Tag results for "audience targeting"
- Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn DataFocused on audience segments, the platform integrates LinkedIn data and intent signa ...
- Contently's Henry Bruce Touts New Audience Engagement SolutionWith improved campaign and publishing functionalities, marketers can master the content lifecyc ...
- NBCU Joins Advance Ad Consortium Open APNBCUniversal will license its Audience Graph, "a single centralized store of audien ...
- Facebook Shelves Sexual-Orientation-Targeted AdsPer a recent change, Facebook no longer lets businesses target their a ...
- Advertisers Can Now Target Quora Users Via Their Email AddressQuestion-and-answer site Quora has expanded its advertising platform with List Match Audience ...
- Does The Ad Industry Have An Ethical Duty When Its Tools Are Used As Weapons?If advanced audience-targeting platform Cambridge Analytica was -- as critics have charg ...
- Google Takes Search Data To YouTube, Targeting Custom Intent AudiencesCustom Intent Audiences is designed to improve direct-response advertising for marketers ...
- Adobe Rebuilds Advertising Cloud SearchPete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- TV, Video Ad Growth Pinned To Advanced TV EffortsFour years from now, the fastest-moving local video advertising categories will sti ...
- Mar Tech Firm 4C Insights Completes Data Integration Deal With InscapeVizio's Inscape has access to some 7.7 million TV sets and device ...
- Predictions: How Search Will Be Transformed In 2018 And BeyondArtificial intelligence will help Amazon increase ad revenue and will support med ...
- Amazon, T-Mobile, Cox And Others Sued Over Age-Targeted Job Ads On Facebook"For employers and employment agencies that want to exclude older workers, Facebook ...
- Hostelworld Partners With Adobe To Reach Target Audience, Expands ReachHostelworld Group boosted email volume without sacrificing engagement rates after partnering wi ...
- Nexstar Buys Ad Tech Co. LKQD Technologies For $90 MillionLKQD will help Nexstar -- which has 170 stations in 100 U. ...
- TV Tunes In To People-Based Marketing, The Next Data-Driven FrontierThe buzz in TV is audience-based planning, which is essentially an extensi ...
- News Corp. Unveils Brand-Safe Premium Ad PlatformNews Corp. this morning unveiled a new "brand safety" and "premium audienc ...
- Facebook Still Fails To Prevent Discriminatory Ads"This was a failure in our enforcement," Facebook stated. ...
- YouTube's Broken Targeting Tool Threatens Brand SafetyBrand safety remains top of mind for marketers and their agency partne ...
- Google Reimagines AdWords With New FeaturesGoogle reintroduced AdWords Thursday, tweaking existing features and adding new ones intend ...
- Gracenote Smart TV Data Available In Nielsen's DMPBrand marketers can now see what audiences are watching across local a ...
- Discovery Taps TiVo To Manage On-Air, Cross-Channel: Targets Viewer Life CyclesTiVo Corp. on Wednesday announced a deal with Discovery Communications to u ...
- Salesforce Launches Facebook Analytics Tool For B2B MarketersSalesforce announced the launch of a new analytics platform on Tuesday th ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH PracticeHorizon Media has made an investment in Mira, a real-time OOH cro ...
- comScore Launches Activation Product For Created Audience Segments comScore is launching a product to help marketers find and "activate" audien ...
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV bu ...
- That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' TargetingIt is not uncommon for media buyers to place ads targeting religio ...
- Moving Forward With Programmatic TVProgrammatic TV (PTV) is often discussed as the "next big thing," b ...
- Do You Know Your Audience?It's amazing how easy it is to forget your audience. The day-to-d ...
- Is Facebook Making Up Audience Estimates?What does Facebook know that the U.S. Census Bureau doesn't? I a ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hard ...
