- LiveRamp Partnership Brings People-Based Marketing To Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 13, 2018
LiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-bas ...
- Searchmetrics Launches SEO Consulting Practice Based On Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 14, 2018
Searchmetrics on Thursday launched a consulting practice to help brands and agenci ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and h ...
- It's The Audience Data, Stupid
Red, White & Blog, Joe Mandese - Wednesday, June 13, 2018
That's what political media-buying and advertising operatives at ad agencies involved ...
- GDPR Day Was May 25 -- The Highest Email Volume This Year? May 24
Email Insider, Ray Schultz - Monday, June 11, 2018
SendGrid says the day before the GDPR took effect produced the highe ...
- Facebook Encouraged Discriminatory Ads, Job Seekers Say
Digital News Daily, Wendy Davis - Friday, June 1, 2018
"Facebook publicly affirmed that it believes that age-restrictive job advertising is appropriate ...
- LiveRamp Quality Data-Scoring Initiative Launches With First Partner Lucid
Digital News Daily, Laurie Sullivan - Wednesday, May 30, 2018
As advertisers demand more information about the quality of the data th ...
- Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data Unusable
Research Intelligencer, Joe Mandese - Thursday, May 24, 2018
On the eve of Friday's deadline for the EU's new GDPR (Gener ...
- Turner President: 'It's Time To Retire Nielsen Television Metric'
Television News Daily, Alex Weprin - Wednesday, May 16, 2018
"The time is now-this upfront-for advertisers to change how they think abo ...
- Pulling Subscribers With Your Opt-In Form
Around the Net in Email, Ray Schultz - Wednesday, May 9, 2018
People in your targeted audience have to be excited by the co ...
- ComScore Adds 'Advanced Audiences' To Media Metrix Platform
Digital News Daily, Alex Weprin - Tuesday, May 1, 2018
The solution gives subscribers targeting of digital audiences based on their interest ...
- Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 3, 2018
Focused on audience segments, the platform integrates LinkedIn data and intent signa ...
- Contently's Henry Bruce Touts New Audience Engagement Solution
Publishing Insider, Melynda Fuller - Tuesday, May 1, 2018
With improved campaign and publishing functionalities, marketers can master the content lifecyc ...
- NBCU Joins Advance Ad Consortium Open AP
Television News Daily, Wayne Friedman - Thursday, April 19, 2018
NBCUniversal will license its Audience Graph, "a single centralized store of audien ...
- Facebook Shelves Sexual-Orientation-Targeted Ads
Around the Net In Digital, Gavin O'Malley - Thursday, March 22, 2018
Per a recent change, Facebook no longer lets businesses target their a ...
- Advertisers Can Now Target Quora Users Via Their Email Address
Email Marketing Daily, Jess Nelson - Tuesday, March 20, 2018
Question-and-answer site Quora has expanded its advertising platform with List Match Audience ...
- Does The Ad Industry Have An Ethical Duty When Its Tools Are Used As Weapons?
RTBlog, Joe Mandese - Monday, March 19, 2018
If advanced audience-targeting platform Cambridge Analytica was -- as critics have charg ...
- Google Takes Search Data To YouTube, Targeting Custom Intent Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 13, 2018
Custom Intent Audiences is designed to improve direct-response advertising for marketers ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- TV, Video Ad Growth Pinned To Advanced TV Efforts
Television News Daily, Wayne Friedman - Tuesday, February 6, 2018
Four years from now, the fastest-moving local video advertising categories will sti ...
- Mar Tech Firm 4C Insights Completes Data Integration Deal With Inscape
Television News Daily, Wayne Friedman - Monday, January 29, 2018
Vizio's Inscape has access to some 7.7 million TV sets and device ...
- Predictions: How Search Will Be Transformed In 2018 And Beyond
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 2, 2018
Artificial intelligence will help Amazon increase ad revenue and will support med ...
- Amazon, T-Mobile, Cox And Others Sued Over Age-Targeted Job Ads On Facebook
Digital News Daily, Wendy Davis - Friday, December 22, 2017
"For employers and employment agencies that want to exclude older workers, Facebook ...
- Hostelworld Partners With Adobe To Reach Target Audience, Expands Reach
Email Marketing Daily, Jess Nelson - Thursday, December 21, 2017
Hostelworld Group boosted email volume without sacrificing engagement rates after partnering wi ...
- Nexstar Buys Ad Tech Co. LKQD Technologies For $90 Million
Television News Daily, Wayne Friedman - Thursday, December 7, 2017
LKQD will help Nexstar -- which has 170 stations in 100 U. ...
- TV Tunes In To People-Based Marketing, The Next Data-Driven Frontier
Television News Daily, Allison Metcalfe - Wednesday, December 6, 2017
The buzz in TV is audience-based planning, which is essentially an extensi ...
- News Corp. Unveils Brand-Safe Premium Ad Platform
Digital News Daily, Joe Mandese - Tuesday, December 5, 2017
News Corp. this morning unveiled a new "brand safety" and "premium audienc ...
- Facebook Still Fails To Prevent Discriminatory Ads
PolicyBlog, Wendy Davis - Wednesday, November 22, 2017
"This was a failure in our enforcement," Facebook stated. ...
- YouTube's Broken Targeting Tool Threatens Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Brand safety remains top of mind for marketers and their agency partne ...
- Google Reimagines AdWords With New Features
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google reintroduced AdWords Thursday, tweaking existing features and adding new ones intend ...