- Pinterest Develops Personas To Support Targeting For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 14, 2019
The Pinterest Insights team has discovered a way to help marketers bett ...
- 3 Important Reasons To Build a Dialogue With Your Audience
Publishers Daily, Will Federman - Wednesday, January 9, 2019
We're moving away from a one-way communication system to a multifaceted syst ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, Targeting
Digital News Daily, Laurie Sullivan - Friday, January 4, 2019
The move not only confuses enforcement made during vehicle traffic stops, b ...
- Holding Company of the Year: Omnicom
Agency of the Year, Joe Mandese - Monday, January 21, 2019
When Omnicom unveiled "Omni," its homegrown data and information technology hub, la ...
- Tegna's Premion Giving OTT Refunds Due To 'System Issues'
Television News Daily, Wayne Friedman - Friday, December 28, 2018
The seller of OTT advertising inventory for platforms says it is givi ...
- Google And Facebook Settle Complaints Over Political Ads
Digital News Daily, Wendy Davis - Thursday, December 20, 2018
Facebook and Google agreed to pay more than $450,000 to settle allegatio ...
- Will Audience Targeting Kill The Keyword In 2019?
Search & Performance Marketing Daily, Alwi Suleiman - Thursday, December 13, 2018
The days when keywords could either make or break a successful onli ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- Bing, Microsoft's Largest AI Platform, Defines The Ad Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
With help from Microsoft Graph, Bing pulls in and shares data fr ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Email List Segmentation Can Boost Holiday Sales
Around the Net in Email, Ray Schultz - Monday, November 5, 2018
Brands can no longer prevail by sending the same holiday emails ...
- VideoAmp's New Advanced TV Tool Maps Viewership
Television News Daily, Wayne Friedman - Wednesday, October 24, 2018
Ad-tech company VideoAmp is working with consumer data company LiveRamp to quanti ...
- Oracle, comScore Ink Audience-Targeting Deal
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The deal is for audience targeting with TV segments, allowing marketers ...
- Facebook Strikes Back Against DOJ Over Illegal Housing Ads
Digital News Daily, Wendy Davis - Friday, September 28, 2018
Facebook says it isn't liable for discrimination when landlords and brokers u ...
- 5 Reasons To Start Taking CTV Seriously
MAD London, Tom Oxley - Friday, September 28, 2018
With CTV impressions, live-event streaming and audience targeting on the rise, Netfl ...
- Interpublic Finds Machines Perform Better Than People In Campaign Management
Research Intelligencer, Joe Mandese - Wednesday, September 19, 2018
A controlled test utilizing a new, state-of-the-art measurement system indicates machine learni ...
- DOJ Sides Against Facebook, Argues Company Should Face Civil Rights Suit
Digital News Daily, Wendy Davis - Wednesday, August 22, 2018
"Facebook goes beyond providing a blank slate for advertisers," the DOJ argue ...
- Facebook Eliminates Thousands Of Ad Targets
Digital News Daily, Wendy Davis - Tuesday, August 21, 2018
Facebook said Tuesday it is removing more than 5,000 ad-targeting options ...
- Catering To Digital Mindsets
Marketing Insider, Jonathan Cherki - Wednesday, August 22, 2018
Traditional personas give you an incomplete picture of user behavior. Adding inte ...
- Lucid Creates Data Quality Measurement Model
Data & Programmatic Insider, Laurie Sullivan - Monday, August 20, 2018
The model analyzes "attribute density" in a new way to identify t ...
- Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Digital News Daily, Laurie Sullivan - Wednesday, August 15, 2018
Viant Technology on Wednesday introduced an ad-targeting feature that considers how lo ...
- Report Finds U.S. Marketers Shifting From 'Data' To 'Identity'-Based Marketing, Proficiency Mixed
MediaDailyNews, Joe Mandese - Friday, August 10, 2018
It's no secret that the marketing industry has been shifting from "data-base ...
- Survey Finds Most Brands Will Spend More On Influencer Marketing
MAD, Steve McClellan - Friday, July 20, 2018
A study by the WFA found that companies use influencers to boo ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, Snapchat
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2018
Nielsen this morning announced a deal to license its "premium audience segment ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaig ...
- Buyers Favor Cross-Channel Marketing, Impacts TV
Television News Daily, Wayne Friedman - Friday, June 29, 2018
While many marketers plan to increase media budgets for cross-channel advertising ov ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, Sellers
Digital News Daily, Alex Weprin - Wednesday, June 27, 2018
The Audience Marketplace platform will combine Roku's own proprietary audience data a ...
- Email Marketers Report Mixed Results, But Technology Is Helping Some: Study
Email Marketing Daily, Ray Schultz - Wednesday, June 20, 2018
A new Return Path survey provides some takeaways about email marketing. O ...
- Simulmedia Starts Transparent TV
Television News Daily, Wayne Friedman - Thursday, June 14, 2018
The program will run advanced TV campaigns against audiences, offering total transparen ...