningiCrossing has appointed Jacob Davis to the new position of head ...
- Fixing TV's Demo ObsessionIn the 1970s and '80s, agencies would seek to fulfill client busine ...
- One In Ten Hit Rate Makes Wasting Just Half A Budget EnviableYou only have a roughly 50:50 chance of reaching your audience onlin ...
- BPA Worldwide Readies Private Marketplace For B2B PublishersPreparing to launch a private marketplace for B2B publishers, BPA Worldwide sa ...
- Bing Ads Reshaped By Marketer FeedbackMarketers want Microsoft to allow Bing Ads to target LinkedIn audiences, accordi ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Trusted Media Brands Taps Tomkiw As New Chief Content OfficerTomkiw will be responsible for overseeing editorial content for those brands, ...
- Acxiom Expands To MexicoAcxiom announced on Monday it will be launching its InfoBase and AbiliT ...
- Nativo, Eyeota Team To Add Data To Native Ad-Tech PlatformNative ad-tech platform Nativo will be incorporating data from audience data compa ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has ...
- Making Sense Of A Content-First Approach To Brand SafetyWhen it comes to addressing brand safety in programmatic, Amit Avner, Found ...
- Understanding The 'Corpsumer' SegmentGlobal PR agency MWWPR commissioned a Wakefield Research study that found rough ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enab ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience DataReal-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...
- Revolving Door: Julie Berger Joins Media Storm For New Audience Networks RoleJulie Berger is departing IPG's Initiative Media to join Media Storm ...
- Does AI Enhance Or Replace Human Intelligence In Advertising?After years of trying out targeting, marketers have now realized it tak ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile ShoppingWhile most people are focused on the beginning of summer, Facebook alrea ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel CampaignsImpact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announc ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity NetworksCross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships wi ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still TrickyThrough partnerships with Triton Digital and others, digital audio ads are serv ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New IterationMedia iQ's programmatic-first insight and planning tool AiQx now includes offers ...
- Adobe Advertising Cloud TV Launches, Ties In Search Intent DataAdobe on Monday announced the launch of Adobe Advertising Cloud TV ...
- Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic BuyingAs targeting consumers across all channels become more important, Varick said ...
